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Imber draws on psychological research to provide 50 simple and scientificallyproven ways to improve creative thinking ability instantly.
SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship Category In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context. In Your Creative Element is an original work on one of the hottest topics in business written by a creative director who has made it her business to unpick how and why creative ideas are born, develop and survive or die. The author has identified 62 elements that affect creativity and has created a unique 'Periodic Table of Creative Elements'. This simple framework adds logic and science to the concept of creativity and can be explored by anyone to find which creative elements are most important to them and to transform their approach to creativity. Highly practical and packed with case studies and tips from creative experts and organizations including Google, Netflix, Pixar, the NHS, the United Nations and Twitter as well as some of the world's most successful advertising agencies, In Your Creative Element provides inspiration and practical advice for readers who recognize that creativity is essential for business success but who do not know where to begin to unlock their creative potential.
The Creative Formula has helped thousands of artists go from wild inspiration to polished work using a proven-effective three step method. This powerful and easily accessible book will hold your hand through the dark tunnel of your creative path and show you the way out. Holly Shaw, who has mentored hundreds of artists, from composers, to choreographers and directors, shares the fruits of her creative research and examples from her 30 plus years in film, television, and theatre to help you streamline your process and clarify your work so it pops with "you-ness"! You'll get the foundation for making award-winning work over and over again through: A simple, but powerful three-part method to creating that helps you work with your inspiration to pull the best work out of you. Highly effective exercises and ideas for making work, suggested exactly the way that you need them to actually originate ideas, create, edit, organize, and polish your work. Important Compositional Tools like: how to manage a big project, narrow your variables, and how to structure, organize, and edit your work in order to craft show stopping performances. Extra bonus chapters sharing powerful tools and clear examples of how you can begin using the Creative Formula in your own studio, in classrooms, coaching sessions, and even in performances.
“I’m just not that creative” is a common refrain in today’s society. But according to author and creative coach Jacob Nordby, nothing could be further from the truth. Every human being is creative, and having a regular creative practice is a vital key to a happy and fulfilling life. If we don't exercise our creativity regularly, our lives can feel dull, stagnant, and rote. Many people live this way and believe “this is just the way life is,” without realizing that developing a regular creative practice can be the cure to what ails them. Nordby knows this all too well. By the time he reached his midthirties, he was running a successful mortgage company and lived in a big house with fancy cars. But he felt like he was dying inside. Starting and maintaining a creative practice is what saved his life. Now, in this powerful book, he explains how he traded in his stagnant way of life for one full of meaning and purpose, and offers specific steps to help you build your own creative practice. The Creative Cure is a call for a revolution, fostering change where all change must begin: within. This internal change will allow you to express your own creative gifts, cultivate happiness, and experience the unique feeling of fulfillment that only a creative practice can offer. Packed with powerful, transformative exercises, this book is the medicine you need to find and reinvigorate your creative soul.
A practical step-by-step technique for sparking breakthrough creativity in any field. Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject.
Find more success in work and in life than you ever dreamed possible—by pursuing fun. The demands of work and the breakneck pace of technological change wear heavily on all of us, whether we are employees at a large company, solo workers in the gig economy, or entrepreneurs launching a new venture. The “hustle-and-grind” lifestyle that we’ve been told is essential to success actually leads to physical ailments, emotional burnout, and a darkness in the soul. But Joel Comm has found a better way. In The Fun Formula, Comm reveals that the best path to success—in work and in life—is to focus on our passions, curiosity, and the things that bring us great pleasure. Doing this leads not only to more dramatic results in whatever we do, but also to a more fulfilling life. Using entertaining stories and illuminating anecdotes from Comm’s own life and those of others, famous and not, The Fun Formula lays out a plan for making the subtle changes to our thinking and routines that will enable us to design the life we truly desire: one of significance and joy.
