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Seminar paper from the year 2018 in the subject Law - Data protection, grade: 2,0, University of Hohenheim, language: English, abstract: This paper aims to conduct a critical literature review on the main research question: Does the European General Data Protection Regulation increase consumer's utility by increasing privacy protection? The paper is structured as follows in chapter 2.1, a systematic framework of the notion of privacy and privacy protection will be described. Afterwards, the paper will study which kind of personal data is collected, data collection technologies such as user log-in information, cookies or IP address, and the usage process of personal data. Then, in chapter 2.3, the command and control policy is considered a consumer policy instrument to determine how the consumer can benefit from the command and control policy and how the government can set limitations about the level of privacy protection and consumer's welfare. The last chapter 2.4 presents the significant articles of the law European General Data Protection Regulation (EU GDPR) for privacy protection and the consequences for non-compliance with the EU GDPR. In the main part, the research tries to answer the following questions split in chapters 3.1 and 3.2: How can we reduce privacy concerns? Can a privacy protection law like the EU GDPR lower privacy concerns and protect the welfare of the consumer? This paper sets out the main arguments for introducing consumers’ privacy concerns, privacy paradox, and consumer's utility regarding consumer welfare to answer the questions as mentioned above. Finally, the paper will summarise the findings and a concluding solution to the research question. Edward Snowden's disclosures regarding the surveillance practices of the National Security Agency (NSA) and the Facebook-Cambridge Analytica affair, in which data from up to 87 million Facebook users were illegally collected. These both cases were the largest personal data scandal in the past years. The violations of privacy protection create enormous concerns, not only for the affected firms but also for their customers. Depending on the firm, the stolen data can range from relatively harmless information to extremely personal data. Besides that, a breach of privacy rights will cost a lot of money to remediate and do serious harm to a firm's credibility and reputation. These examples have sent alarming signals to governments, firms, consumer policy, and consumers to address the problem of personal processing data and privacy protection.
This book provides expert advice on the practical implementation of the European Union’s General Data Protection Regulation (GDPR) and systematically analyses its various provisions. Examples, tables, a checklist etc. showcase the practical consequences of the new legislation. The handbook examines the GDPR’s scope of application, the organizational and material requirements for data protection, the rights of data subjects, the role of the Supervisory Authorities, enforcement and fines under the GDPR, and national particularities. In addition, it supplies a brief outlook on the legal consequences for seminal data processing areas, such as Cloud Computing, Big Data and the Internet of Things.Adopted in 2016, the General Data Protection Regulation will come into force in May 2018. It provides for numerous new and intensified data protection obligations, as well as a significant increase in fines (up to 20 million euros). As a result, not only companies located within the European Union will have to change their approach to data security; due to the GDPR’s broad, transnational scope of application, it will affect numerous companies worldwide.
Seminar paper from the year 2023 in the subject Politics - Topic: European Union, grade: 1,0, University of Dusseldorf "Heinrich Heine", language: English, abstract: The digital age has revolutionized our lives, offering convenient access to information and services. However, this convenience comes at the cost of data privacy. With a vast majority of the EU population using the internet in 2021, personal data exchange is rampant. Surprisingly, despite privacy being a human right, only 39% of internet users read data protection policies before sharing their personal information. To safeguard personal identities, the General Data Protection Regulation (GDPR) was introduced. While it empowers consumers, it also impacts businesses, especially in terms of competition. This literature analysis delves into the GDPR's effects on companies. The GDPR sets essential principles, making it applicable to all firms processing EU citizens' data. Compliance involves various measures, contingent on data processing volume and method. The GDPR grants consumers rights, including being informed, access, being forgotten, objection, and data portability. These rights offer benefits to companies, fostering trust and enhancing their competitive edge. Companies complying with GDPR have gained more customers and partners, bolstering their market position. Nevertheless, many companies view GDPR negatively, fearing legal uncertainties and curtailment of business activities, particularly affecting innovative, digital firms. GDPR may weaken the competitive position compared to non-GDPR competitors, as it increases costs and causes the loss of some collaboration partners. In conclusion, this analysis demonstrates that the GDPR has had an adverse effect on companies, particularly concerning their competitive position. It suggests implementing the GDPR as a uniform standard framework to ensure fair competition among companies, addressing the law's uneven impact. This work contributes to the understanding of the GDPR's impact on businesses, highlighting the need for more research in this area, which currently tends to be consumer-centric.
If you market to the UK and the European Union, or have clients anywhere in Great Britain or Europe (no matter where your own business is based), you absolutely must get yourself up to speed with the new GDPR (General Data Protection Regulation), which comes into effect on May 25, 2018. If you don't, you are potentially liable for fines of up to e20 million or 4% of your global turnover.What is GDPR?Let's cut to the chase. What exactly is GDPR, and why should marketers care? Steven MacDonald gives us a helpful explanation:"The General Data Protection Regulation (GDPR) is a new digital privacy regulation being introduced on the 25th May, 2018. It standardizes a wide range of different privacy legislations across the EU into one central set of regulations that will protect users in all member states."Put simply, this means companies will now be required to build in privacy settings into their digital products and websites - and have them switched on by default."Companies also need to regularly conduct privacy impact assessments, strengthen the way they seek permission to use the data, document the ways they use personal data and improve the way they communicate data breaches."And, because it's a regulation and not a directive, it is legally binding - meaning it cannot be opted out of, or ignored. In fact, failing to comply could lead to fines of up to e20 million or 4% of your global turnover." ======"What Marketers Must Know About GDPR" is an essential guide to the European Union's new General Data Protection Regulation. It's been written and compiled by highly-experienced marketer MICHAEL CARNEY.
