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Presents strategies for achieving a successful Internet marketing campaign using Google.
The search engine for success. Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money—especially if you’re not a computer expert. Here, readers can get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical hands-on tips, tricks, and planning tools to help readers create and execute a plan that utilizes the Internet to its fullest. * Google‚ is widely recognized as the world’s largest search engine—an easy-to- use free service that usually returns relevant results in a fraction of a second * Author holds an MBA and has started and run several small businesses in addition to being a well-known technology book author * Perfect for the entrepreneur and small business market
Now with a CD-ROM! Newly revised for the ever-changing world of business, this book offers stress-free guidence for anyone who wants to turn a good idea into a good living. This edition also includes a CD-ROM featuring commonly requested forms and documents essential to business start-ups. € Completely revised and updated edition of this top-selling title € CD-ROM included, featuring commonly requested forms and documents € Nearly 1.5 million new businesses are formed in the U.S. each year, most of which are "small businesses" € One in 12 Americans will start his or her own business at some point, according to the Jan./Feb. 03 issue of The Atlantic Monthly
Managing cash flow, keeping employees happy and productive, complying with employment laws, and fighting back competition are all problems any manager must face daily. Now there is step-by-step help for everything from how to maximize the success of your products to how to solve the problems that sap a business' productivity. Included are anecdotes from the author about his successes in business, the problems he faced, and how he overcame them.
The founder of the Vermont Teddy Bear Company offers insider tips on raising captital, marketing, making deals, hiring employees, and creating quality products
PAULSON/CIG STARTING YOUR OWN 5TH
Starting and running a bar is a fantasy occupation for many people- You are your own boss, and depending on your vision for the bar, your clientele are largely your own choice. Whether your dream bar is a comfortable neighborhood pub or a nightclub teaming with entertainment, this is a step-by-step guide to realizing your dream business. In The Complete Idiot's Guide to Starting and Running a Bar, readers will find- How to focus your vision for your bar. How to build a business plan. What you need to know about mixology and serving food. How to deal with vendors and employees. Everything you need to know about advertising and marketing for your bar.
If your find yourself daydreaming about your own business and not just your next promotion, this book will help you shape your ideas as you begin your enrepreneurial journey.
A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management. Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.
This resource shows how to set up, run, and grow a home-based business and features explanations of laws affecting home-based businesses, tax rules, how to turn a great idea into a great home-based business, and how to market the business.