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In the Fourth Edition of Scale Development, Robert F. DeVellis demystifies measurement by emphasizing a logical rather than strictly mathematical understanding of concepts. The text supports readers in comprehending newer approaches to measurement, comparing them to classical approaches, and grasping more clearly the relative merits of each. This edition addresses new topics pertinent to modern measurement approaches and includes additional exercises and topics for class discussion. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Abstracts of dissertations available on microfilm or as xerographic reproductions.
Proceedings of the 11th European Conference on Research Methods in Bolton, UK, on 28-29 June 2011
In this book, the authors provide a cogent review of statistical and interpretive procedures that, in combination, can be used to reduce the likelihood that tests contain items that favor members of one gender, age, racial, or ethnic group over equally able members of another group, for reasons that are unrelated to the objectives and purposes of measurement. Such test items are said to be biased against the equally able members of the group that is not favored. The methods described and illustrated in this book have the potential to reducing the incidence of tests that are, in their construction, biased against members of one or more groups. These methods have the potential of controlling an important source of invalidity when test results are interpreted.
Collects humorous, whimsical, and strange stories that combine unusual subject matter with emotional expression and exhibit a broad diversity of form.
This book establishes a measurement index to quantify China’s mass media public credibility, based on extensive research and the encapsulation of measurement theories and approaches related to media public credibility, as well as numerous empirical case studies from the international academic community over the past hundred years. The investigation into the current state of Chinese mass media public credibility and discussion on practical approaches to enhancing such public credibility is highly significant in the context of research on media public credibility. The book focuses on two fundamental issues: i) investigating the basic factors the Chinese audience values as the yardstick for media credibility, and ii) formulating a media public credibility measurement scale. Relying on data from investigations, the authors analyze the importance of various assessment benchmarks for measuring media public credibility and the characteristics of public credibility assessment. Lastly, a measurement scale is created by screening and analyzing measurement indices with statistical methods such as exploratory and authenticated factor analyses and credibility and validity testing, which is of high theoretical and practical scientific value.