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Your company is in your customer’s hands. Essential reading that offers business managers a strategic plan to attract new customers and secure the business of existing ones. Readers will learn important ways of achieving customer loyalty, from developing a customer-driven culture and establishing customer trust to incorporating loyalty initiatives and responding to customer complaints. • Loyalty program membership exceeded a rate of 30% between 2000 and 2003 • The top 20% of a company’s customers account for 80% of sales • Top customers spend 50 times more than casual customers • Frequent flier/shopper programs are more popular than ever
A comprehensive guide to running a retail store, with advice on hiring and training, licenses and registrations, working with customers, and learning the retail market.
With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.
Managing cash flow, keeping employees happy and productive, complying with employment laws, and fighting back competition are all problems any manager must face daily. Now there is step-by-step help for everything from how to maximize the success of your products to how to solve the problems that sap a business' productivity. Included are anecdotes from the author about his successes in business, the problems he faced, and how he overcame them.
An objective, comprehensive, and easy-to-read reference to the 50 most significant conflicts around the world. For those who want to learn why there is so much hate in the world, and why much of it seems to be directed at the United States.
• Fascinating, fact-filled writing that delivers hundreds of years in the life of the European continent • Terrific supplementary reading for AP History students
To new managers and leaders, getting the most and the best from employees is often one of the biggest challenges. One of the most popular topics in the business category today, "people management," is often confusing and difficult - with opportunities for missteps along the way. The Complete Idiot's GuideR to Managing People, Third Edition is the solution to a new manager's questions. In the fully updated revised edition, expert author Dr. Arthur Pell helps readers navigate these new seas - and find success! With solid coverage of leadership, team management, delegation, workload management, and reward/discipline systems, The Complete Idiot's GuideR to Managing People, Third Edition offers new and updated coverage on working with employees on goal and career management, downsizing and laying off employees, fully revised sexual harassment and EOE information, interviewing techniques, the critical new employee period, managing through negative times, and retaining good employees.
Offers advice on opening a restaurant, including site selection, marketing, staff management, menu pricing, kitchen organization, and cash overages.
An introduction to Greek and Roman mythology provides explanations of all the gods and their roles, origins of the myths and theories on who wrote them, and the function of myths in society