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The Number One Bestseller A DEEP DIVE INTO WOMEN'S HEALTH ** Is heart disease a 'male' disease? ** Are certain vitamin and mineral requirements particularly important at certain points of women's lives? ** Can I stay active during pregnancy? ** Why are women more likely to experience stress-related conditions? ** How does sleep affect my overall health? ** What can I eat to ease my menopausal transition? The male body has always been the default body in clinical medicine, making the assumption that women are just smaller versions of men. This could not be more wrong. This bold, comprehensive guide to understanding women's health shakes up the narrative for women of all ages. The Female Factor provides methods to protect and maximise your health in positive, affirming steps. Spanning nutrition, movement, mood, sleep and 50 balanced and delicious recipes, this is a blueprint to understanding and aligning your wellbeing, your hormones and your body, both in the short-term and long-term, filled with practical and insightful information to harness throughout the course of your life.
Are you tired of being told that men are the problem and women are innocent victims? Are you a man who is fed up with being labeled and judged based on your gender alone? This book is your answer. It's time to take a closer look at the underlying factors that shape our understanding of gender, relationships, and societal roles. Did you know that women's emotional processing can actually hinder their ability to infer general rules from observations? Are you aware that women's reality is often subjective and personalised due to solipsistic tendencies? Do you know how the socialistic maternal drive can make women more socially driven, potentially leading to the oppression of men? Are you aware that women innately view men as objects for labor, shaping their interactions and expectations of men? If you want to understand the real dynamics at play in gender relations, buy this book today. It's time to debunk the misconceptions and face the facts head-on. The Female Factor: Dissecting the Misconceptions of Gender provides a rational, objective, and balanced perspective on these issues. It's not just about understanding women - it's about understanding how society has been shaped by these dynamics and how we can move forward towards a more balanced and harmonious future.
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most. • No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. • The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. • The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women. When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women’s economic power. Brennan introduces The Four Motivators® Framework, which shows how every company can help customers feel: connected to them, their brand, and their business, inspired to buy from them specifically, confident in their buying decisions, and appreciated for their business. Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business.
Noted British academic and journalist Alison Wolf offers a surprising and thoughtful study of the professional elite, and examines the causes—and limits—of women’s rise and the consequences of their difficult choices. The gender gap is closing. Today, for the first time in history, tens of millions of women are spending more time at the boardroom table than the kitchen table. These professional women are highly ambitious and highly educated, enjoying the same lifestyle prerogatives as their male counterparts. They are working longer and marrying later—if they marry at all. They are heading Fortune 500 companies and appearing on the covers of Forbes and Businessweek. They represent a special type of working woman—the kind who doesn’t just punch a clock for a paycheck, but derives self-worth and pleasure from wielding professional power. At the same time that the gender gap is narrowing, the gulf is widening among women themselves. While blockbuster books such as Lean In focus only on women in high pressure jobs, in reality there are four women in traditionally female roles for every Sheryl Sandberg. In this revealing and deeply intelligent book, Alison Wolf examines why more educated women work longer hours, why having children early is a good idea, and how feminism created a less equal world. Her ideas are sure to provoke and surprise, as she challenges much of what the liberal and conservative media consider to be women’s best interests.
Why did the West become so rich? Why is inequality rising? How ‘free’ should markets be? And what does sex have to do with it? In this passionate and skilfully argued book, leading feminist Victoria Bateman shows how we can only understand the burning economic issues of our time if we put sex and gender – ‘the sex factor’ – at the heart of the picture. Spanning the globe and drawing on thousands of years of history, Bateman tells a bold story about how the status and freedom of women are central to our prosperity. Genuine female empowerment requires us not only to recognize the liberating potential of markets and smart government policies but also to challenge the double-standard of many modern feminists when they celebrate the brain while denigrating the body. This iconoclastic book is a devastating exposé of what we have lost from ignoring ‘the sex factor’ and of how reversing this neglect can drive the smart economic policies we need today.
Comparison tracing the influence of cultural factors on the position and social status of Western European women - examines the impact of traditional culture on family life, homemaker tasks, sexuality, occupational status of the woman worker, etc., and discusses the role of historical heritage. References and statistical tables.
