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A comprehensive guide to successfully marketing your dental practice by one of the UK's foremost dental sales and marketing experts."David is a champion of innovation and marketing. His ideas and approaches should be studied if you want to stand out from the crowd...We have found his service to be exceptional! Highly recommended." Barbara Naisby, Director, Black Isle Direct, Black Isle Dental Studio"David is a skilled communicator who has a sound understanding of the business of dentistry." Alun Rees, Principal, The Professional Coach "I attended several of David's training courses on sales and I can say that he revolutionised my view and attitude to sales. He managed to educate me on a complex and big subject in ways that were instantly understood, and his effective and focused approach to his work shone through and was an inspiration to me." Sandra Kanfer Clarke attended Sales Training with David in 2003As we all know, dentistry is not just a vocation - it is also a business. Like any commercial enterprise, it has products, services and customers. Naturally, there are a number different business models that exist within the field of UK dentistry. Some businesses choose to negotiate a co-funding relationship between the actual customer and the local Health Service or an insurance provider. Others enjoy a more direct relationship with their customers.This book aims to provide dentists, practice owners and practice managers responsible for growing the business profitably, with a series of targeted strategies and methods for building a more direct and productive relationship with their customers - one that benefits both the consumer and the dental practice itself. As I am a sales expert and not a dentist, it is very possible that I may have got some of the clinical details wrong. However, don't let that put you off seeing the value of the ideas and strategies that I put forward in this book. Where appropriate, just insert the correct clinical detail and move on with adapting and implementing the proposed marketing plans within your particular clinical context.
Renowned dentist, practice owner, and business coach, Dr. Jarrett L. Manning aka Dr. Jarrett reveals her secrets of the trade in The Dentalpreneur Plan: 18 Steps Every Dentist Should Take Before Opening a Dental Practice. Pulling from her thriving career both as a dentist and dentalpreneur, Dr. Jarrett gives aspiring practice owners and go-getters a start-to-finish blueprint of how to build a profitable and trustworthy business. These pages dole out pro tip after pro tip whether it is about marketing, loan approvals, fee schedules, or customer service, staff selection, and chair-side manner, all in quick, accessible, and straightforward bits that will stick with you as you make your move toward practice ownership. As Dr. Jarrett openly notes, she's made the mistakes for you and gathered her tried-and-trues. All you have to do is be eager to learn, ready to work, and prepare yourself for a new, successful, and fulfilling step in your career as a dentalpreneur!
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An immensely readable book showing Baby Boomers how to maximize invested time, procedures, and cost at the dental office and how to choose the right dentist for their needs.
Learn how to use your dental practice to achieve the retirement of your dreams.