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The fashion world is almost totally corrupt. Editors are given sweeteners; PRs pick up the tab for trips abroad, coverage in magazines is awarded in direct proportion to the amount of advertising placed. Shops are often set up to lose tax liabilities and certain fashion houses are suspected of being a front for laundering Mafia money.
LEARN HOW TO DESIGN ELEARNING THAT DELIVERS RESULTS (AND DOESN'T SUCK)! When you're tasked with creating your very first eLearning course, it can be hard (and downright scary) trying to figure out where to begin. You likely have a million questions running through your head. How do you plan your project and set it up for success? How do you collect learning content from your subject matter experts? Why do you need an eLearning storyboard, and how do you write one? How do you develop a prototype of your eLearning course? And, what the heck is a prototype anyway? When and where should you include interactivity? When should you let your SMEs review your course? And what's a "SME" again? And what do you do when they don't give you feedback? Trying to get answers to all of these questions can quickly leave you saying to yourself, "I don't think I'm cut out for this eLearning thing!" But, here's some good news: you're not alone! The truth is, most eLearning designers entered fell, stumbled, and dropped into the world of eLearning entirely by accident. This is where the second edition of The eLearning Designer's Handbook can help! In this book, Tim Slade will show you that the eLearning development process doesn't have to be as complicated as it might seem. If you're new to eLearning, Tim will walk you through the complete eLearning design and development process, providing you practical tips and advice, based on his own experience working as an eLearning designer for over a decade. With the second edition of The eLearning Designer's Handbook, you'll discover how to... Plan your eLearning project by conducting a kickoff meeting with your stakeholders. Conduct a needs analysis and recommend a training solution. Draft an eLearning project plan and development timeline. Define the learning objectives and create a blended training solution. Collect and organize your learning content into a design document. Create a course outline and draft a storyboard of your eLearning course. Create a prototype and develop your course with an eLearning authoring tool. Incorporate interactivity into your eLearning course. Reduce cognitive load and increase learning retention. Deliver and measure the effectiveness of your eLearning course. Conduct a retrospective at the end of your project. So, what's new in the second edition? With the second edition of The eLearning Designer's Handbook, Tim Slade went back to the drawing board to rewrite and redesign every single page of the book. Not only does the second edition include a boatload of new content on instructional design best practices, but it also includes even more practical content geared towards new eLearning designers. With the second edition of The eLearning Designer's Handbook, you'll get... 3X more content Full-color print Real-world examples More tools and templates
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
A practical guide to avoiding the most common scams, from a fraud-fighting expert U.S. consumers lose billions of dollars each year to scam artists—and the next victim could be you. While anyone can be targeted, many victims are older. In AARP's Outsmarting the Scam Artists, renowned fraud-fighter Doug Shadel offers practical advice for consumers who want to protect their money as well as the financial assets of their parents and families. Despite the rise of scams, many people are embarrassed to admit they've been victimized. The author helps break the cycle of shame by including accounts from the people who've been scammed as well as tips from a surprising source: convicted con artists who reveal how they've defrauded people like you. Get practical tips to combat all kinds of scams, from simple lottery tickets to non-existent oil and gas deals and religious ponzi schemes Learn how to protect yourself by securing your mailbox and fraud-proofing your trash Get inside the head of sophisticated scam artists to discover how you can become the type of individual they avoid Scammers are everywhere. But with Outsmarting the Scam Artists in hand, you can protect yourself and your money.
The Canadian edition of The Little Black Book of Scams is a compact and easy to use reference guide filled with information Canadians can use to protect themselves against a variety of common scams. It debunks common myths about scams, provides contact information for reporting a scam to the correct authority, and offers a step-by-step guide for scam victims to reduce their losses and avoid becoming repeat victims. Consumers and businesses can consult The Little Black Book of Scams to avoid falling victim to social media and mobile phone scams, fake charities and lotteries, dating and romance scams, and many other schemes used to defraud Canadians of their money and personal information.
Despite the proliferation of video games in the twenty-first century, the theory of game design is largely underdeveloped, leaving designers on their own to understand what games really are. Helping you produce better games, Game Design Theory: A New Philosophy for Understanding Games presents a bold new path for analyzing and designing games.
In the tradition of Gayle Forman and John Green comes this extraordinary YA debut about a blind teen girl navigating life and love in high school. Parker Grant doesn't need 20/20 vision to see right through you. That's why she created the Rules: Don't treat her any differently just because she's blind, and never take advantage. There will be no second chances. Just ask Scott Kilpatrick, the boy who broke her heart. When Scott suddenly reappears in her life after being gone for years, Parker knows there's only one way to react—shun him so hard it hurts. She has enough on her mind already, like trying out for the track team (that's right, her eyes don't work but her legs still do), doling out tough-love advice to her painfully naive classmates, and giving herself gold stars for every day she hasn't cried since her dad's death three months ago. But avoiding her past quickly proves impossible, and the more Parker learns about what really happened—both with Scott, and her dad—the more she starts to question if things are always as they seem. Maybe, just maybe, some Rules are meant to be broken. Debut author Eric Lindstrom's Not If I See You First combines a fiercely engaging voice with true heart.
The system design interview is considered to be the most complex and most difficult technical job interview by many. Those questions are intimidating, but don't worry. It's just that nobody has taken the time to prepare you systematically. We take the time. We go slow. We draw lots of diagrams and use lots of examples. You'll learn step-by-step, one question at a time.Don't miss out.What's inside?- An insider's take on what interviewers really look for and why.- A 4-step framework for solving any system design interview question.- 16 real system design interview questions with detailed solutions.- 188 diagrams to visually explain how different systems work.
Design a succulent garden of your own, with inspiration, advice, and instructional step-by-step projects for container gardens, small-space gardens, mixed gardens, and more. You can't help but be mesmerized by the eye-catching geometric forms and jewel-toned colors of succulents. But how do you grow these beauties in your own garden? One of the only books dedicated to succulent garden design, Striking Succulent Gardens is a stylish, modern gardening book for beginners and enthusiasts alike. Known for his colorful approach and bold use of varied textures and shapes, garden designer Gabriel Frank offers practical ideas, simple concepts, stunning full-color photography, step-by-step instructions for a dozen different gardens, plant recommendations, basic succulent care, and an inspired approach to creating living art in your own garden. For those in colder climates, there is a list of cold-hardy succulents and advice for bringing container gardens indoors for the winter, making succulent gardens achievable no matter where you live. Tough, water-wise, wildly popular, and nearly indestructible, succulents will transform your outdoor space, providing gardens of every size with minimal maintenance and maximum impact.
"Four years after having published my book with Trafford, a subsidiary of AuthorHouse, I was still getting phone calls from their high-powered phone salespeople, known as marketing consultants, to persuade me to buy their expensive marketing gimmicks. I must admit that I had given in far too often in the past, and they were quite sure they could continue to milk my bank account. Almost immediately buyer's remorse set in with a vengeance. How could I do this! I know this is a scam, why am I so stupid? I'm supposed to be a reasonably intelligent woman! Nothing they've ever done on my behalf has had the slightest impact on book sales. Super expensive services with nothing to show for them. How could I have let them talk me into kicking Lucy's football again? Again! Am I the only fool? Have others had the same experiences with these people? I decided to look a bit more extensively into what I came to realize was the AuthorHouse Scam, and have written this book to share my experiences and findings with other authors and potential authors."