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Jack Goody's new book takes as its theme the symbolic and transactional uses of flowers in secular life and religious ritual from ancient Egypt to modern times. He links the use of flowers to the rise of advanced systems of agriculture, the growth of social stratification, and the spread of luxury goods, looking at the history of aesthetic horticulture in Europe and Asia. Other themes which emerge are the role of written texts in building up a culture of flowers; the importance of trade and communications in disseminating and transforming attitudes to flowers; the rejection on puritanical grounds of flowers and their artistic representation, and the multiplicity of meanings which flowers possess. Written from a broad temporal and geographical perspective, this original and wide-ranging book will appeal not only to anthropologists and social historians but also to anyone interested in flowers and their symbolic function across the centuries.
An analysis of the symbolic and transactional uses of flowers in secular life and religious ritual from ancient Egypt to modern times.
Jack Goody's new book takes as its theme the symbolic and transactional uses of flowers in secular life and religious ritual from ancient Egypt to modern times. He links the use of flowers to the rise of advanced systems of agriculture, the growth of social stratification, and the spread of luxury goods, looking at the history of aesthetic horticulture in Europe and Asia. Other themes which emerge are the role of written texts in building up a culture of flowers; the importance of trade and communications in disseminating and transforming attitudes to flowers; the rejection on puritanical grounds of flowers and their artistic representation, and the multiplicity of meanings which flowers possess. Written from a broad temporal and geographical perspective, this original and wide-ranging book will appeal not only to anthropologists and social historians but also to anyone interested in flowers and their symbolic function across the centuries.
Billions of fresh-cut flowers are flown into the United States every year, allowing Americans to choose from a broad array of blooms regardless of the season. Favored Flowers is a lively investigation of the worldwide production and distribution of fresh-cut flowers and their consumption in the New York metropolitan area. In an ethnography filled with roses, orchids, and gerberas, flower auctions, new hybrids, and new logistical systems, Catherine Ziegler unravels the economic and cultural strands of the global flower market. She provides an historical overview of the development of the cut flower industry in New York from the late nineteenth century to 1970, and on to its ultimate transformation from a domestic to a global industry. As she points out, cut flowers serve no utilitarian purpose; rather, they signal consumers’ social and cultural decisions about expressing love, mourning, status, and identity. Ziegler shows how consumer behavior and choices have changed over time and how they are shaped by the media, by the types of available flowers, and by flower retailing. Ziegler interviewed more than 250 people as she followed flowers along the full length of the commodity chain, from cuttings in Europe and Latin America to vases in and around New York. She examines the daily experiences of flower growers in the Netherlands and Ecuador, two leading exporters of flowers to the United States. Primary focus, though, is on others in the commodity chain: exporters, importers, wholesalers, and retailers. She follows their activities as they respond to changing competition, supply, and consumer behavior in a market characterized by risk, volatility, and imperfect knowledge. By tracing changes in the wholesale and retail systems, she shows the recent development of two complementary commodity chains in New York and the United States generally. One leads to a high-end luxury market served by specialty florists and designers, and the other to a lower-priced mass market served by chain groceries, corner delis, and retail superstores.
An exploration of the roles flowers play in the production of our foods, spices, medicines, and perfumes reveals their origins, myriad shapes, colors, textures and scents, bizarre sex lives, and how humans-- and the natural world-- relate and depend upon them.
