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In the 1950s, public relations practitioners tried to garner respectability for their fledgling profession, and one international figure helped in that endeavor. President Dwight D. Eisenhower embraced public relations as a necessary component of American democracy, advancing the profession at a key moment in its history. But he did more than believe in public relations—he practiced it. Eisenhower changed how America campaigns by leveraging television and Madison Avenue advertising. Once in the Oval Office, he maximized the potential of a new medium as the first U.S. president to seek training for television and to broadcast news conferences on television. Additionally, Eisenhower managed the news through his press office, molding the role of the modern presidential press secretary. The first president to adopt a policy of full disclosure on health issues, Eisenhower survived (politically as well as medically) three serious illnesses while in office. The Eisenhower Administration was the most forthcoming on the president’s health at the time, even though it did not always live up to its own policy. In short, Eisenhower deserves credit as this nation’s most innovative public relations president, because he revolutionized America’s political communication process, forever changing the president’s relationship with the Fourth Estate, Madison Avenue, public relations, and ultimately, the American people.
The French withdrawal from Vietnam in 1954 was the product of global pressures and triggered significant global consequences. By treating the war as an international issue, this book places Indochina at the center of the Cold War in the mid-1950s. Arguing that the Indochina War cannot be understood as a topic of Franco-US relations, but ought to be treated as international history, this volume brings in Vietnamese and other global agents, including New Zealand, Australia, and especially Britain, as well as China and the Soviet Union. Importantly, the book also argues that the successful French withdrawal from Vietnam – a political defeat for the Eisenhower administration – helped to avert outright warfare between the major powers, although with very mixed results for the inhabitants of Vietnam who faced partition and further bloodshed. The End of the First Indochina Warexplores the complexities of intra-alliance competition over global strategy – especially between the United States and British Commonwealth – arguing that these rivalries are as important to understanding the Cold War as east-west confrontation. This is the first truly global interpretation of the French defeat in 1954, based on the author’s research in five western countries and the latest scholarship from historians of Vietnam, China, and Russia. Readers will find much that is new both in terms of archival revelations and original interpretations.
This new edition of Michael H. Hunt's classic reinterpretation of American diplomatic history includes a preface that reflects on the personal experience and intellectual agenda behind the writing of the book, surveys the broad impact of the book's argument, and addresses the challenges to the thesis since the book's original publication. In the wake of 9/11 this interpretation is more pertinent than ever. Praise for the previous edition:"Clearly written and historically sound. . . . A subtle critique and analysis."—Gaddis Smith, Foreign Affairs "A lean, plain-spoken treatment of a grand subject. . . . A bold piece of criticism and advocacy. . . . The right focus of the argument may insure its survival as one of the basic postwar critiques of U.S. policy."—John W. Dower, Bulletin of the Atomic Scientists "A work of intellectual vigor and daring, impressive in its scholarship and imaginative in its use of material."—Ronald Steel, Reviews in American History "A masterpiece of historical compression."—Wilson Quarterly “A penetrating and provocative study. . . . A pleasure both to read and to contemplate."—John Martz, Journal of Politics
Contains primary source material.
Entries in this dictionary focus on the people, organizations, events, and ideas that have been significant in the slightly more than two centuries of political communication in this country. The intent is to highlight those events and ideas that still have significance today—thus from the signing of the Declaration of Independence to the threshold of the 21st century. The history of political communication and how that history has repeated itself is examined in this volume. Entries arranged from A to Z, deal with freedom of the press and the major threats to freedom of the press; successful and unsuccessful political campaigns, and the changes that have occurred in political communication as well as the tradition that has emerged in the slightly more than two centuries we have been engaged in it. By offering the reader insight into the evolution of political communication as an academic field, this reference will be useful to students and scholars in the disciplines of political science, political communication, mass communication, U.S. history, and related fields, as well as academic and selected public libraries.
Eisenhower is the president who established America as a superpower. He had already launched his reputation as the leading US military figure in the Second World War and then as supreme commander of the land forces of the newly created NATO. This book looks at how Eisenhower held power in the political field, and to what extent his political career was a success. This text is ideal for undergraduate courses in 20th Century American History and American Studies.