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The Folklorist in the Marketplace brings together voices from multiple disciplines to consider how economics shape—and are shaped by—folk groups and academic disciplines. The authors ask how folk and folklorists can productively comment on the economic structures they inhabit. As trade, technology, and geopolitics have led to a rapid increase in the global spread of cultural products like media, knowledge, objects, and folkways, there has been a concomitant rise in fear and anxiety about globalization’s dark other side—economic nativism, neocolonialism, cultural appropriation, and loss. Culture has become a resource and a currency in the global marketplace. This movement of people and forms necessitates a new textual consideration of how folklore and economics interweave. In The Folklorist in the Marketplace, contributors explore how the marketplace and folklore have always been integrally linked and what that means at this cultural and economic moment. Covering a variety of topics, from creel boats to the history of a commune that makes hammocks, The Folklorist in the Marketplace goes far beyond the well-trod examinations of material culture to look closely at the historical and contemporary intersections of these two disciplines and to provoke cross-disciplinary conversation and collaboration. Contributors: William A. Ashton, Halle M. Butvin, James I. Deutsch, Christofer Johnson, Michael Lange, John Laudun, Julie M-A LeBlanc, Cassie Patterson, Rahima Schwenkbeck, Amy Shuman, Irene Sotiropoulou, Zhao Yuanhao
This book focuses on the geography of beer in the contexts of policies, perceptions, and place. Chapters examine topics such as government policies (e.g., taxation, legislation, regulations), how beer and beerscapes are presented and perceived (e.g., marketing, neolocalism, roles of women, use of media), and the importance of place (e.g., terroir of ingredients, social and economic impacts of beer, beer clubs). Collectively, the chapters underscore political, cultural, urban, and human-environmental geographies that underlie beer, brewing, and the beer industry.
The first book of its kind, Putting Folklore to Use provides guidance to folklorists but also informs practitioners in other fields about how to use folklore studies to augment their own studies. How can acting like a folklore fieldworker help a teacher reduce inter-group stereotyping and increase student's self-esteem? How can adopting a folklore fieldworker's point of view when interviewing patients help practitioners render health care more effectively? How can using folklore research help rural communities survive and thrive? Thirteen folklorists provide answers to these and other questions and demonstrate the many ways folklore can be put to use. Their essays, commissioned for this volume and edited by Michael Owen Jones, apply the methods and insights of modern folklore research to thirteen different professions and areas of practical concern. The authors, all of whom have themselves put folklore to use in the fields they describe, consider applications in detail and explain how folkloristic concepts and techniques can enhance the work of various professions. They explore applications in such areas as museums, aiding the homeless, environmental planning, art therapy, designing public spaces, organization development, tourism, the public sector, aging, and creating an occupation's image. In an extensive introduction to the volume, Jones provides an overview of applied folkloristics that defines the field, surveys its history in the United States, and scrutinizes its basic issues and premises. Part I of the book shows how to promote learning, problem solving, and cultural conservation through folklore and its study. Part II deals with folklorists helping to improve the quality of life. Part III reveals folklore's role in enhancing identity and community.
This Handbook on Food Tourism provides an overview of the past, present and future of research traditions, perspectives, and concerns about the food tourism phenomenon. Taking a multidisciplinary approach, it contributes to the historical and anthropological understanding of the nexus between food, society and tourism that underpins the divergent business and marketing efforts in tourism today.
In the Indian context; papers presented at a symposium held at New Delhi in 2002.
