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154 is a full-service agency with a heavy focus on construction company clients reimagining digital marketing, strategy, and design to propel brands forward. We have helped numerous clients with their digital marketing and business strategy to help increase incoming leads and expand their digital footprint. At 154 Agency, we know the importance of having a strong online presence. Our company was born out of the construction industry, with our first clients directly involved in the industry. We are not the typical marketing agency. If we are not making you money and providing you with a return on your investment (ROI) significantly greater than your investment with us then we are not doing our job. We take your ROI extremely seriously and everything we do for you is built around that point. Our team spends countless hours studying the construction industry for the latest and greatest trends. This book contains the foundation of our playbook for any new client we take on. We know how foreign some of this may be to you. Your core competency is running your projects successfully.
Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.
This book is rich with simple to advanced strategies from an awarded digital-agency owner, with practical examples of campaigns from start-ups to Fortune 500 companies. Client list includes the likes of Armani, Bayer, Huawei, Burj Al Arab Jumeirah, Etisalat, Ferrari, to name a few. More than 15,000 marketers trained live in 4 continents using precisely the same methods described in this book and endorsed by more than 50 top executives. The only book that can show you the way to become a CDO (Chief Digital Officer) in 3 months or less. Prof.Christian Farioli is a world-class Digital Marketing Institute lecturer and has spoken at more than 130 international conferences, including at GOOGLE, NASA and WEF. He holds 11 marketing certifications, 12 awards and is considered a reference point for digital marketing training globally. He has been in the industry since its early stages where he launched the first B2B Google Campaign in 2003 for Oracle. Since then he has been running a highly awarded Digital Agency of the Future which launched digital campaigns for a wide variety of industries including telco, banks, hospitality, real estate, health care, pharma and bluechip clients. Prof.Christian is the creator of the WALT$ System, the first future-proof digital strategy until 2030, a system as refined as him being "Made in Italy".
Revised edition of Start your own construction and contracting business, 2013.
This breakthrough book is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services, and retail, along with detailed examples of construction marketing implementation.
Most HVAC and plumbing contractors feel ripped off when they think about how much money they've spent on advertising--and how little they have to show for it. In this book, you'll learn how stop wasting money on marketing that doesn't work, get your phone ringing off the hook, beat your competitors online, and use the internet to make more money!You'll see real-world examples of contractors- just like you- that have been able to grow their business by using the internet. One plumbing company grew his revenue by 8x in less than 2 years by using the principles in this book. Another HVAC contractor used this book to help give back to their community, and gain valuable placement on the local TV networks at the same time. This isn't a 'get rich quick' plan; this is a step-by-step guide to growing your digital presence, and maximize your lead flow.
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
The Complete Guide To Internet Marketing For Plumbing Contractors is your roadmap to successfully marketing your plumbing business online. Through out the pages of this book we provide you with proven Step-By-Step processes for dominating the search engines for your plumbing keywords in your market, getting listed on the Google Map and leveraging Social Media sites like Facebook, Twitter and YouTube to get more repeat and referral business. The PlumberSEO team has worked with plumbing contractors across the United States in some of the most competitive markets and over the years has developed proven systems for getting those clients to the TOP of the search engines. In this book PlumberSEO (http: //www.plumberseo.net) has condensed it's knowledge and expertise into an applicable guide that shares: . SEO Strategy - How to Dominate The Search Engines in your market . Map Optimization Formula - How to get listed on the Google Map when someone searches "your city + plumber" . Proprietary Review Acquisition Methodology- for getting more reviews to your online profiles . Link Building Secrets - The secret sauce to higher ranking on Google, Yahoo & Bing . Social Media Tactics - How to use sites like Facebook, Twitter & YouTube in your plumbing business to get even ore repeat and referral business.
What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to: Integrate a digital marketing plan with traditional marketing outreach efforts Maximize open rates, click-through rates, conversions, and sales Avoid the most common internet marketing mistakes that cause people to fail online Build a large and responsive opt-in email list Master Google AdWords, Facebook Advertising, and other traffic-generating tactics Drive quality leads to your online and offline storefronts Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.