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"Joanne has been one of those real estate professionals one always wants to emulate. Her professionalism and reputation are amazing. She's smart, caring, and knows how to get the job done." -Terri Johnson, CRS Ninja Master Instructor - Broker and Licensee by the California Department of Real Estate "As a real estate professional, Joanne has always found a way to create "WOW" experiences for her clients. Now, as an author, she has the blueprint to make that dream happen for you too!" -Dennis Giannetti, MS Master Ninja Selling Instructor - Go-Giver Certified Speaker - Tony Robbins Certified Coach - Licensed Realtor ___________ Are you ready to take your real estate business from good to great? Through her 20-year real estate career Joanne DeLeon has embraced the idea that with love for her customers her business would grow, and it has. Soon she found herself with a new issue to address. With all the growth came a lot of extra "noise." Joanne found herself answering the same questions time and time again. Inspired while on a vacation, she went about creating a system that allowed her to answer such questions before they were even asked, which allowed her to stay in the spirit of love and grow her real estate career at an incredible rate. The Concierge Mindset is the first book from Joanne DeLeon, a perennial RealTrends Americas Best Real Estate Agent. DeLeon has taken the secrets to her successful communication with clients and tools she uses every day to maximize her business and put them in this easy to read book. In The Concierge Mindset you'll learn: How to Adapt a "Concierge Mindset" In Real Estate Joanne DeLeon's Top 10 Concierge Tools She Uses in Her Business Four Ways to Go Above and Beyond to Wow Your Clients How to Use All of These Resources to Grow Your Business _________ From early readers of The Concierge Mindset: "I've known Joanne DeLeon for the last 15 years and am proud to call her a fellow owner/partner at The Group, Inc. Real Estate. Joanne is always willing to share her creative ideas and business practices with other real estate professionals. In fact, Joanne has contributed to the content we teach in the Ninja Installation. She provides a level of "fabled service" that produces repeat business and an abundance of referrals. Her clients routinely refer to her as a "real pro," and I agree!" -Don Tennessen Master Instructor for Ninja Selling "In an industry where the "secret sauce" of top producing agents is tightly held, this inside look at the granular details of the day-to-day systems, processes, and nuggets of a top-producing, non-team agent is a true gift to the real estate industry. No matter your level of production, this book holds dozens of clear, proven, and easy-to-implement ideas that will increase your income per hour so you can have a life." -Peter Parnegg Former owner and co-CEO of Coldwell Banker Legacy, New Mexico's #1 real estate company since 1998
Trend Following Mindset brings to life the timeless conversations between Tom Basso and Michael Covel originally featured on Michael’s renowned Trend Following podcast. In these profound and enlightening exchanges, Tom shares with Michael his deep wisdom on trading, business, life, and the how and why of his mindset. Tom Basso, dubbed Mr. Serenity by Jack Schwager, is one of the most experienced and knowledgeable trend-following traders in the world today—a trading legend who lives life to the fullest. Tom’s most important trend following research papers are presented together for the first time, delivering a treasure trove of trading insights. Michael also pulls from Tom his perspective on: How to get started in trading; What trend following is, and how and why it works so well; Constructing your trading system; Position sizing and account management; The work-life balance of a trader; The transition from independent trader to professional money manager; and so much more. Trend Following Mindset will teach you the mindset of one of the great trend followers. Most important of all, it will show you how to do as Tom does … and enjoy the ride.
“Jeff and Staney emphasize that small acts of creativity can have huge consequences and that ordinary people can do extraordinary things if they can see the opportunities in front of them.” —Mitch Jacobson, Executive Director, Austin Technology Incubator, UT Blackstone LaunchPad, University of Texas at Austin Nearly all of today's major innovation workshops and programs call on organizations to drive innovation. What they miss is that innovation comes from the personal creativity of individuals. And creativity doesn't require an advanced education or technical skills—all employees can be creative. Often, all they lack is a fitting mindset and the right skills. The Creative Mindset brings how-to advice, tools, and techniques from two master innovators who have taught and worked with over half of all Fortune 500 companies. Jeff and Staney DeGraff introduce six essential creative-thinking skills that can be easily mastered with limited practice and remembered as the acronym CREATE: Concentrate, Replicate, Elaborate, Associate, Translate, and Evaluate. These six skills, sequenced as steps, simplify and summarize the most important research on creative thinking and draw on over thirty years of real-world application in some of the most innovative organizations in the world. It's time to rethink the way we make innovation happen. Individual creativity is an immense untapped resource, and you don't have to be Beethoven to make a big difference. As the spirit of chef Gusteau proclaims in the Pixar classic Ratatouille, “Anyone can cook.”