Contributions by Emma Frances Bloomfield, Sheila Bock, Kristen Bradley, Hannah Chapple, James Deutsch, Máirt Hanley, Christine Hoffmann, Kate Parker Horigan, Shelley Ingram, John Laudun, Jordan Lovejoy, Lena Marander-Eklund, Jennifer Morrison, Willow G. Mullins, Anne Pryor, Todd Richardson, and Claire Schmidt The weather governs our lives. It fills gaps in conversations, determines our dress, and influences our architecture. No matter how much our lives may have moved indoors, no matter how much we may rely on technology, we still monitor the weather. Wait Five Minutes: Weatherlore in the Twenty-First Century draws from folkloric, literary, and scientific theory to offer up new ways of thinking about this most ancient of phenomena. Weatherlore is a concept that describes the folk beliefs and traditions about the weather that are passed down casually among groups of people. Weatherlore can be predictive, such as the belief that more black than brown fuzz on a woolly bear caterpillar signals a harsh winter. It can be the familiar commentary that eases daily social interactions, such as asking, “Is it hot (or cold) enough for you?” Other times, it is simply ubiquitous: “If you don’t like the weather, wait five minutes and it will change.” From detailing personal experiences at picnics and suburban lawns to critically analyzing storm stories, novels, and flood legends, contributors offer engaging multidisciplinary perspectives on weatherlore. As we move further into the twenty-first century, an increasing awareness of climate change and its impacts on daily life calls for a folkloristic reckoning with the weather and a rising need to examine vernacular understandings of weather and climate. Weatherlore helps us understand and shape global political conversations about climate change and biopolitics at the same time that it influences individual, group, and regional lives and identities. We use weather, and thus its folklore, to make meaning of ourselves, our groups, and, quite literally, our world.
This open access book uncovers one important, yet forgotten, form of itinerant livelihoods, namely petty trade, more specifically how it was practiced in Northern Europe during the period 1820–1960. It investigates how traders and customers interacted in different spaces and approaches ambulatory trade as an arena of encounters by looking at everyday social practices. Petty traders often belonged to subjugated social groups, like ethnic minorities and migrants, whereas their customers belonged to the resident population. How were these mobile traders perceived and described? What goods did they peddle? How did these commodities enable and shape trading encounters? What kind of narratives can be found, and whose? These questions pertaining to daily practices on a grass-root level have not been addressed in previous research. Encounters and Practices embarks on hidden histories of survival, vulnerability, and conflict, but also discloses reciprocal relations, even friendships.
Why, beginning in the late 1960s, did expressive objects made by poor people come to be regarded as "twentieth-century folk art," increasingly sought after by the middle class and the wealthy? Julia Ardery explores that question through the life story of
What happens when cultural memory becomes a commodity? Who owns the memory? In The Memory Marketplace, Emilie Pine explores how memory is performed both in Ireland and abroad by considering the significant body of contemporary Irish theatre that contends with its own culture and history. Analyzing examples from this realm of theatre, Pine focuses on the idea of witnesses, both as performers on stage and as members of the audience. Whose memories are observed in these transactions, and how and why do performances prioritize some memories over others? What does it mean to create, rehearse, perform, and purchase the theatricalization of memory? The Memory Marketplace shows this transaction to be particularly fraught in the theatricalization of traumatic moments of cultural upheaval, such as the child sexual abuse scandal in Ireland. In these performances, the role of empathy becomes key within the marketplace dynamic, and Pine argues that this empathy shapes the kinds of witnesses created. The complexities and nuances of this exchange—subject and witness, spectator and performer, consumer and commodified—provide a deeper understanding of the crucial role theatre plays in shaping public understanding of trauma, memory, and history.
In Making Intangible Heritage, Valdimar Tr. Hafstein—folklorist and official delegate to UNESCO—tells the story of UNESCO's Intangible Heritage Convention. In the ethnographic tradition, Hafstein peers underneath the official account, revealing the context important for understanding UNESCO as an organization, the concept of intangible heritage, and the global impact of both. Looking beyond official narratives of compromise and solidarity, this book invites readers to witness the diplomatic jostling behind the curtains, the making and breaking of alliances, and the confrontation and resistance, all of which marked the path towards agreement and shaped the convention and the concept. Various stories circulate within UNESCO about the origins of intangible heritage. Bringing the sensibilities of a folklorist to these narratives, Hafstein explores how they help imagine coherence, conjure up contrast, and provide charters for action in the United Nations and on the ground. Examining the international organization of UNESCO through an ethnographic lens, Hafstein demonstrates how concepts that are central to the discipline of folklore gain force and traction outside of the academic field and go to work in the world, ultimately shaping people's understanding of their own practices and the practices themselves. From the cultural space of the Jemaa el-Fna marketplace in Marrakech to the Ise Shrine in Japan, Making Intangible Heritage considers both the positive and the troubling outcomes of safeguarding intangible heritage, the lists it brings into being, the festivals it animates, the communities it summons into existence, and the way it orchestrates difference in modern societies.