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This book fills a significant gap in the critical conversation on race in media by extending interrogations of racial colorblindness in American television to the industrial practices that shape what we see on screen. Specifically, it frames the practice of colorblind casting as a potent lens for examining the interdependence of 21st century post-racial politics and popular culture. Applying a ‘production as culture’ approach to a series of casting case studies from American primetime dramatic television, including ABC’s Grey’s Anatomy and The CW’s The Vampire Diaries, Kristen Warner complicates our understanding of the cultural processes that inform casting and expounds the aesthetic and pragmatic industrial viewpoints that perpetuate limiting or downright exclusionary hiring norms. She also examines the material effects of actors of color who knowingly participate in this system and justify their limited roles as a consequence of employment, and finally speculates on what alternatives, if any, are available to correct these practices. Warner’s insights are a valuable addition to scholarship in media industry studies, critical race theory, ethnic studies, and audience reception, and will also appeal to those with a general interest in race in popular culture.
This book fills a significant gap in the critical conversation on race in media by extending interrogations of racial colorblindness in American television to the industrial practices that shape what we see on screen. Specifically, it frames the practice of colorblind casting as a potent lens for examining the interdependence of 21st century post-racial politics and popular culture. Applying a ‘production as culture’ approach to a series of casting case studies from American primetime dramatic television, including ABC’s Grey’s Anatomy and The CW’s The Vampire Diaries, Kristen Warner complicates our understanding of the cultural processes that inform casting and expounds the aesthetic and pragmatic industrial viewpoints that perpetuate limiting or downright exclusionary hiring norms. She also examines the material effects of actors of color who knowingly participate in this system and justify their limited roles as a consequence of employment, and finally speculates on what alternatives, if any, are available to correct these practices. Warner’s insights are a valuable addition to scholarship in media industry studies, critical race theory, ethnic studies, and audience reception, and will also appeal to those with a general interest in race in popular culture.
Colorblind TV : Primetime Politics of Race in Television Casting posits that in our current racially colorblind society, oftentimes actors of color are cast to prove that multiculturalism is important. However, the characters often have little cultural specificity and are only different in terms of skin tone. While this type of sameness on the surface may appear to offer a sense of racial parity, it actually encourages the opposite. Colorblindness works to make race immutable and objective, which inevitably disallows difference and instead outputs "whiteness" as the normative standard. Through a series of interviews with casting directors and actors guild diversity representatives as well as an ethnographic account of an actual casting audition, the dissertation argues that for the media industry, colorblindness is both a way of avoiding the messiness of race and of denying actors of color the ability to be culturally specific. This denial occurs because ultimately the desire to work supersedes the desire to reject role universality. As a case study, I examine the hit ABC primetime show Grey's Anatomy (2005- ) as a way of illustrating how the blindcasting process became a part of public discourse that the television industry both praised and disowned.
The election of President Barack Obama signaled for many the realization of a post-racial America, a nation in which racism was no longer a defining social, cultural, and political issue. While many Americans espouse a colorblind racial ideology and publicly endorse the broad goals of integration and equal treatment without regard to race, in actuality this attitude serves to reify and legitimize racism and protects racial privileges by denying and minimizing the effects of systematic and institutionalized racism. Ina The Colorblind Screen, the contributors examine televisionOCOs role as the major discursive medium in the articulation and contestation of racialized identities in the United States. While the dominant mode of televisual racialization has shifted to a colorblind ideology that foregrounds racial differences in order to celebrate multicultural assimilation, the volume investigates how this practice denies the significant social, economic, and political realities and inequalities that continue to define race relations today. Focusing on such iconic figures as President Obama, LeBron James, and Oprah Winfrey, many chapters examine the ways in which race is read by television audiences and fans. Other essays focus on how visual constructions of race in dramas likea 24, a Sleeper Cell, anda The Wanted acontinue to conflate Arab and Muslim identities in post-9/11 television. The volume offers an important intervention in the study of the televisual representation of race, engaging with multiple aspects of the mythologies developing around notions of a post-racial America and the duplicitous discursive rationale offered by the ideology of colorblindness."
What do Euphoria, Normal People, Atlanta, Ramy, Vida, I May Destroy You, Stranger Things, and Lovecraft Country have in common? In the 2016-2020 time period they were created, these TV shows exemplified one (or more) of four noteworthy trends: authenticity, diversity, sexual candor, and retrospection. This is the first book to examine live action, fictional television shows produced within a five-year period through the lens of the trends that they epitomize. For each show, the following is discussed: the significance of the platform and the format; the intentions of the creators and showrunners; pertinent background information; similar shows and precedents; the storytelling approach; the cinematic form; and finally, how the show is emblematic of that particular trend. Since trends have the possibility of becoming part of the mainstream, they are important to identify as they emerge, especially for viewers who have a keen interest in narrative television shows.
