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As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.
Specifically written to assist in the quick retrieval of commercial, industrial, manufacturing, communicative, automotive, and agricultural research, this reference conveniently assembles the most recent print and electronic research tools, compact discs, and online databases for swift collection and organization of information in the business, marketing, and financial communities.
A wide range of special librarians from banking, finance, and government provide descriptive accounts of their respective collections in this comprehensive volume. They provide an introduction to some of the major library and archival resources available to bankers, financiers, and investors, as well as offer access to the historian and scholar doing research in some aspect of business. The collections represented include the Federal Reserve System, the Joint Bank-Fund Library of the International Monetary Fund and the World Bank, Standard & Poor’s, the Wells Fargo Corporation, the Lippincott Library of the Wharton School, and more.