What does it take for women to succeed in a male-dominated world? The Grit Factor. At age nineteen, Shannon Huffman Polson became the youngest woman ever to climb Denali, the highest mountain in North America. She went on to reach the summits of Mt. Rainier and Mt. Kilimanjaro and spent more than a decade traveling the world. Yet it was during her experience serving as one of the Army's first female attack helicopter pilots, and eventually leading an Apache flight platoon on deployment to Bosnia-Herzegovina, that she learned the lessons of leadership that forever changed her life. Where did these insights come from? From her own crucibles of experience—and from other women. In writing The Grit Factor, Polson made it her mission to connect with an elite pack of tough, impressive female iconoclasts who shared with her their candid stories of combat and career. This slate of decorated leaders includes Heather Penney, one of the first female F-16 pilots, who was put on a suicide mission for 9/11; General Ann Dunwoody, the first female four-star general in the Army; Amy McGrath, the first female Marine to fly the F/A-18 in combat and a 2020 candidate for the US Senate—and dozens of other unstoppable women who got there first, including Polson herself. These women led at the highest levels in the most complicated, challenging, and male-dominated organization in the world. Now, in the post–#MeToo era, when positive role models of women leading are needed as never before, Polson brings these voices together, sharing her own life lessons and theirs with storytelling flair, keen insight, and incisive analysis of current research. With its gripping narrative and relatable takeaways, The Grit Factor is both inspiring and pragmatic, a book that will energize and enlighten current and aspiring leaders everywhere—whether male or female.
Based on a nationwide survey and confidential interviews with more than three thousand men, bestselling author of For Women Only, Shaunti Feldhahn, has written a startling and unprecedented exploration of how men in the workplace tend to think, which even the most astute women might otherwise miss. In The Male Factor, Feldhahn investigates and quantifies the private thoughts that men almost never publicly reveal or admit to, but that every woman will want to know. Never before has an author gotten inside the hearts and minds of men in the workplace—from CEOs to managers, from lawyers to factory workers—to get a comprehensive and confidential picture of what men commonly think about their female colleagues, how they view flextime and equal compensation, what their expected “rules” of the workplace are, what managing emotion means, and how that lowcut top is perceived. Because the men in the surveys and interviews were guaranteed anonymity, they talk in a candid and uncensored way about their daily interactions with women bosses, employees, and colleagues, as well as what they see as the most common forces of friction and misunderstanding between men and women at work. Among the subjects The Male Factor tackles are: • how men, with rare exception, view almost any emotional display as a sign that the person can no longer think clearly—as well as what they perceive to be “emotion” in the first place (it’s not just crying) • why certain trendy clothes that women wear may create a career-sabotaging land mine in terms of how male colleagues perceive them • the unintentional signals that can change a man’s perception of a woman from “assertive and competent” to “difficult” Women will likely be surprised, even shocked, by these revelations. Some may find them challenging. Yet what they will gain is an invaluable understanding of how their male bosses, colleagues, subordinates, and customers react to a host of situations—as well as the ability to correct common misperceptions. The Male Factor offers a unique road map to what men in the workplace are thinking, allowing women the opportunity to decide for themselves how to use the insights Feldhahn reveals.
This book is a humorous, semi-scientific guide to understanding the nature of men and women. It is a helpful source for navigating the ins and outs of interactions with the opposite sex. The book starts with the beginning of sex, goes through nature and nurture to a description of men and women, and finally, to marriage and beyond. You will find checklists, quizzes, and a road map through the perils and pleasures of finding a mate. Included are interesting facts, figures, and advice from poets, writers, and romance experts. Whether you are twenty or fifty, you will find this book a wonderful resource for the affairs of the heart. John West has hit a perfect bullseye with this book. It will have you laughing as you discover what makes relationships work or falter in the complicated dance of romance. I wish I had read it before stepping into various relationships. West thoughtfully describes the inner workings of our brains, the hormonal and cultural influences that make us who we are, and how all that plays a major role when we try to engage with others. If you think it isn't possible to find the perfect mate, read this book, it makes you realize the type of person you are best suited for and helps you understand the changes you need to make to be a perfect partner. Cynthia L. Griswold, RN, MSN, FNP This book should be on all book shelves. It is scientific, it is insightful, and it is hilarious. John West captures the essence of being male and female in this modern world. He explains our habits and idiosyncratic behavior in easy to understand chapters but brings you to tears with his insightfulness. I cannot recommend this tome highly enough, an excellent read. Best book on the sexes I have encountered. You are learning as well as being entertained. A must read, helpful for all marriages. Superb understanding of science and human nature. You will never view the opposite sex the same after reading this book. A bloody good read. John Brownsberger Academic Advisor and professor Charles Stuart University New South Wales Australia