Unleash your sales potential with The Sales Momentum Mindset. This transformative guide is the key to unlocking sustainable sales force motivation by doing something radical: ignoring motivation. Crafted for sales professionals and managers alike, it offers a fresh perspective on sales performance, designed to ignite production and guide teams towards unprecedented growth. Discover the power that comes from focusing on momentum instead of motivation, understand its impact on sales culture, and learn how to convert it into significant, lasting results. Gain insights into a new language and framework around momentum, presented in a down-to-earth narrative that will resonate with every level of sales experience. Authored by a seasoned sales veteran, the book's authentic stories and enlightening visuals reveal an innovative approach to sales performance management. Find what's achievable when you step away from obsolete motivational approaches, and instead cultivate a Momentum Mindset. No matter what you sell or your level of experience, The Sales Momentum Mindset is set to revolutionize your perception of sales and sales force management. Step into a new era of sales success. This is your manual for momentum-based sales transformation.
You want to do more than just run a concierge business. You want to live the Concierge Life!But first, you need to know the truth about what it takes to create a successful concierge business¿and it may not be what you think. In this book, we¿ll tackle the big issues that concierge businesses face every day, like: ¿ The six false beliefs that will kill your dream-and maybe your business, too!¿ Your #1 job as a concierge. (Hint: it¿s not serving your clients!)¿ How to manage your mindset so little setbacks don¿t become big barriers.¿ How to identify (and market to) your real ideal clients.This is your guide to creating a thriving concierge business and living the dream. Are you ready to start creating your awesome Concierge Life?
This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work. The book’s premise — that the thought processes and patterns ethnographers develop through their practice have strategic value beyond consumer insights — remains the same. Using real-world examples, Hasbrouck demonstrates how a more holistic view of an organization can help it benefit from a deeper understanding of its offerings within dynamic cultural contexts. In doing so, he argues that ethnographic thinking helps organizations increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking; allowing them to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking: From Method to Mindset is essential reading for managers and strategists who want to tap into the full potential that an ethnographic perspective offers, as well as those searching more broadly for new ways to innovate. It will also be of value to students and practitioners of applied ethnography, as well as professionals who would like to optimize the value of ethnographic thinking in their organizations.
The Role of a Concierge: Beyond Booking Reservations extends far beyond the traditional task of booking reservations. Serving as the epitome of personalized service in the hospitality industry, a concierge is a curator of experiences, problem-solving maestro, and cultural ambassador. Beyond securing accommodations, dining reservations, and event tickets, they thrive in understanding and fulfilling guest preferences, handling challenges with finesse, and providing local expertise. Building lasting relationships, embracing technology judiciously, and continuous training define their evolving role. The concierge is not just a service provider but an architect of extraordinary moments, transcending the ordinary to create a hospitality legacy.
This book is the result of a journey that began with my first day of work as a restaurant busboy. On my first day of work, my manager said to me, "Work in this restaurant like you own it!" My manager challenged me to go beyond the basic expectations of my job title and dare to work with pride, passion and professionalism. I quickly understood that despite the leaders' best efforts, at some point the line staff has to step up and work with a sense of ownership. All 20 chapters of this book will provide multiple perspectives on how to be the best service professional you can be. Each chapter ends with a powerful activity that is designed to help reinforce the key learning points. About the AuthorDr. Bryan Williams is a service consultant, trainer, and author. His specialty areas include service excellence, employee engagement, and quality improvement.Learn more about Bryan and B.Williams Enterprise at www.bwenterprise.net .
