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With the help of her friends, Olivia decides to put on her own fashion show! Francine ends up being a more difficult model than Olivia anticipated, so she has to think fast to make sure her fashion show isn’t a flop! Don’t miss this hilarious eBook with audio that will be enjoyed by Olivia fans everywhere.
Take up your all-access pass to one of the most dynamic areas of the international fashion industry. Lavishly illustrated and packed with industry insights, The Fashion Show is the must-have guide to showing off a collection. You will learn about: The context of the fashion show and its significance for brands, designers, journalists and others working in the fashion industry; How a fashion show is produced, everything from agreeing a vision to casting the models to setting up backstage; What happens on show day, and how to use the impact of your show. Future fashion designers, fashion marketers, fashion managers, fashion PRs – and creative practitioners looking to learn more about this fascinating part of the industry, you are cordially invited to join Gill Stark in the front row of The Fashion Show.
This is your invitation to the front row. Spanning over seven decades and 300 shows, this beautiful book tells the story of the high fashion catwalk. Through this inspirational collection of fashion show invites and tales from fashion week, curator and fashion writer Iain R Webb opens a window into the world's most exclusive fashion houses. Whether it's dreamy romance at Givenchy, cutting-edge modernity at Alexander McQueen, floral drama at Valentino, vintage-inspired fun at Kenzo or heartfelt emotion at Yves Saint Laurent's final haute couture show, the unique themes and styles that have graced the runway in the past 50 years are gloriously curated and described in The Fashion Show. From understated presentation to melodramatic performance, this stylish archive is your passport to the international fashion collections.
Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production-from promotion using social media to selecting music and models. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show. New to this Edition - Includes examples from couture and ready-to-wear shows, as well as innovative approaches including non-traditional fashion shows and fashion presentations - New information on careers in the fashion industry that are related to fashion show production, like styling, public relations, and event management - New perforated worksheets include documents and templates to plan a fashion show - 25% new photographs - Discussions of diversity in the fashion industry and current trends - More coverage and examples from menswear and global fashion capitals
Putting on a fashion show is not the preserve of big fashion houses. Anyone with creativity and some energy can put one on. There are some practicalities involved and this book takes you through them all, whatever your budget. How to find the right venue; getting sponsorship; designing and making your own clothes or acquiring clothes from designers and shops; finding the right models; how to market and promote the show; troubleshooting and coping when things don’t go exactly to plan. The book has lots of practical advice and examples as well as case studies. Every question is answered, from what theme to choose for your show to music selections. Fashion shows are a key part of any fashion house or brand whether it’s at New York Fashion Week, a start-up label, or a local college show. Being able to plan, schedule and be creative at the same time are the key skills of any fashion show producer. Whether it’s a one-off show you want to do well or it's the beginning of a fashion career, this book is an invaluable guide to the fashion show world.
High fashion remains the ultimate in modern luxury, but gone are the days of special previews of new collections in hushed rooms behind locked doors. In the last ten years, the fashion show has been utterly transformed, since innovators like Dries van Noten marched models down a glamorous banquet table and Lagerfeld trooped his Fendi collection along the Great Wall of China. Social networking and digital media have redefined the value of the fashion show and international brands are now throwing down the bespoke gauntlet to one another to produce stunning, theatrical events.
Take up your all-access pass to one of the most dynamic areas of the international fashion industry. Lavishly illustrated and packed with industry insights, The Fashion Show is the must-have guide to showing off a collection. You will learn about: The context of the fashion show and its significance for brands, designers, journalists and others working in the fashion industry; How a fashion show is produced, everything from agreeing a vision to casting the models to setting up backstage; What happens on show day, and how to use the impact of your show. Future fashion designers, fashion marketers, fashion managers, fashion PRs – and creative practitioners looking to learn more about this fascinating part of the industry, you are cordially invited to join Gill Stark in the front row of The Fashion Show.
This is your invitation to the front row. Spanning over seven decades and 300 shows, this beautiful book tells the story of the high fashion catwalk. Through this inspirational collection of fashion show invites and tales from fashion week, curator and fashion writer Iain R Webb opens a window into the world’s most exclusive fashion houses. Whether it’s dreamy romance at Givenchy, cutting-edge modernity at Alexander McQueen, floral drama at Valentino, vintage-inspired fun at Kenzo or heartfelt emotion at Yves Saint Laurent’s final haute couture show, the unique themes and styles that have graced the runway in the past 50 years are gloriously curated and described in The Fashion Show. From understated presentation to melodramatic performance, this stylish archive is your passport to the international fashion collections.
Beginning with Alexander McQueen's infamous attempt to live stream his 2009 Plato's Atlantis collection on SHOWStudio, this book traces how digital and social media have disrupted social structures within the field of fashion, and transformed the way it is communicated and consumed. Analysing key case studies, from Chanel, Givenchy, Yeezy and Opening Cermony to interactive social media and 'see now buy now' campaigns from Burberry, Topshop and Tommy Hilfiger, The Fashion Show Goes Live analyses the mode and impact of fashion shows' transmission. Through the rise of experimental film, fashion shows tailored for media transmission and the use of live streaming and social media to render shows 'immediate' to consumers, fashion weeks – and fashion shows – have become not just trend barometers but material sites that demonstrate media's effects. Rebecca Halliday evaluates the performativity of consumer relations to such live streams and other mediatized content. In linking these relations back to fashion show footage, she demonstrates that although intended to communicate fashion to mass audiences, these practices also promote it as exclusive and aspirational. Despite democratized, international access to content, the shows themselves remain elite events; kindling new forms of consumer attention, interaction, immaterial labour and desire. Through the microcosm of the fashion show, The Fashion Show Goes Live asks broader socio-political questions about the effects of the fashion industry's mediatization, challenging the notion that new technology has fostered inclusivity.