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“John Livesay creates a compelling connection between revenue, reviews, and influence and our ability to tell brand and personal stories.” —Tracy Leigh Hazzard, INC. columnist, brandcaster, product strategist The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story—one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up. John Livesay encourages readers to give up selling—and become storytellers instead! He teaches sales representatives and entrepreneurs alike how to become irresistible to their clients and what the best storytelling strategy is to get a yes. From learning how not to take rejection personally to overcoming the three faces of fear, readers learn to embrace disruption with new tools that prepare them for any unexpected waves that come their way and get the sale. “If you want to reinvent how you sell, let John Livesay show you how . . . [He] holds nothing back and fills his pages with new ideas, tips, information, and steps to becoming your own Revenue Rockstar.” —Josh Linkner, New York Times–bestselling author of Big Little Breakthroughs “Not your grandparent’s sales manual; it’s where the storytelling rubber and results hit the road. If you think it’s too soft for your ROI brain, you’re missing the whole story, which is why you need it.” —Dr. Mark Goulston, author of Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
A practical yet humorous guide to aging solo gracefully and achieving a happy retirement. In Essential Retirement Planning for Solo Agers, certified retirement coach Sara Zeff Geber coins the term “Solo Ager” to refer to the segment of society that either does not have adult children or is single and believes they will be on their own as they grow older. This book explores the path ahead for this group. That includes choices in housing, relationships, legal arrangements, finances, and more. Geber reviews the role of adult children in an aging parent’s world and suggests ways in which Solo Agers can mitigate the absence of adult children by relationship building and rigorous planning for their future. Geber shares her expertise on what constitutes a fulfilling older life and how Solo Agers can maximize their opportunities for financial security, physical health, meaning and purpose in the second half of life, and, finally, planning for the end game. Through real-life stories and anecdotes, the author explores housing choices, relationships, and building a support system. You will learn about: · different levels of care and independence in various types of living arrangements · how to initiate discussions among friends and relatives about end-of-life treatment · “what if” scenarios · who to talk to about legal and financial decisions And it’s not just the Solo Ager that can learn from this book. Financial advisors, elder law and estate attorneys, senior care managers, and others whose clientele is on the far side of sixty will benefit as well.
It’s time to take the fear and frustration out of social media. In today’s crowded marketplace, it’s harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility. Social media changed the world—and today’s social media platforms evolved to meet the world’s changing needs. You’ve got more choices than ever before—online video, web audio, teleseminars, and more—plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world. By using the powerful strategies in The Essential Social Media Marketing Handbook, you will: Jump ahead of the competition. Expand your visibility and influence as a leader in your industry. Increase your expert credibility and create powerful new ways to collaborate. Build your brand into a powerhouse. Maximize your profit-making potential.
This book is an indispensable how-to guide on flourishing when studying abroad, and how to use an international education to begin a fulfilling career after graduation. Written in an engaging and accessible style, using many examples, case studies, and links to resources, the book reduces the stress of studying abroad. Covering all aspects of the international student experience – inside and outside the classroom – the book encourages young people to perform their very best and succeed in their new environment. International students preparing for cross-cultural learning and recent graduates looking for employment will find this book both practical and inspiring.
Get up and running with blockchain, smart contracts, NFTs, DAOs, and decentralization in no time with the help of this comprehensive guide Key Features Get to grips with Web3, NFTs, DeFi, and smart contract development Create fungible and non-fungible tokens, explore DAOs, and more Build powerful apps using Ethereum to secure transactions and create smart contracts Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionWeb3, the new blockchain-based web, is often hailed as the future of the internet. Driven by technologies such as cryptocurrencies, NFTs, DAOs, decentralized finance, and more, Web3’s aim is to give individuals more control over the web communities they belong to. Whether you’re a beginner or an experienced developer, this book will help you master the intricacies of Web3 and its revolutionary technologies. Beginning with a concise introduction to blockchain and the Ethereum ecosystem, this book quickly immerses you in real-world blockchain applications. You’ll work on carefully crafted hands-on exercises that are designed for beginners as well as users with prior exposure. The chapters show you how to build and deploy smart contracts, while mastering security controls and discovering best practices for writing secure code. As you progress, you’ll explore tokenization and gain proficiency in minting both fungible and non-fungible tokens (NFTs) with the help of step-by-step instructions. The concluding chapters cover advanced topics, including oracles, Layer 2 (L2) networks, rollups, zero knowledge proofs, and decentralized autonomous organizations (DAOs). By the end of this Web3 book, you’ll be well-versed in the Web3 ecosystem and have the skills to build powerful and secure decentralized applications.What you will learn Get an in-depth understanding of Ethereum's ecosystem, its status, and key EIPs and ERCs Gain practical skills using non-custodial wallets such as MetaMask for blockchain transactions Write, debug, and deploy smart contracts on test networks Discover Web3 dev tools and set up a local environment Get to grips with tokenomics and create ERC20, ERC721, and ERC1155 tokens Explore decentralized storage with IPFS and integrate it into your Web3 projects Expand your NFT strategy with APIs and SDKs to lead in the NFT space Who this book is for This book is for blockchain developers and blockchain enthusiasts who want to build powerful and secure decentralized applications. Familiarity with the basics of blockchain, along with knowledge of how they function, is necessary to grasp the topics discussed in this book.
(Fretted). The updated edition of this bestselling guitar instruction book now includes new music examples! This book will show you how to: play lead and rhythm anywhere on the fretboard, in any key; play a variety of lead guitar styles; play chords and progressions anywhere on the fretboard; expand your chord vocabulary; and learn to think musically the way the pros do. Each chapter presents a pattern and shows how to use it, along with playing tips and guitar insights. Absolute beginners can follow the diagrams and instruction, and intermediate and advanced players can use the chapters non-sequentially to increase their understanding of the guitar.
The Essential Guide to Game Audio: The Theory and Practice of Sound for Games is a first of its kind textbook and must-have reference guide for everything you ever wanted to know about sound for games. This book provides a basic overview of game audio, how it has developed over time, and how you can make a career in this industry. Each chapter gives you the background and context you will need to understand the unique workflow associated with interactive media. The practical, easy to understand interactive examples provide hands-on experience applying the concepts in real world situations.
An insightful and illuminating guide to Judaism's basic tenets and practices. The Essential Guide to Jewish Prayer and Practices offers a more profound understanding of Judaism-for practicing Jews and non-Jews alike-by explaining the key concepts of Jewish thought, including the sanctity of human life, Judaism's concept of God, and the role of the Torah in guiding Jewish spiritual life. Judaic studies scholar Andrea Lieber introduces readers to the form of Jewish prayer-the structure of Jewish worship and the different kinds of prayers that make up Jewish liturgy. • The perfect guide for Jewish spirituality for affiliated and non- practicing Jews as well as people of other faiths • Provides essential knowledge of the meaning of the Torah and the rituals of worship and prayer
What you need to know about the FMLA, whether your workers are on-site or remote The federal Family and Medical Leave Act (FMLA) helps employees balance the demands of work and family. But the law can be hard for employers to apply in the real world—especially when it comes to tracking intermittent leave, completing the proper paperwork, and determining eligibility for different types of leave. This book has the answers—in plain English—to every employer’s tough questions about the FMLA. It provides detailed information, sample forms, and tools that will help you and your managers figure out: who is eligible for leave what types of leave are covered how much leave employees may take, and how to comply with notice and other paperwork requirements. The 6th edition covers all of the latest changes to the FMLA, including those related to the COVID-19 pandemic, as well as changes to state family and medical leave laws. With Downloadable Forms: download an FMLA policy, notice forms, certification forms, checklists, and more (details inside).