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A complete guide to marketing law firm or practice. Contains strategies and insights from the country's top legal marketers.
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
In this definitive guide to starting, marketing and growing your law firm, you'll receive key insights from leading experts in the legal industry today. Inside you'll discover 11 steps to launch a successful law firm, how to get website leads on autopilot, online advertising secrets from the pros, how to build and market your website, business development for legal rainmakers, how to dominate social media overnight, and much more.
Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.
The online world is rapidly growing, and you need to understand how to build your business if you want a place in the market. Whether you're a solo practitioner in a particular city, have a boutique with several partners, or your firm has a national presence, you're leaving money on the table if you don't master your digital marketing. But where do you start when you don't understand all the marketing jargon, or you don't have time to learn all the new, ever-changing strategies? It can feel like every week someone new is telling you what you should be doing. Let Shawn Leamon, Chief Strategist at LaGrande Marketing, be your guide. LaGrande Marketing is a boutique digital marketing firm based in Dallas, Texas that provides sophisticated digital marketing solutions to top law firms across the United States and internationally. The content of this book is based on real-world case studies of law firms that have substantially increased their sales and practices by implementing digital marketing the right way. Whether you're just opening your law firm or you have an established practice, this 60-minute guide will help you see the potential you can create if you implement a marketing plan for business growth.
In "Make It Your Own Law Firm: The Ultimate Law Student's Guide to Owning, Managing, and Marketing Your Own Successful Law Firm" Spencer Aronfeld writes a personal and revealing account on how to start your own law firm. Whether you are in law school, recently graduated or a practicing attorney thinking of establishing your own law firm, this book provides a step-by-step road map. Aronfeld started his own law practice upon graduation from law school. He provides practical advice that will enable anyone with a deep passion to practice law to become the lawyer that they always wanted to be. Here is what lawyers are saying: "Whether you have ever considered starting your own firm or simply want to improve your practice at your existing firm (whether big or small), I urge you to purchase the book Make It Your Own Law Firm by Spencer Aronfeld, a trial attorney in Miami, Florida. I recommend you buy it not so much for the helpful advice he gives on how to develop your practice (and theres plenty of that) but more for the writing. What Spencer does, which few non-fiction writers can do, is to move you emotionally. He tells stories and puts you in the middle of them with him and makes you feel what he did. It is a unique and valuable gift for a lawyer, because ultimately we are story-tellers and we are tasked not only to affect the jurors minds but also to touch their hearts. Spencers writing style demonstrates he is the consummate story-teller and his diction and cadence and style are worth emulating. So, buy the book. Yes, it has great practice tips. But buy it because you will see what great writing is about. Clear, direct, moving and effective. Keep writing Spencer." Frank Ramos, Esquire
Step-by-step instructions for marketing your law firm. Includes 19 worksheets. Take action and build your own successful marketing campaign
Do you want to be a rainmaker and control your own destiny? Are you an associate who wants to maximize your chances of developing clients or making partner in a prestigious firm? Or perhaps you're a marketer who wants to help your lawyers succeed. In this unique guidebook, Ross Fishman, a lawyer and award-winning legal marketer, details the tactics to accomplish your goals, step by step, year by year. Using stories, humor, and practical, time-tested tips, Ross shows precisely how associates can build a successful, rewarding career. In these pages you'll discover: * How to become a celebrated market leader, not an anonymous generalist,* The most-efficient path to client development,* How to target clients who share your passions and interests* How to use social media efficiently and effectively* The Top Five things clients want from their lawyers today* How to have more fun throughout your entire career. TESTIMONIALS: "Essential reading for every associate at any point in their career! This checklist holds all the secrets; it is marketing nirvana." -Nat Slavin, Principal, Wicker Park Group; Past President, Legal Marketing Association (LMA) "This book needs to be in the hands of every associate who wants a successful, rewarding career. Just follow the suggested steps to become the top-tier rainmaker in your firm. This should be a 'best seller.'" -Ron Henry, The Garver Group; Past President, Association of Legal Administrators (ALA)