Praise for Mind Over Matter Why Intellectual capital is tHe Chief Source of Wealth "Ron Baker has written another great book on the thoughts and theories on intellectual capital.As usual, he has an awesome depth of content, knowledge, and thought. A great read." --Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com, and coauthor, The Strategy and Tactics of Pricing and Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table "At a time when the virtues that made America great--individualism, hard work, and free trade--are openly debated by well-meaning politicians, Ron Baker gives us Mind Over Matter. It is a story detailing the triumph of human spirit, imagination, and creativity. Ron tells us what the 'knowledge economy' really means. He gives a prescription for transforming human and intellectual capital into the foundation for sustainable prosperity. Mind Over Matter is a provocative book deserving of a thoughtful read. It is a timeless message to be treasured for generations." --Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc., www.revenueanalytics.com "Ron Baker is an absolute master at challenging the 'physical fallacy,' e.g., the basis on which we assign value to businesses by focusing on tangible rather than intangible assets. This book builds on his previous books and helps the reader understand how critical intellectual capital is to the key to success in the twenty-first century. Ron pulls from the greatest business thinkers and economists,?from Drucker to Karl Sveiby as well as current company success stories to fund his rich gold mine of proof. The biggest benefit of the book is to change the paradigm of those who are the passive keepers of the 'books.' This is a must-read for anybody who wants to flourish in the age of intellectual capital." --Sheila Kessler, PhD, President, Competitive Edge, www.CompetitiveEdge.com "This book helps us understand some of the origins and sources that have led Ron Baker to the many contributions he has made to our understanding of good practice in running professional businesses." --David Maister, author and leading consultant to professional firmswww.davidmaister.com "Reading Ron Baker's book was the only delightful incident that robbed my sleep on the flight to Frankfurt today. It was sheer pleasure--I must have entertained or annoyed fellow passengers with repeated nodding and several exclamations. Baker has a terrific style that captures my mind while he entertains and educates by showing lines of connection between authors, incidents, and theories that I have never seen before. He hardly uses the 'You have to do this and that' approach, which I despise in most business books. I sum it up in two words: outstanding stuff!" --Friedrich Blase, Kerma Partners, www.kermapartners.com "This is a wonderful read for anyone who wants to explore the power of constructive thinking. In Mind Over Matter, Ron examines the power of creative thought over the conventional wisdom that you must make a tangible product for wealth to be created. The opening chapter sets a wonderful stage for the book, which develops the power of the new business equation and the underlying theory of the various types of intellectual capital. This is a must-read book for every business leader." --Peter Byers, Chartered Accountant, Byers & Co. Ltd, New Zealand "Peter Drucker coined the term knowledge worker a half century ago. We are all still only beginning to fully comprehend the implications. In Mind Over Matter, Ron Baker has switched on a beacon for us to follow. If we have the courage to embrace the concepts Ron posits, perhaps it will be less than another half century before we begin to reap the rewards as individuals and as
Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry and marketers of all sectors can learn important lessons from it. Catering for mass consumer travel, from business travel and adventure travel, to specialist and niche interests, the providers of escape have been impacted as much by technology as they have by the changing habits and desires of travellers themselves. The Escape Industry presents an expert view of travel marketing and branding, focusing particularly on how travel has been utterly transformed for both consumers and providers since the beginning of the 21st century. Mark Tungate focuses on some of the travel industry's most famous brands and shares how all marketers can learn from the industry's rich experience of digital transition. Tungate traces the evolution of this fascinating industry, from nineteenth century trailblazers such as Thomas Cook and The Ritz, to today's innovations such as TripAdvisor, Couchsurfing and Airbnb, and explores the branding secrets that have enabled them to survive. A lively read full of incidents, anecdotes, unexpected encounters and a ground-breaking report from the final frontier and space tourism, The Escape Industry is at the cutting edge of this attractive sector, examining some of the biggest names in the industry. It will take travel and tourism students, as well as marketing and branding practitioners, on a journey to the heart of a rapidly changing business.