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This book focuses on the key actors in a referendum (the political elites/ parties, the media and citizens) and is centred around themes such as campaign style, campaign effects, electoral mobilization and turnout, as well as vote choice. The contributors consider the impact and importance of referendum campaigns.
This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party leaders, but that, in a close race, it also shapes the voting and the political future of the incumbent party. The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citizens, this innovative volume will be of interest to students and researchers of political communication.
The majority of policymakers, academics, and members of the general public expected British citizens to vote to remain in the European Union in the 2016 referendum. This perception was based on the well-established idea that voters don't like change or uncertainty. So why did the British public vote to take such a major economic risk? Framing Risky Choices addresses this question by placing the Brexit vote in the bigger picture of EU and Scottish independence referendums. Drawing from extensive interviews and survey data, it asserts that the framing effect – mobilizing voters by encouraging them to think along particular lines – matters, but not every argument is equally effective. Simple, evocative, and emotionally compelling frames that offer negativity are especially effective in changing people's minds. In the Brexit case, the Leave side neutralized the economic risks of Brexit and proposed other risks relating to remaining in the EU, such as losing control of immigration policy and a lack of funding for the National Health Service. These concrete, impassioned arguments struck an immediate and familiar chord with voters. Most intriguingly, the Remain side was silent on these issues, without an emotional case to present. Framing Risky Choices presents a multi-method, comparative, state-of-the-art analysis of how the Brexit campaign contributed to the outcome. Uncovering the core mechanism behind post-truth politics, it shows that the strength of an argument is not its empirical validity but its public appeal.
This accessible study explores the impact of political language and campaigning upon public opinion towards European integration.
Although the United Kingdom’s entry to the European Community (EC) in 1973 was initially celebrated, by the end of the first year the mood in the UK had changed from ‘hope to uncertainty’. When Edward Heath lost the 1974 General Election, Harold Wilson returned to No. 10 promising a fundamental renegotiation and referendum on EC membership. By the end of the first year of membership, 67% of voters had said ‘yes’ to Europe in the UK’s first-ever national referendum. Examining the relationship between diplomacy and domestic debate, this book explores the continuities between the European policies pursued by Heath and Wilson in this period. Despite the majority vote in favour of maintaining membership, Lindsay Aqui argues that this majority was underpinned by a degree of uncertainty and that ultimately, neither Heath nor Wilson managed to transform the UK’s relationship with the EC in the ways they had hoped possible.
Direct democracy has become an increasingly common feature of European politics with important implications for policy making in the European Union. The no-votes in referendums in France and the Netherlands put an end to the Constitutional Treaty, and the Irish electorate has caused another political crisis in Europe by rejecting the Lisbon Treaty. Europe in Question explains how voters decide in referendums on European integration. It presents a comprehensive theoretical framework for understanding voting behaviour in referendums and a thorough comparative analysis of EU referendums from 1972 to 2008. To examine why people vote the way they do, the role of political elites and the impact of the campaign dynamics, this books relies on a variety of sources including survey data, content analysis of media coverage, experimental studies, and elite interviews. The book illustrates the importance of campaign dynamics and elite endorsements in shaping public opinion, electoral mobilization and vote choices. Referendums are often criticized for presenting citizens with choices that are too complex and thereby generating outcomes that have little or no connection with the ballot proposal. Importantly this book shows that voters are smarter than they are often given credit for. They may not be fully informed about European politics, but they do consider the issues at stake before they go to the ballot box and they make use of the information provided by parties and the campaign environment. Direct democracy may not always produce the outcomes that are desired by politicians. But voters are far more competent than commonly perceived.
This book, in bringing together some of the leading international scholars on electoral behaviour and communication studies, provides the first ever stock-take of the state of this sub-discipline. The individual chapters present the most recent studies on campaign effects in North America, Europe and Australasia. As a whole, the book provides a cross-national assessment of the theme of political campaigns and their consequences.
Direct Democratic Choice sets out to understand how the citizens actually decide in direct-democratic votes. Author Hanspeter Kriesi has analyzed nearly twenty years of post-election surveys in Switzerland (1981-1999), which he has contextualized according to the various political issues and the relevant arguments provided by the political elites. This book's core argument is that the citizens who participate in direct-democratic votes make competent choices. Kriesi provides strong support for an optimistic view of direct-democratic decision-making but also indicates that this process, wherever it occurs, can be improved by proper institutional design and by appropriate strategies enacted by the political elite.
In June 2016, the United Kingdom shocked the world by voting to leave the European Union. As this book reveals, the historic vote for Brexit marked the culmination of trends in domestic politics and in the UK's relationship with the EU that have been building over many years. Drawing on a wealth of survey evidence collected over more than ten years, this book explains why most people decided to ignore much of the national and international community and vote for Brexit. Drawing on past research on voting in major referendums in Europe and elsewhere, a team of leading academic experts analyse changes in the UK's party system that were catalysts for the referendum vote, including the rise of the UK Independence Party (UKIP), the dynamics of public opinion during an unforgettable and divisive referendum campaign, the factors that influenced how people voted and the likely economic and political impact of this historic decision.
Against the background of an enormous expansion and diversification of both political communication itself and scientific research into its structures, processes, and effects, this volume gives an overview of some of the key theories and findings accumulated by political communication research over the last decades. In order to do so, the volume provides readers with review articles by renowned international authors on various aspects of (I) the normative, regulatory and conceptual foundations of political communication, (II) different situations of political communication (e.g., elections, referendums, social movements, media hypes, crisis and war), (III) the activities of and part played by political actors, (IV) mass media and journalism, (V) characteristics and typical features of media messages, (VI) the role played by citizens as well as (VII) various kinds of effects on citizens. Each section includes several chapters that address specific issues and research problems in the form of comprehensive overviews articles.