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This book will look at digital popular cultures in the post-millennial Indian context and trace patterns of consumption and forms of agency that it engenders thus offering an interpretative analysis of digital content on different platforms. The book consists of three sections. The first section centres around novel practices such as transnational consumption of digital popular content. The second section deals with influencer marketing and the ways in which mediated personalities get transformed. The third section includes textual analysis of OTT and other digital content in order to understand its effects on refashioning social identities such as class caste and gender.
Transforming India into a digital state has been an objective of successive governments in India. However, the digital, by its very nature, is a capricious, multi-dimensional entity. Its operationalization across multiple sectors in India has highlighted the fact that the digital compact with publics in India is a two-edged sword. On the one hand, devices such as mobile phones have enabled access and efficiencies, and on the other, they have increased the scope for surveillance capitalism and the expansion of governmentality. The digital is at the same time a resource, commodity, and process that is absolutely fundamental to most if not all productive forces across multiple sectors. As a part of the Media Dynamics in South Asia series, this volume explores the making of digital India and specifically deals with the contradictions of an imperfect democracy, internal compulsions, and external pressures that continue to play crucial roles in the shaping of the same. Mindful of the key roles played by political economy and context and based on conversations with theory and practice, it makes a case for critical understanding of the digital embrace in India.
With the rise of low-cost smartphones and cheap data plans, millions of Indians are now discovering the internet for the first time, and the implications are as vast as the country itself.
Digital media histories are part of a global network, and South Asia is a key nexus in shaping the trajectory of digital media in the twenty-first century. Digital platforms like Facebook, WhatsApp, and others are deeply embedded in the daily lives of millions of people around the world, shaping how people engage with others as kin, as citizens, and as consumers. Moving away from Anglo-American and strictly national frameworks, the essays in this book explore the intersections of local, national, regional, and global forces that shape contemporary digital culture(s) in regions like South Asia: the rise of digital and mobile media technologies, the ongoing transformation of established media industries, and emergent forms of digital media practice and use that are reconfiguring sociocultural, political, and economic terrains across the Indian subcontinent. From massive state-driven digital identity projects and YouTube censorship to Tinder and dating culture, from Twitter and primetime television to Facebook and political rumors, Global Digital Cultures focuses on enduring concerns of representation, identity, and power while grappling with algorithmic curation and data-driven processes of production, circulation, and consumption.
Digital India and The Poor examines how the poor are evoked in contemporary Indian political discourse. It studies the ways in which the disadvantaged are accounted for in the increasingly digitised political economy, commercial and public policy, media, and academic research. This book: Interrogates the category of the poor in India and how they have come to be classified in economic and policy documents over the past few decades Explores the influential digital education technology 'experiments' conducted in Indian slums from the late 1990s, now popularly known as the 'hole-in-the-wall experiments' Discusses financial inclusion initiatives, predominantly as they converged between 2014 and 2017, such as the Jan Dhan Yojana, the Aadhaar Project, and the banknote demonetisation Presents an in-depth study of the bearing of technology on domestic employment in India The book will be of great interest to scholars and researchers of South Asian studies, politics, political science and sociology, technology studies, linguistics, and development studies.
This book explores the emergence of digital humanities in the Indian context. It looks at how online and digital resources have transformed classroom and research practices. It examines some fundamental questions: What is digital humanities? Who is a digital humanist? What is its place in the Indian context? The chapters in the volume: • study the varied practices and pedagogies involved in incorporating the ‘digital’ into traditional classrooms; • showcase how researchers across disciplinary lines are expanding their scope of research, by adding a ‘digital’ component to update their curriculum to contemporary times; • highlight how this has also created opportunities for researchers to push the boundaries of their pedagogy and encouraged students to create ‘live projects’ with the aid of digital platforms; and • track changes in the language of research, documentation, archiving and reproduction as new conversations are opening up across Indian languages. A major intervention in the social sciences and humanities, this book will be of great interest to scholars and researchers of media studies, especially new and digital media, education, South Asian studies and cultural studies.
The work argues that new media, social networking sites (SNS), both web and mobile, and related technologies do not exist in isolation, rather they are critically embedded within other social spaces. This book will be of great interest to scholars and researchers of gender studies, especially men's and masculinity studies, queer and LGBT studies, media and cultural studies, particularly new media and digital culture, sexuality and identity, politics, sociology & social anthropology, and South Asian studies.
Image-Making-India explores the evolving meaning of images in a digital landscape from the vantage point of contemporary India. Building upon long-term ethnographic research among image-makers in Delhi, Mumbai and other Indian cities, the author interrogates the dialogue between visual culture, technology and changing notions of political participation. The book explores selected artistic experiences in documentary and fiction film, photography, contemporary art and digital curation that have in common a desire to engage with images as tools for social intervention. These experiences reveal images’ capacity not only to narrate and represent but also to perform, do and affect. Particular attention is devoted to the 'digital', a critical landscape that offers an opportunity to re-examine the significance of images and visual culture in a rapidly changing India. This volume will be of particular interest to scholars of visual and digital anthropology and cultures as well as South Asian studies.
Combines development theory with practice through a case study of the West African community of Tostan
At the start of the twenty-first century challenges to the global hegemony of U.S. culture are more apparent than ever. Two of the contenders vying for the hearts, minds, bandwidths, and pocketbooks of the world’s consumers of culture (principally, popular culture) are India and South Korea. “Bollywood” and “Hallyu” are increasingly competing with “Hollywood”—either replacing it or filling a void in places where it never held sway. This critical multidisciplinary anthology places the mediascapes of India (the site of Bollywood), South Korea (fountainhead of Hallyu, aka the Korean Wave), and the United States (the site of Hollywood) in comparative dialogue to explore the transnational flows of technology, capital, and labor. It asks what sorts of political and economic shifts have occurred to make India and South Korea important alternative nodes of techno-cultural production, consumption, and contestation. By adopting comparative perspectives and mobile methodologies and linking popular culture to the industries that produce it as well as the industries it supports, Pop Empires connects films, music, television serials, stardom, and fandom to nation-building, diasporic identity formation, and transnational capital and labor. Additionally, via the juxtaposition of Bollywood and Hallyu, as not only synecdoches of national affiliation but also discursive case studies, the contributors examine how popular culture intersects with race, gender, and empire in relation to the global movement of peoples, goods, and ideas.