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The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.
Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. You'll learn how to: Wrangle—transform your datasets into a form convenient for analysis Program—learn powerful R tools for solving data problems with greater clarity and ease Explore—examine your data, generate hypotheses, and quickly test them Model—provide a low-dimensional summary that captures true "signals" in your dataset Communicate—learn R Markdown for integrating prose, code, and results
Discover one of the most complete dictionaries in data science. KEY FEATURES ● Simplified understanding of complex concepts, terms, terminologies, and techniques. ● Combined glossary of machine learning, mathematics, and statistics. ● Chronologically arranged A-Z keywords with brief description. DESCRIPTION This pocket guide is a must for all data professionals in their day-to-day work processes. This book brings a comprehensive pack of glossaries of machine learning, deep learning, mathematics, and statistics. The extensive list of glossaries comprises concepts, processes, algorithms, data structures, techniques, and many more. Each of these terms is explained in the simplest words possible. This pocket guide will help you to stay up to date of the most essential terms and references used in the process of data analysis and machine learning. WHAT YOU WILL LEARN ● Get absolute clarity on every concept, process, and algorithm used in the process of data science operations. ● Keep yourself technically strong and sound-minded during data science meetings. ● Strengthen your knowledge in the field of Big data and business intelligence. WHO THIS BOOK IS FOR This book is for data professionals, data scientists, students, or those who are new to the field who wish to stay on top of industry jargon and terminologies used in the field of data science. TABLE OF CONTENTS 1. Chapter one: A 2. Chapter two: B 3. Chapter three: C 4. Chapter four: D 5. Chapter five: E 6. Chapter six: F 7. Chapter seven: G 8. Chapter eight: H 9. Chapter nine: I 10. Chapter ten: J 11. Chapter 11: K 12. Chapter 12: L 13. Chapter 13: M 14. Chapter 14: N 15. Chapter 15: O 16. Chapter 16: P 17. Chapter 17: Q 18. Chapter 18: R 19. Chapter 19 : S 20. Chapter 20 : T 21. Chapter 21 : U 22. Chapter 22 : V 23. Chapter 23: W 24. Chapter 24: X 25. Chapter 25: Y 26. Chapter 26 : Z
2 comprehensive manuscripts in 1 book Data Science: What the Best Data Scientists Know About Data Analytics, Data Mining, Statistics, Machine Learning, and Big Data - That You Don't Data Science for Business: Predictive Modeling, Data Mining, Data Analytics, Data Warehousing, Data Visualization, Regression Analysis, Database Querying
Data science is expanding across industries at a rapid pace, and the companies first to adopt best practices will gain a significant advantage. To reap the benefits, decision makers need to have a confident understanding of data science and its application in their organization. It is easy for novices to the subject to feel paralyzed by intimidating buzzwords, but what many don’t realize is that data science is in fact quite multidisciplinary—useful in the hands of business analysts, communications strategists, designers, and more. With the second edition of The Decision Maker’s Handbook to Data Science, you will learn how to think like a veteran data scientist and approach solutions to business problems in an entirely new way. Author Stylianos Kampakis provides you with the expertise and tools required to develop a solid data strategy that is continuously effective. Ethics and legal issues surrounding data collection and algorithmic bias are some common pitfalls that Kampakis helps you avoid, while guiding you on the path to build a thriving data science culture at your organization. This updated and revised second edition, includes plenty of case studies, tools for project assessment, and expanded content for hiring and managing data scientists Data science is a language that everyone at a modern company should understand across departments. Friction in communication arises most often when management does not connect with what a data scientist is doing or how impactful data collection and storage can be for their organization. The Decision Maker’s Handbook to Data Science bridges this gap and readies you for both the present and future of your workplace in this engaging, comprehensive guide. What You Will Learn Understand how data science can be used within your business. Recognize the differences between AI, machine learning, and statistics.Become skilled at thinking like a data scientist, without being one.Discover how to hire and manage data scientists.Comprehend how to build the right environment in order to make your organization data-driven. Who This Book Is For Startup founders, product managers, higher level managers, and any other non-technical decision makers who are thinking to implement data science in their organization and hire data scientists. A secondary audience includes people looking for a soft introduction into the subject of data science.
While exposure to data has become more or less a daily ritual for the rank-and-file knowledge worker, true understanding-treated in this book as data literacy-resides in knowing what lies behind the data. Everything from the data's source to the specific choice of input variables, algorithmic transformations, and visual representation shape the accuracy, relevance, and value of the data and mark its journey from raw data to business insight. It's also important to grasp the terminology and basic concepts of data analytics as much as it is to have the financial literacy to be successful as a decisionmaker in the business world. In this book, we make sense of data analytics without the assumption that you understand specific data science terminology or advanced programming languages to set you on your path. Topics covered in this book: Data Mining Big Data Machine Learning Alternative Data Data Management Web Scraping Regression Analysis Clustering Analysis Association Analysis Data Visualization Business Intelligence
Learn how to build a data science technology stack and perform good data science with repeatable methods. You will learn how to turn data lakes into business assets. The data science technology stack demonstrated in Practical Data Science is built from components in general use in the industry. Data scientist Andreas Vermeulen demonstrates in detail how to build and provision a technology stack to yield repeatable results. He shows you how to apply practical methods to extract actionable business knowledge from data lakes consisting of data from a polyglot of data types and dimensions. What You'll Learn Become fluent in the essential concepts and terminology of data science and data engineering Build and use a technology stack that meets industry criteria Master the methods for retrieving actionable business knowledge Coordinate the handling of polyglot data types in a data lake for repeatable results Who This Book Is For Data scientists and data engineers who are required to convert data from a data lake into actionable knowledge for their business, and students who aspire to be data scientists and data engineers
Monetize your company’s data and data science expertise without spending a fortune on hiring independent strategy consultants to help What if there was one simple, clear process for ensuring that all your company’s data science projects achieve a high a return on investment? What if you could validate your ideas for future data science projects, and select the one idea that’s most prime for achieving profitability while also moving your company closer to its business vision? There is. Industry-acclaimed data science consultant, Lillian Pierson, shares her proprietary STAR Framework – A simple, proven process for leading profit-forming data science projects. Not sure what data science is yet? Don’t worry! Parts 1 and 2 of Data Science For Dummies will get all the bases covered for you. And if you’re already a data science expert? Then you really won’t want to miss the data science strategy and data monetization gems that are shared in Part 3 onward throughout this book. Data Science For Dummies demonstrates: The only process you’ll ever need to lead profitable data science projects Secret, reverse-engineered data monetization tactics that no one’s talking about The shocking truth about how simple natural language processing can be How to beat the crowd of data professionals by cultivating your own unique blend of data science expertise Whether you’re new to the data science field or already a decade in, you’re sure to learn something new and incredibly valuable from Data Science For Dummies. Discover how to generate massive business wins from your company’s data by picking up your copy today.
We’re living in a digital world. Most of our global economy is digital and the sheer volume of data is stupendous. It’s 2020 and we’re living in the future. Data Scientist is one of the hottest job on the market right now. Demand for data science is huge and will only grow, and it seems like it will grow much faster than the actual number of data scientists. So if you want to make a career change and become a data scientist, now is the time. This book will guide you through the process. From my experience of working with multiple companies as a project manager, a data science consultant or a CTO, I was able to see the process of hiring data scientists and building data science teams. I know what’s important to land your first job as a data scientist, what skills you should acquire, what you should show during a job interview.