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The Elevator Pitch of You powerfully combines a book and an online tool to help you create a personal brand statement that influences how people perceive you. Its purpose is to evoke positive emotions, thoughts, and images in people, setting you apart from the competition. Just as a well-written elevator pitch sells a start-up to investors, your well-crafted brand statement will help you win the hearts and minds of those important to your success. How does it work? The book takes you through the latest neuroscience research into how your brain processes information and shows you how to use that to build a better personal brand statement. You find out how to use the same techniques that modern consumer brand managers use to influence people’s perceptions and buying behavior. It is easier than you think. This book offers unique insight that will change forever how you how you answer the question of who you are and how others view you. You get exclusive access to our online brand survey that creates a step-by-step personal workbook for developing your brand statement. The heavy work has already been done to provide you with insight and direction to build your brand statement with ease. The book provides plenty of examples for inspiration, and word-by-word takes you through how to build your own statement from your survey results. Where you can use your statement: • In job interviews, to help you confidently answer the question: "Tell us about yourself?" • On your resume or CV, to give a clear picture of what sets you apart from the competition. • As a killer LinkedIn profile summary. • For leaders and team managers who want their teams to understand better who they are and how to work better with them.
**INSTANT NATIONAL BESTSELLER** The #1 bestselling Linwood Barclay returns with an edge-of-your-seat thriller that does for elevators what Psycho did for showers and Jaws did for the beach—a heart-pounding tale of terror and menace that will make you think twice the next time you hit Up. It all begins on a Monday, when four people board an elevator in a Manhattan office tower. Each presses a button for their floor, but the elevator proceeds, nonstop, to the top. Once there it pauses for a few seconds, but the doors don't open. Instead, the elevator begins to descend floor-by-floor. Then it plummets. Right to the bottom of the shaft. It appears to be a random accident. . . . But on Tuesday, it happens again, in a different Manhattan skyscraper. And then Wednesday brings yet another tragic high-rise catastrophe. In only three days, one of the most vertical cities in the world—and the nation's capital of media, finance and entertainment--is plunged into chaos. Clearly, this is anything but random. This is a cold, calculated bid to terrorize the city. And it's succeeding. Fearing for their lives, thousands of men and women working in offices across the city refuse to leave their homes. Commerce has slowed to a trickle. Emergency calls to the top floors of apartment towers go unanswered. Who is behind this? Why are they doing it? Are these deadly acts of sabotage somehow connected to a fingerless body found on the High Line? Two seasoned New York detectives and a straight-shooting journalist race against time to uncover the truth before the city's newest, and tallest, residential tower has its ribbon-cutting on Friday night. With each diabolical twist, Linwood Barclay ratchets up the tension, building to a shattering finale. Elevator Pitch is a riveting tale of psychological suspense that is all too plausible . . . and will chill you to the bone.
Land Killer Internships—and Make the Most of Them! These days, a college resume without internship experience is considered “naked.” Indeed, statistics show that internship experience leads to more job offers with highersalaries—and in this tough economy, college grads need all the help they can get. Enter Lauren Berger, internships expert and CEO of Intern Queen, Inc., whose comprehensive guide reveals insider secrets to scoring the perfect internship, building invaluable connections, boosting transferable skills, and ultimately moving toward your dream career. She’ll show you how to: Discover the best internship opportunities, from big companies to virtual internships Write effective resumes and cover letters Nail phone, Skype, and in-person interviews Know your rights as an intern Use social networking to your advantage Network like a pro Impress your boss Get solid letters of recommendation Turn internships into job opportunities With exercises, examples, and a go-getter attitude, this next-generation internship manual provides all the cutting-edge information students and recent grads will need to get a competitive edge in the job market. So what are you waiting for?
The elevator platform has been replaced with the social platform, so whether someone tweets it or tells it, their story has to be authentic and powerful, or it's lost in the noise. Getting clear on the story is the first step to creating the kinds of connections that matterNthe new elevator pitch.
"Whether you're at a business event or a social function, what's the most common question asked by someone you've just met? 'What do you do?' In Give Your Elevator Speech a Lift!, media specialist Lorraine Howell guides you step by step through her unique process for creating a winning elevator speech. By using Lorraine's method, you can explain what you do in thirty seconds or less, as well as determine your listener's need and interest, making your elevator speech one of your most compelling--and time-efficient-- marketing tools for generating new business."--
Contrary to popular marketing and networking wisdom, regurgitating a memorized “elevator speech” all over a poor unsuspecting soul who happens to ask the dreaded “what do you do?” question, does not work to establish a true connection with another human being. Kill the Elevator Speech is about why those standard, memorized verbal vomits are so horribly wrong and what to do and say instead that will actually bring people together, help others understand who you are, and create the beginnings of a referral and professional relationship to go beyond the initial handshake and obligatory card swap. The reader will learn how to walk into any room, confidently knowing how to handle, answer and completely address the question “what do you do?” with ease and grace, while also making the person they are speaking to feel comfortable and connected.
This title aims to give readers a competitive advantage with a Personal Elevator Pitch. In writing, it's the way to stand out from the CV crowd; verbally, it communicates and promotes you and what you're about in every situation.
Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less. That’s the 3-Minute Rule. Hollywood producer and pitch master Brant Pinvidic has sold more than three hundred TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly twenty years of experience, he’s developed a simple, straightforward system that’shelped hundreds—from Fortune 100 CEOs to PTA presidents—use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues. You’ll see how his methods work in a wide range of situations—from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more. Now it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact. Simplify. Say less. Get More.
We've all had this happen: We're at a chamber meeting, networking event, or seminar, and the leader says, "Before we get started, let's go around the room and introduce ourselves. Tell us who your are and what you do. Give us your "Elevator Speech." Many of us start sweating when we heard those words. We've struggled with our Elevator Speech and it always seems to be a "work in progress." The Book Covers: * What is an Elevator Speech? * Why have one? * The two distinct Audiences for your Elevator Speech. * The different Elevator Speech Goals for each. * Two Words that formed the basis for the Elevator Speech Template. * The Eight Floors of the Elevator Speech. * Having your Elevator "Stop" and "Skip Floors." o Getting individuals "Off the Elevator." * How to deliver your Elevator Speech. * Bonus Tips to take your elevator Speech from Blah to Ah! * The Fear of Public Speaking. o This is why many dread the Elevator Speech. o Why this fear. o Nuggets to Lessen it! Read this book! Then use the Elevator Speech Template and and Worksheet to craft Your Elevator Speech. Write it - ReWrite it. Practice it - Tweak it - Practice it! Do that, and Your next Elevator Speech will be - NO SWEAT!
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--