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Revised editon of: Fashion: the industry and its careers / Michele M. Granger. 2012
This title offers a thorough exploration of a wide range of fashion careers. Students will learn what to expect from the job, the education and training required for each position, how to advance to a management role, how each job relates to the industry as a whole and where each career is headed in the future.
Explore different fields in the fashion industry-- ranging from marketing and social media to academia and museum work-- to discover more than 75 unique careers. Using the expertise of industry professionals in design, retail, production, and more; The Fashion Industry and Its Careers, Fifth Edition explores what to expect on the job, required education and training, and the relationship of the position to the fashion industry as a whole. The text highlights a variety of disruptions in the industry including e-commerce, technology, sustainability, and the post-pandemic world. A new box feature called Not Just Another Day At The Office spotlights emerging aspects of the fashion industry such as remote work; addressing sourcing challenges; and fast fashion. Use this text to get realistic insight into the world of fashion. New to this Edition - New Not Just Another Day At The Office feature allows students to see fashion industry issues and professionals up close - Updated Case Studies in Career Exploration showcase how fashion careers have been changed by the Covid-19 pandemic - Updated sections on sustainability and social media - Updates throughout around salaries; career tracks; resume enhancements; and job search guidelines for entering the industry upon graduation The Fashion Industry and Its Careers STUDIO - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of essential vocabulary Instructor Resources - Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes - PowerPoint® presentations include images from the book and provide a framework for lecture and discussion
The fashion industry is exciting and glamorous--but very tough to break into. That's all the more reason why ambitious young men and women who hope to succeed in that dynamic business take their first step to success by reading--and re-reading--The Fashion Careers Guidebook. Author Julia Yates explains the fashion industry's many and complex facets, offers detailed descriptions of its widely varied career opportunities, and instructs her readers on effective ways to stand out from the crowd of job seekers. She advises on preparing résumés and portfolios, dealing with job interviews, and mastering the art of networking. She offers inside tips on finding and following up on fashion industry jobs that others don't know about, and discusses internships as a possible path toward career success. Most important, she describes the jobs themselves, which include-- Fashion Design --Haute couture, ready-to-wear designer, pattern cutter, illustrator, design room assistant, and more Accessories This essential guidebook also presents true case histories of successful fashion workers, describes schools and courses that lead students into fashion careers, and lists web sites that offer additional advice on launching fashion careers. More than 150 color illustrations.
Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.
An investigation into the damage wrought by the colossal clothing industry--and the grassroots, high-tech, international movement fighting to reform it from a bestselling journalist who has traveled the globe to discover the visionary designers and companies who are propelling the industry toward that more positive future.ture.
Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world’s influential brands. It shows how successive generations of entrepreneurs built and developed their brands, democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent, and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today’s rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries.