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The history of retail business development is an under-researched area. This book considers the emergence and development of modern retailing from an historical and management perspective in the period 1750-1950, addressing the need for further research and providing examples of current research activity. It considers the early emergence of retail forms in the late eighteenth century, the evolution of retail forms in the nineteenth century, and the late adaptation of retail management in the early twentieth century.
Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
In History of Korean Modern Retailing Jong-Hyun Yi shows how the Korean retail industry has developed since the 1970s, focusing on the relationship among government, consumers and retail companies, especially the department store. While generally it is said that underdevelopment of the Korean retail industry in the 1970s was attributed to economic immaturity, he argues it was artificially formed by strong consumption repression by the government. He also examines how consumption repression contributed to economic growth. Such initial condition in developmental period is a crucial factor to explain other distinctions like explosive growth and remarkably short heyday of the department store afterward. With this, Jong-Hyun Yi traces the correlation between economic growth and stratification of the consumption since the 1970s. He proves that equality or inequality of consumption is a more influential factor for economic growth than that of income.
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
An overview of the development of cooperatives over the last fifty years, addressing the major challenges that they face in the future.
Retail history is a rich, cross-disciplinary field that demonstrates the centrality of retailing to many aspects of human experience, from the provisioning of everyday goods to the shaping of urban environments; from earning a living to the construction of identity. Over the last few decades, interest in the history of retail has increased greatly, spanning centuries, extending to all areas of the globe, and drawing on a range of disciplinary perspectives. By offering an up-to-date, comprehensive thematic, spatial and chronological coverage of the history of retailing, this Companion goes beyond traditional narratives that are too simplistic and Euro-centric and offers a vibrant survey of this field. It is divided into four broad sections: 1) Contexts, 2) Spaces and places, 3) People, processes and practices and 4) Geographical variations. Chapters are written in an analytical and synthetic manner, accessible to the general reader as well as challenging for specialists, and with an international perspective. This volume is an important resource to a wide range of readers, including marketing and management specialists, historians, geographers, economists, sociologists and urban planners.
This study of Australian business institutions and practices places the rise of big business in Australia in a comparative context through a study of its 100 largest firms in the first six and a half decades of the 20th century. Unlike many of the wealthy economies of the northern hemisphere, Australia's lists of the 100 largest firms were dominated up to World War II by those from the resource and service industries. The high levels of foreign direct investment in the resources and manufacturing industries is also highlighted. Other chapters employ 21st-century theories of the firm to explore business behaviour in more depth.
During the Enlightenment, in a society that was increasingly urbanised and mobile, footwear was an essential item of apparel. This book considers not only the practical but also the symbolic meaning of footwear in France and England during the period from the end of the seventeenth to the mid nineteenth century.
The 19th century was a time of new sensory experiences and modes of perception. The raucous mechanical intensity of the train and the factory vied for attention with the dazzling splendour of department stores and world fairs. Colonization and trade carried European sensations and sensibilities to the world and, in turn, flooded the West with exotic sights and savours. Urban stench became a matter of urgent public concern. Photography created a compelling alternate reality accessible only to the eye. At the turn of the 20th century, the telephone and the radio isolated and extended the sense of hearing and electrical networks spread their webs throughout cities. These novel experiences were reflected in contemporary art and literature, which strove for new ways to express modern sensibilities. A Cultural History of the Senses in the Age of Empire brings together a group of eminent historians to explore the aesthetic, cultural and political formation of the senses during a period of momentous change. A Cultural History of the Senses in the Age of Empire presents essays on the following topics: the social life of the senses; urban sensations; the senses in the marketplace; the senses in religion; the senses in philosophy and science; medicine and the senses; the senses in literature; art and the senses; and sensory media.
A pioneering study of the importance of dress to the collective and individual identities of the nineteenth-century English poor.