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The Durni Dozen is a comprehensive guide to effective sales strategies. Robin Durni’s twelve steps toward becoming successful in sales outline a process beginning with preparation, understanding your client, and knowing the true value and purpose of your product. Durni’s approach to sales is more about building a relationship with new and existing clients than just moving a product. And building relationships means building trust, learning to listen, and finding the right questions to unlock the real reasons customers use the products they do. These probing questions and the resulting dialogue are what create the opportunity for and openness to your sales pitch. Durni presents a long-game philosophy that anticipates the evolution of both the client’s needs and the products available, as well as a sales relationship that will endure. Durni shares insightful stories of his 50 years in medical equipment sales to illustrate his twelve steps to advancing a sale and retaining a customer. From active listening to reading body language and finally to debriefing and following-up on initial sales meetings, the Durni Dozen offers tips on every aspect of the sales call with a focus on getting it right, being efficient, and valuing the client’s time and expertise. Even if you think you know how to sell, the Durni Dozen offers a strategy and inspiration to keep learning and perfecting your craft.
Our lives are spent watching the clock. We go to sleep by it. Wake up to it. Rely on it. Race it.It's easy to forget that we're only given so much.We ignore it because we're convinced we'll always have more.I am proof that we aren't promised anything.The clock owes us nothing.I know this because not only was Time my name, I wasn't given enough of it.Sure I had challenges but I vowed to make the most of it, of my young life.My limitations wouldn't hold me back.Time was on my side.Then I was told otherwise.Now the clock was working against me.I would face this disease alone.Then he walked in and changed everything.He gave me a reason to fight.He helped me prepare.Like others before me, when time slowed I wasn't ready.I begged for more.But the clock, it stopped for no one.On the day my world went black, I refused to take him with me.Only he didn't listen.I was a doctor.A bringer of bad news.I read the chart.She was fucked.My hands, they were tied.I was a doctor who could not heal what was beyond that door.I had no hope to offer her.But I wanted this over with.The sooner the better.I walked in, looked up and saw color.Not one.All of them.They surrounded her.She was a patient.You did not cross that line.I would not cross that line.I should have kept my eyes closed.Life was easier when you didn't see.But they were open now.They saw her.They saw everything.Suddenly invisible lines ceased to matter.For me, Time mattered.How far would you go to make sure the one you loved had enough of it?Would you challenge the clock?Help them prepare?Could you watch them suffer?Could you accept a life without them in it?Or, would you follow them into the darkness?I did. This is our story.
Roth and Trauma: The Problem of History in the Later Works (1995-2010) moves beyond a critical reception of Philip Roth's recent fiction that has focused primarily on an interest in post WWII America. By contrast, Aimee Pozorski argues that these novels grapple more comprehensively with US history in their fascination with America's "traumatic beginnings" and the legacy of the American Revolution. Drawing on close readings and trauma theory, Roth and Trauma reveals the problem of history in Roth's later works to be the unexpected and repeated appearance of historical trauma that links the still-unfinished American dream with the nightmarish quality of our recent history.
Why does a director choose a particular script? What must they do in order to keep actors fresh and truthful through take after take of a single scene? How do you stage a shootout—involving more than one hundred extras and three colliding taxis—in the heart of New York’s diamond district? What does it take to keep the studio honchos happy? From the first rehearsal to the final screening, Making Movies is a master’s take, delivered with clarity, candor, and a wealth of anecdote. For in this book, Sidney Lumet, one of our most consistently acclaimed directors, gives us both a professional memoir and a definitive guide to the art, craft, and business of the motion picture. Drawing on forty years of experience on movies that range from Long Day’s Journey into Night to Network and The Verdict—and with such stars as Katharine Hepburn, Paul Newman, Marlon Brando, and Al Pacino—Lumet explains how painstaking labor and inspired split-second decisions can result in two hours of screen magic.
An insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives—and businesses—it’s understandable to feel like you’re drowning in data. There’s a dashboard or chart for just about everything, but data alone can’t help you understand and empathize with your customers. No amount of it will take you inside their heads, help you see the world through their eyes, or let you experience what it’s really like to be your customer. Only human insight from real people can do that. User Tested gives both individual contributors and executives an approachable, pragmatic playbook for stepping beyond standard business metrics and infusing real human insight into every business decision, design, and experience. In this book, you’ll: Learn how businesses became obsessed with data—but disconnected from their customers—and why that’s not sustainable Get the basics about how to capture human insight through user testing, including how to find the right people, ask the right questions, and make sense of and act on all the insights you uncover Dive into a detailed playbook that shares real-world examples of how you can collect and scale human insight across the teams in your organization—from marketing to product, and beyond Learn how to evangelize the power of human insight throughout your organization, so every department can create a culture of customer empathy and share a firsthand understanding of customer needs Find out how companies like Microsoft, AAA Club Alliance, HelloFresh, and Notre Dame’s IDEA Center solidly connect with and elicit meaningful feedback from customers in friendlier, faster, and more direct ways Perfect for any industry, User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences was co-authored by the chief insights officer and the CEO of UserTesting—a SaaS company fundamentally changing the way both B2B and consumer brands find out what real people think and feel. The book reflects the authors’ commitment to helping you position the customer squarely in the center of your business model by weaving their true voices throughout your company’s decision making.
Easily keep track of the work you've put into your homestead or small farm - or figure out the work you need to put into it - with the help of this convenient planner. Having a hard time keeping the maintenance schedules straight for your machinery? How about your water records and soil-test data? Your crop or livestock records? Ideal for homesteaders and small farmers working anything from 2 to 40 acres, The HomesteadPlanner & Logbook provides one place to record and organize all the information that you should have readily available. Specially developed logbook pages cover several categories, including: -Safety -Outbuildings -Electrical Service -Water and Septic -Fencing -Crops -Livestock -Machinery -Woodlots -and more! Why not just use a blank notebook? Because this volume, in addition to including journal templates developed specifically for each of the topics covered, also includes practical advice for every aspect of your homestead. Plus, two large pockets provide places to store receipts, warranties, and other documents, so you won't have to scramble the next time you need them!
Navy Medicine in Vietnam begins and ends with a humanitarian operation-the first, in 1954, after the French were defeated, when refugees fled to South Vietnam to escape from the communist regime in the North; and the second, in 1975, after the fall of Saigon and the final stage of America's exit that entailed a massive helicopter evacuation of American staff and selected Vietnamese and their families from South Vietnam. In both cases the Navy provided medical support to avert the spread of disease and tend to basic medical needs. Between those dates, 1954 and 1975, Navy medical personnel responded to the buildup and intensifying combat operations by taking a multipronged approach in treating casualties. Helicopter medical evacuations, triaging, and a system of moving casualties from short-term to long-term care meant higher rates of survival and targeted care. Poignant recollections of the medical personnel serving in Vietnam, recorded by author Jan Herman, historian of the Navy Medical Department, are a reminder of the great sacrifices these men and women made for their country and their patients.
Pearl Harbor will long stand out in mens minds as an example of the results of basic unpreparedness of a peace loving nation, of highly efficient treacherous surprise attack and of the resulting unification of America into a single tidal wave of purpose to victory. Therefore, all will be interested in this unique narrative by Admiral Wallin. The Navy has long needed a succinct account of the salvage operations at Pearl Harbor that miraculously resurrected what appeared to be a forever shattered fleet. Admiral Wallin agreed to undertake the job. He was exactly the right man for it _ in talent, in perception, and in experience. He had served intimately with Admiral Nimitz and with Admiral Halsey in the South Pacific, has commanded three different Navy Yards, and was a highly successful Chief of the Bureau of Ships. On 7 December 1941 the then Captain Wallin was serving at Pearl Harbor. He witnessed the events of that shattering and unifying "Day of Infamy." His mind began to race at high speeds at once on the problems and means of getting the broken fleet back into service for its giant task. Unless the United States regained control of the sea, even greater disaster loomed. Without victory at sea, tyranny soon would surely rule all Asia and Europe. In a matter of time it would surely rule the Americas. Captain Wallin salvaged most of the broken Pearl Harbor fleet that went on to figure prominently in the United States Navys victory. So the account he masterfully tells covers what he masterfully accomplished. The United States owes him an unpayable debt for this high service among many others in his long career.