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The founder of the Vermont Teddy Bear Company offers insider tips on raising captital, marketing, making deals, hiring employees, and creating quality products
Offers advice on starting a home-based business, with chapters on creating a business concept, buying a franchise, turnkey businesses, business plans, insurance, and taxes.
Act on your dreams of starting a business with this lighthearted, user-friendly guide that provides expert advice on business planning, financing, legal concerns, and marketing issues--all the information one needs to become his or her own boss. Line drawings.
• Illustrates how to make money and keep it with time-honored strategies • Insightful real-life anecdotes to illustrate key concepts
- Everything readers need to know to start up and operate a wildly popular mobile food business - Includes crucial marketing expertise from a successful food truck entrepreneur
Includes advice on creating a presentation; using visual aids and body language effectively; and handling hecklers and hostile questions
FORMICHELLI/CIG START RUN COFFEE BA
Presents strategies for achieving a successful Internet marketing campaign using Google.
Dr. Sunny Baker gives readers a step-by-step guide to choosing, using and interpreting statistical analyses for business. She approaches statistical evaluations as concepts, using no math and focusing on what businesspeople need to interpret.
How to thrive in one of today’s top ten “dream professions.” Despite the long hours, arduous training, and grueling physical work, the allure of being a professional chef has made it one of the fastest growing career markets in America today. In this must-have guide, a master chef and baker gives practical, up-to-date advice on everything aspiring chefs (and expert chefs looking for the next career move) need to know, including how to apprentice at a five-star restaurant, connect with renowned chefs and bakers, open their own restaurant, and much, much more. • Expert author with decades of restaurant experience. • One of today’s top ten “dream professions” in America. • Culinary institutes have seen an explosion in their enrollment of between 50% to 100% annually. • Covers gourmet restaurants, upscale hotels, catering, specialty food shops, gourmet takeout, bakeries, and much more.