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The Estheticians Guide to Outstanding Esthetics is the first book in a series of Anthology books for the beauty industry. Shelley Hancock, industry icon, decided to publish this series because the esthetic industry was in need of information and inspiration from its leaders. These industry leaders are the cream of the crop and were chosen to author a chapter which provides a different way of thinking so that you can begin to think out-of-the-box about ways to achieve outstanding results in your esthetic career and/or spa business. I'm honored to be selected.
LEARN the 6 Steps to Becoming a Successful Esthetician Behind the Chair The skin care industry is a rapidly growing and exciting industry to be a part of. As the industry expands, the need for highly trained Estheticians is at an all-time high. It takes a lot of hard work, time, education and training, with the right "tableside manner" to be successful in this extremely competitive industry. I want to explore all of these elements throughout the book and share some lessons and pearls of wisdom that can help put you on the fast track to success. As a licensed Cosmetologist with an emphasis on Esthetics for over three decades, I have had the blessing of working with all aspects of the business of beauty and skin care. From being an Educator my entire career and having taught thousands of Estheticians over the years, I have often been asked to write a book to share my knowledge. My goal with this book is to guide, share, and mentor you in most aspects of your esthetics business and to empower you to be the best skin care expert within. I am often asked, "How did you get here? What's your secret to success?" Most successful people can most likely contribute their success to a life event, a circumstance, a person or people, or an opportunity. I view mine as a lifetime of events, a lifetime of circumstances, a lifetime of people, and a lifetime of amazing opportunities. SUCCESS IS WHEN PASSION MEETS MONEY "First, we must do what we love and love what we do!" Your Esthetics Coach will teach you the 6 Steps to becoming a successful Esthetician behind the chair. We'll take a look at all the tools in your toolbox, understanding how each is to be utilized, as well as what precautions should be taken. The education you obtain will help take you to the next level. You will learn how to conduct a skin analysis, and gain valuable tips on how to perform a client consultation. Learn how to guide your clients in making smart choices in skin care, yielding powerful results. You will learn how and why the skin functions, behaves and reacts the way it does. Understanding skin conditions and how to treat them will build trust with your clientele. Educating them on skin care products, ingredients, and making a measurable difference in the quality of their skin will help you to increase your product sales and services, helping you to increase your income. Make yourself stand out by learning beneficial extraction tips and techniques that you can start today. Your enthusiasm for listening and connecting with your clients, as well as mastering the facial massage, will build long lasting relationships with your clients. With the education you acquire from Your Esthetics Coach, you can take on a leadership role in your community, partnering up with other businesses in ways that will help grow your business. My hope is that this book will inspire you to follow your passion and make an impact in the beauty industry... by continuing to educate and empower yourself, having the confidence to make a difference in your clients' skin and lives.
The Estheticians Guide to Outstanding Esthetics Vol II
You Can Succeed in Medical EstheticsIn Taking Beauty to the Next Level, Carly Williams gives you a glimpse into the rapidly evolving industry of medical esthetics and its incredible career opportunities. With new types of laser skin-care treatments and other state-of-the-art skin-care technologies advancing every day, the demand for trained and certified medical estheticians keeps growing. Packed with advice and tips, this book is designed to help you succeed in this highly lucrative industry and avoid common pitfalls and challenges that Carly herself faced when just starting out. Get the inside scoop from an industry leader on how to think about your career, which medical esthetics careers are best for you, how to evaluate schools, and even how to plan your finances, so you're ahead of the game before you even step foot into school. You'll even get a sneak preview into some of the ways to market yourself after graduating.
As skin care professionals, we are frequently presented with clients' skin concerns relating to hyperpigmentation disorders, or the uneven distribution of visible melanin in the skin. The source of this spotty disarray can be a combination of factors, with sun exposure being universally recognized as a primary cause. Evidence of adolescent inflammatory acne may be present decades later, compounding damage from new breakouts at the onset of mid-life. In men and women, hormonal fluctuations, smoking, and a history of excessive/aggressive treatments are known to trigger the production of melanin. The biomedical research of skin mechanisms that create melanin have allowed a discerning look into the topical agents currently in the professional skin care market, used across skin types and age ranges.
