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In The Complete Guide to Pay What You Want Pricing, you will discover:1. how to delight your audience?2. how to expand your marketing reach?3. and how to multiply sales of new and existing products or services?By letting your customers choose their price.
Businesses recognize the need to become more customer focused, but struggle to see how. At the same time, our logic and business models for selling digital content and services are broken. Digital relationships enable services at low cost, but we still focus on discrete transactions at prices that consumers see as exploitive. This book explains how a revolutionary approach to pricing can solve these problems. It proposes a new architecture for cooperative service relationships that is personalized and continuously adaptive. FairPay operationalizes a new logic for conducting ongoing business relationships that adaptively seek win-win value propositions in which price reflects value. At a practical level, the author explains how this can be applied to transform a range of industries -- with motivations, and guidelines for implementation in stages -- to enhance loyalty, market share, and profits. At a conceptual level, he explores how novel processes for participative co-pricing can dynamically seek agreement on win-win value propositions -- to approach optimal price discrimination over a series of transactions. FairPay applies modern behavioral economics in choice architectures that enable deep relationship marketing. An online supplement is provided.
Get everything you ever wanted in 6 easy steps! Within you lies the secret of your dreams—powerful spiritual and intuitive reserves that allow you to achieve your goals and transform your life. Learn how you can begin immediately to manifest everything you want or need with the step-by-step approach presented by Dr. Caeabrese. Hundreds of her clients and students have achieved outstanding practical results using the methods in this book, which includes interactive workbook sections. Follow the sure-fire 6-step method for drawing whatever you want into your life Use any of the 60 affirmations to help you manifest your goals Discover your hidden talents and creative abilities, and use them to give your manifesting work a final blast of energy Learn ways to ensure that your request to the universe has been transmitted Love, money, cars, homes, even good health-discover how to get whatever you desire in 6 easy steps with How to Get Everything You Ever Wanted.
Just graduated? Feeling a little lost? Life After College is like a portable life coach, giving you straightforward guidance on maneuvering the real world--along with tips, inspiration, and exercises for getting you where you want to go. Congrats, you've graduated! You have your whole life ahead of you. Do you feel overwhelmed? Unsure? Deluged with information, but no real plan? Jenny Blake's Life After College gives you practical, actionable advice, helping you to navigate every area of your life -- from work, money, dating, health, family, and personal growth -- to help you see the big picture. It will get you focusing on your goals, dreams, and highest aspirations so that you can create the life you really want. Now in a repackaged edition!
The whole truth about Bitcoin...So you can decide for yourself! Bitcoin: it’s the worldwide virtual currency everyone’s talking about. But most explanations of Bitcoin are completely bewildering—they’re either written by people in thrall with it or by those appalled by the very notion of an alternative currency. What’s the real story? How does Bitcoin work? Where did it come from? What’s it good for? How do you get, store, and spend Bitcoins? And should you? The Ultimate Guide to Bitcoin answers all your questions—honestly, objectively, and in plain English. Michael Miller has spent his life demystifying complicated ideas and technologies: he’s helped more than 1,000,000 readers in over 150 easy-tounderstand books. Now, he explains Bitcoin in ways everyone can understand. Miller will help you decide for yourself if Bitcoin should be part of your life. And if the answer is “Yes,” he’ll help you make the most of it! Is Bitcoin the currency of the future— or just the latest scam? Why does anyone think Bitcoins have value? Are Bitcoins legal? Are Bitcoins really untraceable? How and where can I buy Bitcoins? How do I choose a Bitcoin exchange? How do I find out what my Bitcoins are worth? Can I trade Bitcoin just like other currencies? Can I really mine my own new Bitcoins? Is Bitcoin taxable? Where should I store my Bitcoins? How much Bitcoin fraud and theft really exists? Which merchants accept Bitcoin? How safe—or risky—is Bitcoin? How does Bitcoin compare to other virtual currencies? What’s the future of Bitcoin?
In The Meaningful Money Handbook, personal finance expert and podcaster extraordinaire Pete Matthew guides you through everything you need to KNOW and everything you need to DO to build a secure financial future for yourself and your family. This is achievable for everyone by following three simple steps: 1. Spend less than you earn and clear debt. 2. Insure against disaster. 3. Build up your savings and invest wisely. You will learn: • How to get out of debt as quickly as possible. • Techniques for good financial control, so you can avoid getting into debt again. • The importance of insurance for laying down a foundation on which to build a solid financial plan, which isn’t washed away by an unexpected disaster. • How to save and invest simply and efficiently so that you can work your way towards future financial freedom. No matter your starting position, or your existing level of comfort with dealing with your money, Pete Matthew’s calm, straightforward and jargon-free approach will appeal to you and help you to set out on the right path. The Meaningful Money Handbook is a practical guide to succeeding with money by cutting out the stuff you don’t need to know, and clarifying the essential things you need to do, to make a real difference to your life. Don’t put it off any longer – pick up this book and start to take a meaningful approach to your money today.
First published as ‘Markets for Managers’, this book has proved to be a popular way for non-economists to understand and apply the key tools of economics. Professor Anthony J. Evans, one of Europe’s leading Managerial Economics instructors, brings the content that works in his classrooms to an even wider audience. Written in an engaging and informal way, whether you are a busy executive or simply an interested amateur this is your go-to guide. In this revised and updated edition, you will be led through the building blocks of economic theory and how they relate to the real world. You will see how thinking like an economist can improve your decision making, and how markets can be used to generate value within organizations and in society at large. The book incorporates the main principles of both micro and macroeconomics and takes a broad and diverse approach. In it you will encounter the most interesting economists and understand their contributions in a historical context. The practical format is perfect for professionals and students who want to gain an applied perspective on today’s most pressing economic issues.
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
Many investors learn how to trade equity options, but many are unfamiliar with futures. As headlines about commodity prices proliferate, active, self-directed investors are turning their attention to futures. The Complete Guide to Futures Trading is a comprehensive introductory handbook to investing with commodity futures, including the increasingly popular mini(r) stock index futures and the new singles stock futures contracts. It offers how-to advice from finding a broker to opening an account to making a trade, and provides advice based on years of experience to help new traders get started in commodity futures.
Here in the UK we have a product called Marmite. It is a deeply divisive food, which you either love or hate. Those who love it, cannot understand how anyone could live without it - and of course, the opposite is true for those who hate it!This same sentiment could be applied to volume as a trading indicator. In other words, you are likely to fall into one of two camps. You either believe it works, or you don't. It really is that simple. There is no halfway house here!I make no bones about the fact that I believe I was lucky in starting my own trading journey using volume. To me it just made sense, and the logic of what it revealed was inescapable. And for me, the most powerful reason is very simple. Volume is a rare commodity in trading - a leading indicator. The second, and only other leading indicator, is price. Everything else is lagged.As traders, investors or speculators, all we are trying to do is to forecast where the market is heading next. Is there any better way than to use the only two leading indicators we have at our disposal, namely volume and price? In isolation each tells us very little. After all, volume is just that, no more no less. A price is a price. However, combine these two forces together, and the result is a powerful analytical approach to forecasting market direction..However, as I say at the start of the book, there is nothing new in trading, and the analysis of volume has been around for over 100 years. After all, this is where the iconic traders started. People like Charles Dow, Jesse Livermore, Richard Wyckoff, and Richard Ney. All they had was the ticker tape, from which they read the price, and the number of shares traded. Volume price analysis, short and simple. The book has been written for traders who have never come across this methodology, and for those who have some knowledge, and perhaps wish to learn a little more. It is not revolutionary, or innovative, but just simple sound common sense, combined with logic.