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Based on talks presented in the spring of 1967 at a series of seminars offered by the Washington Journalism Center and the American University, Washington, D.C.
NEW YORK TIMES BESTSELLER • An insider account of activists, politicians, educators, and everyday citizens working to change minds, bridge divisions, and fight for democracy—from disinformation fighters to a leader of Black Lives Matter to Bernie Sanders and Alexandria Ocasio-Cortez and more—by the best-selling author of Winners Take All and award-winning former New York Times columnist “Anand Giridharadas shows the way we get real progressive change in America—by refusing to write others off, building more welcoming movements, and rededicating ourselves to the work of changing minds.” —Robert B. Reich, best-selling author of The System The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Americans increasingly write one another off instead of seeking to win one another over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the skeptical. And leaders who seek to forge coalitions are labeled sellouts. In The Persuaders, Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a leader of Black Lives Matter; a trailblazer in the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of color; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; an ex-cult member turned QAnon deprogrammer; and, hovering menacingly offstage, Russian operatives clandestinely stoking Americans’ fatalism about one another. As the book’s subjects grapple with how to call out threats and injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.
Public diplomacy is the art of cultivating public opinion to achieve foreign policy objectives. A vital tool in contemporary statecraft, public diplomacy is also one of the most poorly understood elements of a nation’s “soft power.” The United States and Public Diplomacy adds historical perspective to the ongoing global conversation about public diplomacy and its proper role in foreign affairs. It highlights the fact that the United States has not only been an important sponsor of public diplomacy, it also has been a frequent target of public diplomacy initiatives sponsored by others. Many of the essays in this collection look beyond Washington to explore the ways in which foreign states, non-governmental organizations, and private citizens have used public diplomacy to influence the government and people of the United States.
In The School of Sun Tzu, author David G. Jones offers a voyage of discovery into the world of competition and conflict. His book presents fresh thought on how issue management without conflict can be applied in today’s complex world. The School of Sun Tzu carefully examines how the empire of China came into being, the leadership of its first emperor, and the role played by his learned academies - which gave us the Tao Te Ching and the Ping-fa by Sun Tzu (incorrectly translated as "Art of War"). The concepts, values and practices that helped found China defined the greatness of the first empire. History knows of, but has not articulated the revisionist conspiracy of the second empire that worked so hard to discredit all the good that the first had achieved, while leaving it essentially intact. Fusing history, politics, philosophy, and motivational theory, Jones challenges not only conventional wisdom regarding Sun Tzu and Lao Tzu, but even some generally accepted aspects of Chinese history. It offers enlightening insights into a methodology as valid today for relationship management as it was centuries ago.
Why does America consistently receive such low ratings in opinion polls around the world? The answer, as Pilon explains, lies not just in America's overtly forceful actions but in the construction and presentation of its self-image. Scholars and policymakers alike will find Why America Is Such a Hard Sell both a penetrating analysis of America's current efforts in public diplomacy and a prescription for delivering a more appealing self-portrait to the world.
This book explores how Vietnam's leadership conceptualises and conducts public diplomacy (PD) and offers a comparative analysis with regional powers. Drawing on social constructivism as its theoretical framework it investigates the rationale behind an authoritarian regime's implementation of public diplomacy to contribute to a better understanding of the broader framework of foreign-domestic policy. This theoretical and practical exploration of Vietnam's PD in cases of cultural diplomacy, South China Sea diplomacy and online activism situates it in the general academic and theoretical discussion on soft power. Key variables to the conceptualisation and conduct of Vietnam's PD, namely national interest, national identity and changing information technologies, especially the Internet and social media, are also thoroughly investigated. With crosscutting themes ranging from politics and international relations to communication studies, it will appeal to students and scholars of identity politics, populism and nationalism.
New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.
Politician, peacemaker, persuader: John Hume was a titan of Irish history – a tireless architect of the Good Friday Agreement who received the Nobel Peace Prize for his part in ending decades of conflict in Northern Ireland. But who was the real John Hume? What motivated the former history teacher to reach beyond political lines? What sustained him during the bloodiest years of violence? How did he impel the IRA to end its long-running campaign? How did he convince presidents and prime ministers to take risks and back his vision for Northern Ireland? How should he be remembered? In John Hume: The Persuader, Stephen Walker draws on over 100 interviews with family members, colleagues and critics across the political spectrum, as well as never-before-published interviews with Hume himself, to present a probing, balanced and immensely readable portrait of one of the most significant political figures in Northern Ireland and the world. 'The definitive biography of John Hume.' Freya McClements, Northern Editor, Irish Times 'This superb biography does full justice to a towering figure.' David McCullagh, RTÉ Broadcaster and Author 'A riveting portrait of a man who changed Ireland.' Gary Murphy, Professor of Politics (DCU) and Author 'Scrupulously fair, deeply researched and insightful.' Sam McBride, Northern Ireland Editor, Belfast Telegraph