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If you love fitness and you're looking for an alternative to the typical 9-5 office job, The Everything Guide to Being a Personal Trainer will help you turn your passion into a career. Opportunities for professional fitness trainers are everywhere-fitness clubs, college athletic programs, even professional sports teams. The Everything Guide to Being a Personal Trainer is a step-by-step guide that will take you from gym rat to fitness guru in no time. This easy-to-follow book progresses from training to certification with tips to help you: Choose a work environment Set up a business plan Find, motivate, and keep clients Learn about marketing and networking Written by two personal-training professionals, The Everything Guide to Being a Personal Trainer is all you need to get started in the exciting, growing field of fitness.
"The Business of Personal Training: Essential Guide for the Successful Personal Trainer" is a handbook for personal trainers looking to start, improve, or diversify their business. The information in this book constitutes over 15 years of experience in the fitness industry in an effort to help personal trainers avoid common pitfalls and mistakes that can destroy the business. This book goes beyond personal training certifications and program design and provides invaluable information on how to: 1. Structure and operate a business 2. Create brand value 3. Market and promote personal training services 4. Effectively sell and generate revenue 5. Drive referral business and customer loyalty 6. Expand and diversify the business "If you want to understand how a successful personal training business should run, read this book. Twice. Just like a great movie has twists and turns you don't notice until the second viewing, this book contains concepts that will require further digestion before it can be assimilated. While we all may change and evolve as industry professionals, the words of wisdom contained within these pages are (in my opinion) timeless." Jamie Atlas, Owner, Bonza Bodies Fitness
A complete reference guide for anyone involved in prescribing exercise programmes for personal training clients. The Complete Guide to Personal Training also covers all of the Level 3 requirements detailed within the Health and Fitness National Occupational Standards and the Qualifications Framework pertaining to personal training, and provides the theoretical underpinning of how to programme appropriate exercise for your clients. Includes information on: - The foundations of personal training - Planning and delivering exercise programmes - Training methods and exercise techniques – this enhanced epub also contains nine videos of key exercises - Nutrition - Health and safety The book contains practical tips for designing a range of appropriate client exercise programmes but always with a focus on the best ways you can sustain a business in this area and how you can stand out from the crowd. It is deal for personal trainers in the health and fitness industry as well as those wishing to undertake qualifications in this area.
"From the author of the highly acclaimed, Ignite the Fire: The Secrets to Building a Successful Personal Training Career comes a handy reference guide that answers all of your questions about personal training."--Amazon.com.
Eddie Lester has helped more than four thousand personal trainers reach their financial goals and grow their businesses. Now, he wants to help you do the same in this new guide to professional success. In Business and Sales: The Guide to Success as a Personal Trainer, Lester takes you through every step needed to secure the sale and net a new client. Like your own journey, the guide starts with one of the most important steps: attaining certification. Passion isn't enough to be a personal trainer; you need to show your clients that you are knowledgeable and trustworthy. The next chapters reveal how to create a personal brand, define your niche, target your most important demographic, hone your selling personality and sales pitch, make an amazing first impression, follow up with each client, and calculate a pricing structure. Lester also outlines business checkpoints to help you gauge your progress. His "Power Questions" can uncover a client's true motivations and empower you to make the sale. The most important concept Lester wants you to learn is discipline. Use the same drive that makes you a successful personal trainer to become just as successful as a business owner.
The Personal Trainer's Business Survival Guide coversvirtually every aspect of the personal training business.Includes information on certifications, business models,accounting, legal issues, marketing, growth, customerservice and much, much more.
Personal training is an exciting industry to be in right now! Starting a personal training business can offer a satisfying combination of financial reward, a flexible schedule, and a career where you can make a profound difference in the lives of others. As skilled personal trainer, having good business knowledge and judgment can be the first step to earning a substantial income. In this revised guide, our experts teach you the nuts and bolts of starting a business, including everything from writing a business plan to finding a profitable niche within the exercise and sports community. From boutique studios to partnerships with schools and private trainers, this book will help get you started on the right foot.
Developed by the National Academy of Sports Medicine (NASM), this book is designed to help people prepare for the NASM Certified Personal Trainer (CPT) Certification exam or learn the basic principles of personal training using NASM's Optimum Performance Training (OPT) model. The OPT model presents NASM's protocols for building stabilization, strength, and power. More than 600 full-color illustrations and photographs demonstrate concepts and techniques. Exercise color coding maps each exercise movement to a specific phase on the OPT model. Exercise boxes demonstrate core exercises and detail the necessary preparation and movement. Other features include research notes, memory joggers, safety tips, and review questions.