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This book describes the irrational life of Soviet producers, the monstrous deprivation of Soviet consumers, and the ideological origins of the Soviet economy that have resulted in a system unable to bear the weight of being a superpower. The authors spell out the challenges that Gorbachev and his successors face. The penultimate chapter deals with the privatization of the Soviet economy. In the last chapter they document the failure of Western experts and pundits to create a true picture of the Soviet system.
Following Ronald Reagan's statement to the Soviet press that living standards in the USSR were a third of that in the USA, this book was written to examine the CIA study upon which his statement was based. The author also analyzes the Soviet economy and reveals how Soviets really live.
This study looks at the tiny but growing volume of consumer advertising even in countries such as the Soviet Union, which had detailed central planning, and substantially more in the recently decentralised Hungarian economy and pre-invasion Czechoslovakia. And of course, outside the Soviet orbit there was the relatively market-oriented and Westernised Yugoslav economy. This suggested that there were after all some interesting questions to answer: Why did an administrative economy like the Soviet one have any domestic consumer advertising at all, and why was it, apparently, growing? What did evidence from Hungary and Yugoslavia suggest about the scale and functions of advertising in more decentralised socialist economies? This title was first published in 1974.
This book provides much prime material on how the Soviets really live: what they eat, drink and wear; how cramped are their apartments and with what facilities; how many books they read; how any TV sets, roads and cinemas they have; why shopping is so difficult; and so on. The Soviet economy, the author contends, is much smaller than is commonly thought. In December 1987 Ronald Reagan told the Soviet readers of Izvestia that their living standards was only a third of that in the USA. This estimate was based on a special CIA study. The author of this book reviewed the study, discovered numerous mistakes, disagreed sharply with the methodology, considered mounds of additional facts and figures, and concluded that the CIA was wrong.
The inside story of the political collpase of the Soviet Union is far better understood than the course of economic and social disintegration. In order to capture the story, the editors compiled a list of questions which they addressed to former top Soviet officials and economic and other policy advisors (both Soviet and foreign) who were privy not only to data on the functioning of the Soviet economy but also to the internal policy debate during the 1980s. This volume assembles the Informants' analyses of key issues and the turning points, and weaves them into a compelling history of systemic collapse. Among the topics investigated are: economic policies in the 1980s; the standard of living: the reliability of Soviet statistics; Gosplan's projections for the economy to the year 2000; was the arms race starving the civilian economy? the role of ideology in supporting the functioning of an economic system; the party's participating in economic management; the influence of foreign advisors; the struggle over a transition program; the functioning and collapse of the supply system, the CMEA, and the foreign trade system.
After decades of turmoil and trauma, the Brezhnev era brought stability and an unprecedented rise in living standards to the Soviet Union, enabling ordinary people to enjoy modern consumer goods on an entirely new scale. This book analyses the politics and economics of the state’s efforts to improve living standards, and shows how mass consumption was often used as an instrument of legitimacy, ideology and modernization. However, the resulting consumer revolution brought its own problems for the socialist regime. Rising well-being and the resulting ethos of consumption altered citizens’ relationship with the state and had profound consequences for the communist project. The book uses a wealth of sources to explore the challenge that consumer modernity was posing to Soviet ‘mature socialism’ between the mid-1960s and the early 1980s. It combines analysis of economic policy and public debates on consumerism with the stories of ordinary people and their attitudes to fashion, Western goods and the home. The book contests the notion that Soviet consumers were merely passive, abused, eternally queuing victims and that the Brezhnev era was a period of ‘stagnation’, arguing instead that personal consumption provided the incentive and the space for individuals to connect and interact with society and the regime even before perestroika. This book offers a lively account of Soviet society and everyday life during a period which is rapidly becoming a new frontier of historical research.
Leading scholars in the field analyse the Soviet economy sector by sector to make available, in textbook form, the results of the latest research on Soviet industrialisation.