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This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.
Environmental contamination of heavy metals is a major problem, threatening sustainable agricultural production and health of millions of people. The extensive distribution of heavy metals in soil and water makes it necessary to employ environment-friendly low-cost and sustainable approaches for the remediation of contaminated sites. Phytoremediation has been considered a viable approach to meet these demands; however, it must provide some economic gains too. The use of economically important medicinal and aromatic plants is helpful in restoration of metal-contaminated sites and also may provide economic gains to the farmers. The book brings about a critical overview of the prospects of utilizing medicinal and aromatic plants in phytoremediation, including their utility, economic benefits and human safety issues. The book will be a timely addition to the field and would act as landmark. This book is of interest to teachers, researchers, doctoral and graduate students working in the area of environmental pollution and cleanup technologies. The students working in the field of metal(loid) stress and crop biofortification will also find this to be a useful read. The content of the book is presented in simple language and represented through beautiful and scientifically informative figures and tables.
This book explores the relationship between climate change–induced migration and conflict in Bangladesh – one of the most ecologically fragile countries in the world. It explores why people migrate from their original place of land and how the migration of people with a different background to an ethnically distinctive region due to environmental changes can become a source of conflict and violence between the host peoples and migrants. The volume focuses on the Chittagong Hill Tracts (CHT), which has experienced long-standing ethnopolitical conflict due to the settlement and migration of the Bengali people from the plain land of Bangladesh. This settlement and migration were mainly caused climatic events such as floods, cyclones, sealevel rise, and disasters. It traces the history of the ethnic conflict in the region and presents key findings from the field, as well as the dynamics of everyday politics in the region. This volume also highlights how internally climate-displaced people generate violence and civil strife in the major urban cities through their settlements in slums. The volume will be of great interest to scholars and researchers of environmental studies, human geography, migration and diaspora studies, public policy, social anthropology, and South Asian studies.
There has been a worldwide increase in the demand for medicinal plants that aid the immune system, and considerable progress has been made in plant-based drug development. Herbs, Shrubs and Trees of Potential Medicinal Benefits examines how plants are used in the development of drugs preventing and treating cancer, hepatitis, asthma, influenza, HIV, and other diseases by manipulating a variety of bioactive molecules found in these plant parts. The book analyses how plants may strengthen human immunity, improve mood and brain function, enhance blood and oxygen circulation, boost the healing processes, and maintain blood pressure. Though many herbs, shrubs and trees have been identified for developing healthcare products, many of them require further exploration for potential usage. This volume in the Exploring Medicinal Plants series, presents information on herbs, shrubs and trees discussing traditional knowledge, chemical derivatives, and potential benefits of these items. Features: Identifies and highlights some medicinal herbs, shrubs and or trees around the world, presenting overall potential benefits to human health. Explores important medicinal plants for their bioactive constituents and phytochemicals. Discusses medicinal herbs, shrubs, and or trees for their uses in herbal drug preparation. Written by an international panel of plant scientists, this book is an essential resource to students, pharmacists, and chemists. It provides valuable information on fundamental chemical principles, modes of action, and product formulation of bioactive natural products derived from plants for medical applications.