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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
This master class in writing children’s and young adult novels will teach you everything you need to know to write and publish a great book. The best children’s and young adult novels take readers on wonderful outward adventures and stirring inward journeys. In The Magic Words, editor Cheryl B. Klein guides writers on an enjoyable and practical-minded voyage of their own, from developing a saleable premise for a novel to finding a dream agent. She delves deep into the major elements of fiction—intention, character, plot, and voice—while addressing important topics like diversity, world-building, and the differences between middle-grade and YA novels. In addition, the book’s exercises, questions, and straightforward rules of thumb help writers apply these insights to their own creative works. With its generous tone and useful tools for story analysis and revision, The Magic Words is an essential handbook for writers of children’s and young adult fiction.
The New York Times bestseller now in paperback. One of the preeminent linguists of our time examines the realms of language that are considered shocking and taboo in order to understand what imbues curse words with such power--and why we love them so much. Profanity has always been a deliciously vibrant part of our lexicon, an integral part of being human. In fact, our ability to curse comes from a different part of the brain than other parts of speech--the urgency with which we say "f&*k!" is instead related to the instinct that tells us to flee from danger. Language evolves with time, and so does what we consider profane or unspeakable. Nine Nasty Words is a rollicking examination of profanity, explored from every angle: historical, sociological, political, linguistic. In a particularly coarse moment, when the public discourse is shaped in part by once-shocking words, nothing could be timelier.
Jerry Siegel and Joe Shuster, two high school misfits in Depression-era Cleveland, were more like Clark Kent--meek, mild, and myopic--than his secret identity, Superman. Both boys escaped into the worlds of science fiction and pulp magazine adventure tales. Jerry wrote his own original stories and Joe illustrated them. In 1934, the summer they graduated from high school, they created a superhero who was everything they were not. It was four more years before they convinced a publisher to take a chance on their Man of Steel in a new format--the comic book. The author includes a provocative afterword about the long struggle Jerry and Joe had with DC Comics when the boys realized they had made a mistake in selling all rights to Superman for a mere $130.
An all-new mystery from the bestselling author of Chasing Vermeer and The Calder Game!A boy in a small town who has a different way of seeing.A curious girl who doesn't belong.A mysterious notebook.A missing father.A fire.A stranger.A death.These are some of the things you'll find within The Danger Box, the new mystery from bestselling author Blue Balliett.Open with care.
New York Times bestselling author Jennifer A. Nielsen transports readers to a corner of history with this inspiring story of a girl who discovers the strength of her people united in resisting oppression. Danger is never far from Audra's family farm in Lithuania. She always avoids the occupying Russian Cossack soldiers, who insist that everyone must become Russian -- they have banned Lithuanian books, religion, culture, and even the language. But Audra knows her parents are involved in something secret and perilous.In June 1893, when Cossacks arrive abruptly at their door, Audra's parents insist that she flee, taking with her an important package and instructions for where to deliver it. But escape means abandoning her parents to a terrible fate.As Audra embarks on a journey to deliver the mysterious package, she faces unimaginable risks, and soon she becomes caught up in a growing resistance movement. Can joining the underground network of book smugglers give Audra a chance to rescue her parents?
Maurice O'Connor Drury was among Wittgenstein's first students after his return to Cambridge in 1929. The subsequent course of Drury's life and thought was to be enormously influenced by his teacher, from his decision to become a doctor to his later work in psychiatry. The Selected Writings of Maurice O'Connor Drury brings together the best of his lectures, conversations, and letters on philosophy, religion and medicine. Central to the collection is the Danger of Words, the 1973 text described by Ray Monk as 'the most truly Wittgensteinian book published by any of Wittgenstein's students'. Through notes on conversations with Wittgenstein, letters to a student of philosophy and correspondence of almost 30 years with Rush Rhees, Drury gives shape to what he had learned from Wittgenstein. Whether discussing methods of philosophy, Simone Weil or the power of hypnosis, he makes fascinating excursions into the bearing of Wittgenstein's thought on philosophy and the practice of medicine and psychiatry. With an introduction presenting a new biography of Drury, analysing the relationship between him and Wittgenstein, The Selected Writings of Maurice O'Connor Drury features previously unpublished archival sources. Beautifully written and carefully selected, each piece reveals the impact of Wittgenstein's teachings, shedding light on the friendship and thinking of one of the most important philosophers of the 20th century.