Introduction: independents change the channel -- Developing open tv: innovation for the open network, 1995-2005 -- Open tv production: revaluing creative labor -- Open tv representation: reforming cultural politics -- Open tv distribution: struggling for an independent market -- Scaling open tv: the challenges of big data television -- Epilogue: open tv and the future of the networked era
Ryan Murphy is a self-described "gay boy from Indiana," who has grown up to forge a media empire. With an extraordinary list of credits and successful television shows, movies, and documentaries to his name, Murphy can now boast one of the broadest and most successful careers in Hollywood. Serving as writer, producer, and director, his creative output includes limited-run dramas (such as Feud, Ratched, and Halston), procedural dramas (such as 9-1-1 and 9-1-1 Lonestar), anthology series (such as American Crime Story, American Horror Story, and American Horror Stories), sit-coms (such as The New Normal) and long-running serial narratives (such as Glee, Nip/Tuck, and Pose). Each of these is infused in different ways with a distinctive form of queer energy and erotics, animating their narratives with both campy excess and poignant longing and giving new meaning to the American story. This collection takes up Murphy as auteur and showrunner, considering the gendered and sexual politics of Murphy’s wide body of work. Using an intersectional framework throughout, an impressive list of well-known and emerging scholars engages with Murphy’s diverse output, while also making the case for Murphy’s version of a queer sensibility, a revised notion of queer time, cultural memory, and the contributions his own production company makes to a politics of LGBTQ+ representation and evolving gender identities. This book is suitable for students of Gender and Media, LGBTQ+ Studies, Media Studies, and Communication Studies.
This two-volume encyclopedia explores representations of people of color in American television. It includes overview essays on early, classic, and contemporary television and the challenges for, developments related to, and participation of minorities on and behind the screen. Covering five decades, this encyclopedia highlights how race has shaped television and how television has shaped society. Offering critical analysis of moments and themes throughout television history, Race in American Television shines a spotlight on key artists of color, prominent shows, and the debates that have defined television since the civil rights movement. This book also examines the ways in which television has been a site for both reproduction of stereotypes and resistance to them, providing a basis for discussion about racial issues in the United States. This set provides a significant resource for students and fans of television alike, not only educating but also empowering readers with the necessary tools to consume and watch the small screen and explore its impact on the evolution of racial and ethnic stereotypes in U.S. culture and beyond. Understanding the history of American television contributes to deeper knowledge and potentially helps us to better apprehend the plethora of diverse shows and programs on Netflix, Hulu, YouTube, and other platforms today.
We immerse ourselves daily in expressions of popular culture—YouTube videos, hip hop music, movies, adverts, greeting cards, videogames, and comics, to name just a few possibilities—and far too often we pay only scant critical attention to them. The essays in this collection redress this situation by probing a wide range of topics within the field of popular culture studies. Written in engaging and jargon-free prose, contributions critically examine various offerings in film, television, social media, music, literature, sports, and related areas. Moreover, they often pay special attention to the ways in which these pop culture artefacts intersect with issues of race, ethnicity, gender, sexual orientation, age, and ability. Providing a rich mixture of broad perspectives and intriguing case studies, the essays form a compelling mosaic of findings and viewpoints on popular culture. Exploring everything from toxic masculinity in twenty-first century television programmes to gendered greeting cards and adult colouring books, this provocative volume is essential reading for anyone interested in that fabricated and all-pervasive environment we call popular culture.
Winner of the 2023 SCMS Media Industries Scholarly Interest Group Outstanding Book Award sponsored by the Center for Entertainment & Media Industries On March 15, 2011, Donald Trump changed television forever. The Comedy Central Roast of Trump was the first major live broadcast to place a hashtag in the corner of the screen to encourage real-time reactions on Twitter, generating more than 25,000 tweets and making the broadcast the most-watched Roast in Comedy Central history. The #trumproast initiative personified the media and tech industries’ utopian vision for a multi-screen and communal live TV experience. In Social TV: Multi-Screen Content and Ephemeral Culture, author Cory Barker reveals how the US television industry promised—but failed to deliver—a social media revolution in the 2010s to combat the imminent threat of on-demand streaming video. Barker examines the rise and fall of Social TV across press coverage, corporate documents, and an array of digital ephemera. He demonstrates that, despite the talk of disruption, the movement merely aimed to exploit social media to reinforce the value of live TV in the modern attention economy. Case studies from broadcast networks to tech start-ups uncover a persistent focus on community that aimed to monetize consumer behavior in a transitionary industry period. To trace these unfulfilled promises and flopped ideas, Barker draws upon a unique mix of personal Social TV experiences and curated archives of material that were intentionally marginalized amid pivots to the next big thing. Yet in placing this now-forgotten material in recent historical context, Social TV shows how the era altered how the industry pursues audiences. Multi-screen campaigns have shifted away from a focus on live TV and toward all-day “content” streams. The legacy of Social TV, then, is the further embedding of media and promotional material onto every screen and into every moment of life.