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Expert tech authors cover all new features and functionality. Reveals Facebook's full potential and users' options to communicate, connect, and have fun.
The Complete Idiot's Guide® to Social Media Marketing, Second Edition, covers cutting-edge techniques for small and large businesses alike. Ask the Author Q: How has social media marketing changed business and personal lives? A: The playing field has been leveled for business. No longer do you need a 6 or 7 figure budget to reach people around the country or globe for that matter. Personally, many lives have been affected. Many people more connected, businesses have grown because of the connections, TV and singing careers have been launched, money has been raised for charity, books have been marketed and purchased, and so on. Q: What has been the most challenging part of utilizing social media? A: I think the learning curve. With all of these sites . . . they come with no directions and no LIVE phone number. Q: What has worked the best and worst thus far? A: Facebook because of it’s broad reach really has worked for me, but many would argue that YouTube works the best; particularly since it is the search engine of choice with the 11–34 age group. Q: How can a person searching for a job use social media marketing? A: So many ways. . . . They need to be on LinkedIn with a professional looking profile, photo, and contact information. They could also utilize video to begin sharing their expertise. Candidates need to stand out in a crowd of millions so if they say . . . sent in a video introducing themselves and a video follow up email . . . that would wow them! Q: What is the newest thing since Twitter? A: I believe companies and individuals are starting to utilize audio for creating their own iTunes channel, and also location-based social media like FourSquare. I personally, am not sold on location based services as of yet from a safety point of view, but for retailers it can be a good thing. I believe video is going to explode in popularity in 2011 for the 35+ market as well. They just need to get comfortable being on camera!
Facebook is by far the most popular social networking site, but it is not as user-friendly as the service would like people to think. It leaves many users scratching their heads over even the most fundamental features, such as the difference between their Wall and their News Feed. And Facebook's help system is woefully inadequate. The Complete Idiot's Guide® to Facebook, Third Edition, gets readers registered and touring Facebook in the very first chapter and never lets up as it reveals the features that have made Facebook so amazingly popular. Users discover how to: - Flesh out and protect the all new personal profile - Track down long lost friends, family members, and classmates - Communicate via status updates, email, and chat - Share photos and video - Make the best use of the new Timeline feature - Take advantage of Facebook's new location-based functionality - Schedule real world get-togethers and send out invitations - Share common interests in groups - Play games - Understand Facebook's dizzying array of privacy options that dictate who sees one's content - Buy and sell stuff in the Facebook Marketplace, and more. Readers also learn how to tap the power of Facebook for more than simply personal use-such as personal branding; marketing a business, product, service, or non profit; or promoting a worthy cause.
UPDATED FOR 2020. LEARN TO MASTER FACEBOOK ADVERTISING. - Reach 2.3 billion potential customers instantly on Facebook, Instagram & Messenger. - Easy step-by-step instructions for creating Facebook ads. - Discover insider tips and tricks to improve your ROI. Brian Meert is the CEO of AdvertiseMint, the leading advertising agency specializing in Facebook advertising. This book brings a fast paced and simple learning approach to digital marketers looking to learn more about social advertising. Whether you're new to Facebook ads or an expert at digital marketing and and paid social, you'll discover how to select the correct objective, target your perfect audience and create ads that make a connection with your audience. The Complete Guide to Facebook Advertising covers such topics as: - How to set up your Business Manager, Facebook and Instagram accounts. - How to create your ad campaigns on Ads Manager- How to create different ad formats such as Instant Experience and Dynamic Product Ads- How to create marketing funnels, the hight target audience and successful ad creatives. - How to read Facebook reports and choose the right bidding type. REAL BOOK REVIEWS"This is the book to get, folks. Not only does it dive deep into how Facebook advertising works, it also breaks down all the targeting and analytics in very easy-to-follow format. There's so much useful information that is easy to understand." - Duc, California"It's simple enough even for the most social media challenged to start with and detailed enough for an expert to learn from. Whatever your level of experience, this book will absolutely have what you need." - Sergio, Florida"This book is invaluable to anyone who wants to start Facebook advertising at any level. It can bring someone who's never run a Facebook ad to pro status. I found this book incredibly enlightening." - Mackenzie, New York"This complete guide to Facebook advertising is just that - absolutely complete. It walks novices like myself through every step so clearly. Even experienced people will find information they didn't know." - Mary, California
- Covers Facebook's new application that enables consumers to obtain recommendations for professional services. - Both a user and strategy guide - Author is a well-respected computer book expert and writer
A fifty percent revision of a popular Complete Idiot's Guide that now, more than ever, offers readers a thorough, creative writing class in a book, with Dr. Laurie Rozakis as their teacher. The book is refocused to more of an academic approach. Readers can begin to unlock their creativity from the first page, with fabulous exercises that help them explore their talents and experiment with different genres and forms of writing, including: • •Short stories •Narrative nonfiction •Memoirs •Magazine articles •Poetry •Drama •Blogging and freewriting
NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated! Five new chapters: planning/metrics, customer service, and much more New and revamped case studies New guest contributions from world-class experts, such as Charlene Li New, instantly actionable “To Do” lists after every chapter New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use “To Do” lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches—and how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking. Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns—making this the one indispensable social networking guide for every organization!
As the largest online social meeting place, Facebook enables millions of users to easily connect and stay in touch with friends and family all over the world. Everything you need to know about Facebook is here, in one handy place.
The Complete Idiot's Guide® to Weight Training Illustrated, Fourth Edition, is for both novice and intermediate gym workouts. Multiple exercises are explained with step-by-step instructions using well over 300 illustrations in this large-trim, easy-to-read training guide. Every muscle group is worked and every piece of equipment one is likely to find in gyms is fully explained and illustrated.
In the world of diets, low-carb dieting is still very popular. Reformed from its early no-carb version, today’s low-carb diet relies on cutting down carbohydrates in your diet and replacing them with protein. Numerous diets today—and even some diabetic diets—rely on cutting carbohydrates. Cooks today are looking for low-carb alternatives that aren’t bland diet book recipes. The Complete Idiot’s Guide® to Low-Carb Meals, second edition, has lower carb recipes and more vegetarian and vegan selections than before. As many readers point out, low-carb diet cookbooks read like they were written by scientists, not cooks. Enter cookbook authors Lucy Beale and Sandy Couvillon with more than 330 taste-tempting recipes for low-carb alternatives. Moreover, the recipes have additional nutritional information—not just carb/gram data, but also protein replacement data and complex and simple carbohydrates nutritional information. With everything from breakfast (egg dishes, of course) to late-night snacks, Beale and Couvillon offer hundreds of delicious recipes for the die-hard dieter and health-conscious cook that appeal to the family and are easy to make. This cookbook offers fantastic salads, bread and pasta recipes, grains, potatoes, rice, desserts, fruit options—and even an entire chocolate chapter.