Cultivated Power explores the collection, cultivation, and display of flowers in early modern France at the historical moment when flowering plants, many of which were becoming known in Europe for the first time, piqued the curiosity of European gardeners and botanists, merchants and ministers, dukes and kings. Elizabeth Hyde reveals how flowers became uniquely capable of revealing the curiosity, reason, and taste of those elite men who engaged in their cultivation. The cultural and increasingly political value of such qualities was not lost on royal panegyrists, who seized upon the new meanings of flowers in celebrating the glory of Louis XIV. Using previously unexplored archival sources, Hyde recovers the extent of floral plantations in the gardens of Versailles and the sophisticated system of nurseries created to fulfill the demands of the king's gardeners. She further examines how the successful cultivation of those flowers made it possible for Louis XIV to demonstrate that his reign was a golden era surpassing even that of antiquity. Cultivated Power expands our knowledge of flowers in European history beyond the Dutch tulip mania, and restores our understanding of the importance of flowers in the French classical garden. The book also develops a fuller perspective on the roles of gender, rank, and material goods in the age of the baroque. Using flowers to analyze the movement of culture in early modern society, Cultivated Power ultimately highlights the influence of curious florists on the taste of the king, and the extension of the cultural into the realm of the political.
The recognition of Flower Worlds is one of the most significant breakthroughs in the study of Indigenous spirituality in the Americas.Flower Worldsis the first volume to bring together a diverse range of scholars to create an interdisciplinary understanding of floral realms that extend at least 2,500 years in the past.
The author traces the phenomenon of ascribing sentimental meaning to floral imagery from its beginnings in Napoleonic France through its later transformations in England and America. At the heart of the book is a depiction of what the three most important flower books from each of the countries divulge about the period and the respective cultures. Seaton shows that the language of flowers was not a single and universally understood correlation of flowers to meanings that men and women used to communicate in matters of love and romance. The language differs from book to book, country to country. To place the language of flowers in social and literary perspective, the author examines the nineteenth-century uses of flowers in everyday life and in ceremonies and rituals and provides a brief history of floral symbolism. She also discusses the sentimental flower book, a genre especially intended for female readers. Two especially valuable features of the book are its table of correlations of flowers and their meanings from different sourcebooks and its complete bibliography of language of flower titles. This book will appeal not only to scholars in Victorian studies and women's studies but also to art historians, book collectors, museum curators, historians of horticulture, and anyone interested in nineteenth-century popular culture.
- Flower Shower explores the integral role that flowers play in our world--as cultural signifiers; as motifs in Indian art, architecture, sculpture, literature and textiles. - Discussing a range of topics from botany to aesthetics and history to poetry, the author takes you through an immersive journey. - Deeply insightful and featuring a vast compendium of images, this book transports you on a journey which is part memory, part research, part aesthetics and part lived experience. Flowers occupy a special role in Indian culture, history, myth and tradition. From the most elevated space of the sacred to adornment in everyday life, there is a flower for every season, every reason and a special one for the numerous gods and goddesses of Indian religion. Flowers--as offerings during ritual worship to intricate carvings on temple walls, embedded in modern paintings by contemporary artists to colourful carpets for welcoming gods and guests, from fragrant garlands that adorn Indian brides and grooms to aromatic essential oils and perfumes, used as a play of seduction in the Kamasutra--they refresh our spirits and elevate our souls. Flower Shower explores this integral role that flowers play in our world. Discussing a range of topics from botany to aesthetics and history to poetry, the author takes you through an immersive journey, laden with the beauty and perfumes of the exotic, nutritional and decorative role of flowers within Indian tradition and aesthetics. Deeply insightful and featuring a vast compendium of images, this book traverses the range and depth of Indian culture and transports you on a journey which is part memory, part research, part aesthetics and part lived experience. Come! Immerse yourself in a Flower Shower.
“A flower is not a flower alone; a thousand thoughts invest it.” Daffodils signal new beginnings, daisies innocence. Lilacs mean the first emotions of love, periwinkles tender recollection. Early Victorians used flowers as a way to express their feelings—love or grief, jealousy or devotion. Now, modern-day romantics are enjoying a resurgence of this bygone custom, and this book will share the historical, literary, and cultural significance of flowers with a whole new generation. With lavish illustrations, a dual dictionary of flora and meanings, and suggestions for creating expressive arrangements, this keepsake is the perfect compendium for everyone who has ever given or received a bouquet.