The historic European Union Directive on Data Protection will take effect in October 1998. A key provision will prohibit transfer of personal information from Europe to other countries if they lack “adequate” protection of privacy. If enforced as written, the Directive could create enormous obstacles to commerce between Europe and other countries, such as the United States, that do not have comprehensive privacy statutes. In this book, Peter Swire and Robert Litan provide the first detailed analysis of the sector-by-sector effects of the Directive. They examine such topics as the text of the Directive, the tension between privacy laws and modern information technologies, issues affecting a wide range of businesses and other organizations, effects on the financial services sector, and effects on other prominent sectors with large transborder data flows. In light of the many and significant effects of the Directive as written, the book concludes with detailed policy recommendations on how to avoid a coming trade war with Europe. The book will be of interest to the wide range of individuals and organizations affected by the important new European privacy laws. More generally, the privacy clash discussed in the book will prove a major precedent for how electronic commerce and world data flows will be governed in the Internet Age.
In the age of technological advancement, including the emergence of artificial intelligence, big data, and the internet of things, the need for privacy and protection has risen massively. This phenomenon has led to the enforcement of two major legal directives in the European Union (EU) that aim to provide vigorous protection of personal data. There is a need for research on the repercussions and developments that have materialized with these recent regulations and how the rest of the world has been affected. Personal Data Protection and Legal Developments in the European Union is an essential reference source that critically discusses different aspects of the GDPR and the Law Enforcement Directive as well as recent jurisprudential developments concerning data privacy in the EU and its member states. It also addresses relevant recent case law of the Court of Justice of the EU, the European Court of Human Rights, and national courts. Featuring research on topics such as public transparency, medical research data, and automated decision making, this book is ideally designed for law practitioners, data scientists, policymakers, IT professionals, politicians, researchers, analysts, academicians, and students working in the areas of privacy, data protection, big data, information technology, and human rights law.
Utilizing a novel dataset from an online travel intermediary, we study the effects of EU's General Data Protection Regulation (GDPR). The opt-in requirement of GDPR resulted in 12.5% drop in the intermediary-observed consumers, but the remaining consumers are trackable for a longer period of time. These findings are consistent with privacy-conscious consumers substituting away from less efficient privacy protection (e.g, cookie deletion) to explicit opt out--a process that would make opt-in consumers more predictable. Consistent with this hypothesis, the average value of the remaining consumers to advertisers has increased, offsetting some of the losses from consumer opt-outs.
With the immense amount of data that is now available online, security concerns have been an issue from the start, and have grown as new technologies are increasingly integrated in data collection, storage, and transmission. Online cyber threats, cyber terrorism, hacking, and other cybercrimes have begun to take advantage of this information that can be easily accessed if not properly handled. New privacy and security measures have been developed to address this cause for concern and have become an essential area of research within the past few years and into the foreseeable future. The ways in which data is secured and privatized should be discussed in terms of the technologies being used, the methods and models for security that have been developed, and the ways in which risks can be detected, analyzed, and mitigated. The Research Anthology on Privatizing and Securing Data reveals the latest tools and technologies for privatizing and securing data across different technologies and industries. It takes a deeper dive into both risk detection and mitigation, including an analysis of cybercrimes and cyber threats, along with a sharper focus on the technologies and methods being actively implemented and utilized to secure data online. Highlighted topics include information governance and privacy, cybersecurity, data protection, challenges in big data, security threats, and more. This book is essential for data analysts, cybersecurity professionals, data scientists, security analysts, IT specialists, practitioners, researchers, academicians, and students interested in the latest trends and technologies for privatizing and securing data.
In order to ensure a consistent and high level of protection of the rights and freedoms of natural persons with regard to the processing of such data and to remove the obstacles to flows of personal data in all Member States of the EU, the “General Data Protection Regulation (GDPR)” was adopted in 2016. Today, the GDPR is the main legislation in the EU for the protection of personal data of the natural persons. Due to the increased value of personal data in EU Member States, the objective of the GDPR is to provide high level protection of the data while harmonizing data protection within the EU. Even though it aims at a high level of data protection, it is questionable whether it actually achieves this objective. Since the natural persons provide their personal data on Internet frequently in order to purchase a product, the protection of consumers’ personal data is a significant matter in practice. In order to throw light on this matter, this thesis inquires the protection of consumers’ data in the EU regarding electronic contracts with businesses. Within the context, the main point that is discussed in this work is whether the personal data protection provided under the GDPR is sufficient to protect consumers' data regarding electronic contracts with businesses and some possible solutions and proposals to reduce the deficiencies of the GDPR protection.