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The premier source of promotion marketing strategies, analysis, & techniques, DARTNELL'S SALES PROMOTION HANDBOOK, 8TH EDITION is designed to help sales & marketing professionals create & execute winning sales promotions. Thirty-seven chapters each written by working specialists & leading educators provide up-to-date information on the latest trends & methods including sales promotion analysis utilizing scanner data, sales promotion law, licensing & tie-ins, event marketing, database marketing, & more.
First ed.published in 1950 under title:The slaes promotion handbook.
Planning; Techniques; Strategies; Issues.
Most vols. include Proceedings of the Special Libraries Association.