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Considered an expert by his peers – after successfully selling his cutting-edge patented technology – Max was suddenly free from the daily grind. But his lifestyle and reality were about to be rocked by a single notion that would go against modern-day science; and a concept that he had never even in his wildest dreams considered. Max still recalls the day he heard the two words – ‘flat’ and ‘earth’ – combined; which unbeknown to him at the time, would change his life forever. And although the concept initially triggered wild emotions beyond his control, Max soon came to the realization that the world around him was not exactly what he thought. The epiphany changed his entire outlook on life. Join Max on his journey as he attempts to convince his friends that the shape of the Earth is not what they know, while he plans for a mission to discover more land on Earth with his ambitious and somewhat crazy plan to acquire a High Altitude Pseudo-Satellite (HAPS) to prove the shape of the earth – one way or another.
Ever been confused by basic physics and intimidated by the mere thought of Einstein's relativity theories? If so, yet curiosity still beckons, this book is for you The reward? The colorful history of the elusive notion of motion and unique insights into the fundamental physics behind it all - including relativity. The physics of motion is so fundamental to science and the technological age in which we live that four of the most illustrious names in the annals of science owe their towering reputations, in large part, to their milestone work on the physics of motion. This book relates the stories of Johannes Kepler, Galileo Galilei, Isaac Newton, and Albert E
Tracing the footsteps of Scottish writer Robert Louis Stevenson, Madison Oliver, an engineer and author of The Elusive Cobra: A Memoir, was seduced by the warm tropical trade winds of the South Pacific Islands. In 1963, after a vacation in Tahiti, Oliver and his wife, Gini, put their possessions in storage to begin a South Pacific adventure that would alter their lives forever. Trouble, however, sometimes comes to paradise. Oliver is diagnosed with cancer and must leave his paradise to have radical neck surgery at Memorial Sloan-Kettering Cancer Center in New York City. The author was diagnosed with his first secondary tumor at the young age of forty-four, in 1970. Three years later, a new-yet very similar-tumor developed on the opposite side of his neck requiring more radical surgery. Following the building of a new image, developing an exercise program that included running two marathons, and completing a successful career, cancer struck again. Mr. Oliver's encounter with recurring cancer, which he likens to the unpredictable attack of a hooded cobra, not only has a message for his fellow cancer survivors, but is inspiring, moving, and the pinnacle of bravery. Book jacket.
Cost-effectiveness analysis is becoming an increasingly important tool for decision making in the health systems. Cost-Effectiveness of Medical Treatments formulates the cost-effectiveness analysis as a statistical decision problem, identifies the sources of uncertainty of the problem, and gives an overview of the frequentist and Bayesian statistical approaches for decision making. Basic notions on decision theory such as space of decisions, space of nature, utility function of a decision and optimal decisions, are explained in detail using easy to read mathematics. Features Focuses on cost-effectiveness analysis as a statistical decision problem and applies the well-established optimal statistical decision methodology. Discusses utility functions for cost-effectiveness analysis. Enlarges the class of models typically used in cost-effectiveness analysis with the incorporation of linear models to account for covariates of the patients. This permits the formulation of the group (or subgroup) theory. Provides Bayesian procedures to account for model uncertainty in variable selection for linear models and in clustering for models for heterogeneous data. Model uncertainty in cost-effectiveness analysis has not been considered in the literature. Illustrates examples with real data. In order to facilitate the practical implementation of real datasets, provides the codes in Mathematica for the proposed methodology. The motivation for the book is to make the achievements in cost-effectiveness analysis accessible to health providers, who need to make optimal decisions, to the practitioners and to the students of health sciences. Elías Moreno is Professor of Statistics and Operational Research at the University of Granada, Spain, Corresponding Member of the Royal Academy of Sciences of Spain, and elect member of ISI. Francisco José Vázquez-Polo is Professor of Mathematics and Bayesian Methods at the University of Las Palmas de Gran Canaria, and Head of the Department of Quantitative Methods. Miguel Ángel Negrín is Senior Lecturer in the Department of Quantitative Methods at the ULPGC. His main research topics are Bayesian methods applied to Health Economics, economic evaluation and cost-effectiveness analysis, meta-analysis and equity in the provision of healthcare services.
A fascinating and charming encyclopedic collection of baseball firsts, describing how the innovations in the game—in rules, equipment, styles of play, strategies, etc.—occurred and developed from its origins to the present day. The book relies heavily on quotations from contemporary sources.
Dirk van Dalen’s biography studies the fascinating life of the famous Dutch mathematician and philosopher Luitzen Egbertus Jan Brouwer. Brouwer belonged to a special class of genius; complex and often controversial and gifted with a deep intuition, he had an unparalleled access to the secrets and intricacies of mathematics. Most mathematicians remember L.E.J. Brouwer from his scientific breakthroughs in the young subject of topology and for the famous Brouwer fixed point theorem. Brouwer’s main interest, however, was in the foundation of mathematics which led him to introduce, and then consolidate, constructive methods under the name ‘intuitionism’. This made him one of the main protagonists in the ‘foundation crisis’ of mathematics. As a confirmed internationalist, he also got entangled in the interbellum struggle for the ending of the boycott of German and Austrian scientists. This time during the twentieth century was turbulent; nationalist resentment and friction between formalism and intuitionism led to the Mathematische Annalen conflict ('The war of the frogs and the mice'). It was here that Brouwer played a pivotal role. The present biography is an updated revision of the earlier two volume biography in one single book. It appeals to mathematicians and anybody interested in the history of mathematics in the first half of the twentieth century.
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.
Learn how to tap into the creative part of your brain to create amazing digital art in Photoshop CS4. This exciting, full-color guide is designed especially for artists and photographers who want to harness the thrilling potential of the new release of Photoshop. You’ll go beyond cookie-cutter techniques and discover unique ideas for creative expression so you can create melting landscapes, perform face lifts, and find other lesser-known effects. Timesaving techniques allow you to devote more time to the creative process. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
This book presents an extensive set of tables giving information about elliptic curves.