Your Periodic Table of Learning Elements Engaging, effective training programs are a mixture of science and art, requiring the right balance of adult learning theory, available technology, intuitive tools, proven practices, creativity, and risk. How does a trainer find the right combination and proportion of these elements? How does a trainer know what’s possible? To answer these questions, Brian Washburn offers a simple yet elegant periodic table of learning elements modeled on the original periodic table of chemical properties. Washburn’s elements—which are organized into solids, liquids, gases, radioactive, and interactive categories similar to their chemical cousins—are metaphors for the tools and strategies of the field of learning design; when they’re combined, and under certain conditions, they have the potential to create amazing learning experiences for participants. They are that impactful. From critical gas-like elements like the air we breathe, present in every training room (think instructional design or visual design), to radioactive elements, powerful and dangerous yet commonly used (think PowerPoint), Washburn guides you through the pitfalls and choices you confront in creating engaging learning experiences. A well-designed training program can be world-changing, he argues, and if you believe in your craft as a learning professional, you can do this too. Whether you’re an experienced learning designer or new to the field, this book inspires with new ideas and ways to organize the design of your learning programs. With stories from Washburn’s professional experience, the book includes a hands-on glossary of definitions and descriptions for more than 50 of his elements.
"This is not just an important but an imperative project: to approach the problem of randomness and success using the state of the art scientific arsenal we have. Barabasi is the person."-Nassim Nicholas Taleb, author of the New York Times bestselling The Black Swan and Distinguished Professor of Risk Engineering at NYU An international bestseller In the bestselling tradition of Malcom Gladwell, James Gleick, and Nate Silver, prominent professor LAszlO BarabAsi gives us a trailblazing book that promises to transform the very foundations of how our success-obsessed society approaches their professional careers, life pursuits and long-term goals. Too often, accomplishment does not equal success. We did the work but didn't get the promotion; we played hard but weren't recognized; we had the idea but didn't get the credit. We convince ourselves that talent combined with a strong work ethic is the key to getting ahead, but also realize that combination often fails to yield results, without any deeper understanding as to why. Recognizing this striking disconnect, the author, along with a team of renowned researchers and some of the most advanced data-crunching systems on the planet, dedicated themselves to one goal: uncovering that ever-elusive link between performance and success. Now, based on years of academic research, The Formula finally unveils the groundbreaking discoveries of their pioneering study, not only highlighting the scientific and mathematic principles that underpin success, but also revolutionizing our understanding of: -Why performance is necessary but not adequate -Why "Experts" are often wrong -How to assemble a creative team primed for success -How to most effectively engage our networks -And much more.
“A brilliant travel guide to the coming world of AI.” —Jeanette Winterson What does it mean to be creative? Can creativity be trained? Is it uniquely human, or could AI be considered creative? Mathematical genius and exuberant polymath Marcus du Sautoy plunges us into the world of artificial intelligence and algorithmic learning in this essential guide to the future of creativity. He considers the role of pattern and imitation in the creative process and sets out to investigate the programs and programmers—from Deep Mind and the Flow Machine to Botnik and WHIM—who are seeking to rival or surpass human innovation in gaming, music, art, and language. A thrilling tour of the landscape of invention, The Creativity Code explores the new face of creativity and the mysteries of the human code. “As machines outsmart us in ever more domains, we can at least comfort ourselves that one area will remain sacrosanct and uncomputable: human creativity. Or can we?...In his fascinating exploration of the nature of creativity, Marcus du Sautoy questions many of those assumptions.” —Financial Times “Fascinating...If all the experiences, hopes, dreams, visions, lusts, loves, and hatreds that shape the human imagination amount to nothing more than a ‘code,’ then sooner or later a machine will crack it. Indeed, du Sautoy assembles an eclectic array of evidence to show how that’s happening even now.” —The Times
Physical fitness is not only one of the most importantkeys to a healthy body; it is the basis of dynamic andcreative intellectual activity. John F. KennedyIt is a well-established fact that we depend on our fitnessand good health to lead a long and productive life. In ourchildhood, we feel invincible, and often think that way. Sohow can we protect our good health as we get older - inorder to maximize our productivity and enjoyment of life?Have any of the following questions ever occurred to you? Is there a secret to losing weight and/or buildingmuscle mass? Is there a secret to maintaining your body size/shape when you get it to where you want it? Is there a health or fitness secret that would helpyou that is not being shared?The answers to these and many other questions lie insidethe pages of this book. The Celebrity Experts who authoredthis book have been through many of the same phases thatyou have gone through - in their quest for answers.These Celebrity Experts share their expertise and knowledgeof mindset, nutrition and fitness to assist you in yourquest for better health and an improved body. These menand women have been guiding and training others likeyourself to attain the level you aspire to - to be the best thatyou can be - to use a familiar term.This book is called The FIT Formula for a reason. Here is anopportunity to finally come to terms with your long-term goal.In the immortal words of an unknown author - we must ...COMMIT TO BE FIT!