Skin Care: Beyond the Basics, 3e is an invaluable resource for both the student and the professional esthetician seeking practical information and the latest in skin care breakthroughs. Written by one of the country's most noted skin care specialists, this text presents the most up-to-date information available on acne, aging treatment, rosacea management, sensitive skin care, and plastic surgery patient care. New information on non-invasive anti-aging programs and new ingredient technologies are presented, as well as new photos to aid in skin analysis and the identification of various conditions. The text presents numerous examples and application techniques throughout, which can be utilized in daily practice.
An anthology from today's esthetic industry leaders on technical information, skincare details, and tips and tricks to give you success in the treatment room. Chapters on mechanical exfoliation, chemical exfoliation, nanofacials, color theory, manual lymphatic drainage, acoustic resonance, brow shaping, ultrasonic spatula, stem cells, growth factors and cytokines and treating sensitive skin give the beginning esthetician a framework to start or the experienced esthetician a refresher in the basics.
"Physiology of the Skin, Third Edition, addresses the biochemistry and free radical damage that changes young skin into old skin, with a specific focus on both extrinsic and intrinsic issues, and provides an understanding of skin care products and their utilization in maintaining healthy skin. This latest edition takes the reader on a learning journey beginning with the formation of skin, moving on through the onset of puberty and adolescent issues, and finally discussing maturity and issues pertaining to perimenopausal and menopausal skin." -- Page 4 of cover.
Chapter 1. Esthetic Licenses, Requirements, State Boards List 1.A. Requirements by every State 1. B. List of all State BoardsChapter 2. Business Permits and RegistrationChapter 3. Location 3. A. Factors to take into consideration 3. B. Salon suits, Office and Retail spaces ComparisonChapter 4. Hours of OperationChapter 5. Products and Equipment Suppliers 5. A. Product Suppliers List - major skin care lines, eyelash extensions, eyelash and brow lifts/tints, masks, body wraps, French lines, Alghi based lines, CBD skin care products, sugaring, waxing and more 5. B. Private Label Lines List 5. C. Equipment Suppliers ListChapter 6. InsuranceChapter 7. Professional Business Associations and MembershipsChapter 8. Industry Trade ShowsChapter 9. Online Marketing 9. A. Websites & Builders, Domain Name Research and Registration, Hosting, Online Stores 9. B. Facebook / Instagram Ads 9. C. Groupon 9. D. Bundles, Memberships & Packages Ideas 9. E. Holidays, Occasion based PromotionsChapter 10. Offline Marketing 10. A. Printed Materials 10. B. Direct Mail 10. C. Radio 10. D. TV 10. E. Community & other Events 10. F. Networking 10. G. Client Incentives Referral Programs 10. H. Cross Referrals with other Beauty Workers 10. I. Fliers 10. J. Magazines, Local News Papers 10. K. Corporate Marketing 10. L. Car Magnets, Decals etc..Chapter 11. Trainings and CertificationsChapter 12. Advanced Modalities - Galvanic Current, Hydro-modalities, Laser modalities, Led Light Therapy, Microcurrent, Radiofrequency, Microdermabrasion, Microneedling, Chapter 13. AnteAge - Bone Marrow Stem Cells Microneedling Solution. Science, Human vs Plant Stem Cells, All AnteAge Products.Chapter 14. Medical Aesthetics & Holistic Esthetics. 14. A. Aesthetics / Medical / Med Spas. 14. B. Holistic EstheticsChapter 15. Tattooing - PMU / Microblading / Ombre / Shading Eyebrows, Eyeliner, Lips, Areola, Scar Camouflage, Scalp Micropigmentation 15. A. Licenses 15. B. Training, Equipment and SuppliesChapter 16. Payment Accepting AppsChapter 17. Scheduling/Booking ApsChapter 18. Taxes 18. A. Tax Departments by State - List with links 18. B. Sales Tax 18. C. Personal Tax Return ( 1040 ) 18. D. Business Tax Return ( Schedules: C, SE )Chapter 19. 1099 Independent Contractor vs W-2 EmployeeChapter 20. Booth / Room RentingChapter 21. Accounting & BookkeepingChapter 22. How much money do I need to bring in every month to be safely/profitably on my own - Solo Esthetician ?Chapter 23. Treatment Release Forms / After Care FormsChapter 24. Esthetician Attire / ShoesChapter 25. Music for the SpaChapter 26. Work / Life Balancing tipsChapter 27. Amazon, Ebay, DHGate, Alibaba, AliexpressChapter 28. Amazon Links - products, supplies, equipment etc...