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Most people believe that consumer Christmas is a recent creation. However, it was more than a century ago that the consumer spirit of Christmas blossomed. Few societies illustrate this spectacular development better than French Canada. Here, the new spirit of Christmas that came to prevail imposed itself through two battles. On the one hand, New Year’s Day, which had been the true focal point of the winter season in French Canadians’ culture, was supplanted by the Nativity. On the other hand, Baby Jesus was replaced by Santa Claus. In seeking to understand how Christian celebrations became at the turn of the twentieth century the commercial event par excellence for French Canadians, this book invites the reader to question the genesis of seemingly immemorial traditions.
A Mile of Make Believe examines the unique history of the Santa Claus parade in Canada. This volume focuses on the Eaton’s sponsored parades that occurred in Toronto, Montreal and Winnipeg as well as the shorter-lived parades in Calgary and Edmonton. There is also a discussion of small town alternatives, organized by civic groups, service clubs, and chambers of commerce. By focusing on the pioneering effort of the Eaton’s department store Steve Penfold argues that the parade ultimately represented a paradoxical form of cultural power: it allowed Eaton’s to press its image onto public life while also reflecting the decline of the once powerful retailer. Penfold’s analysis reveals the "corporate fantastic" – a visual and narrative mix of meticulous organization and whimsical style– and its influence on parade traditions. Steve Penfold’s considerable analytical skills have produced a work that is simultaneously a cultural history, history of business and commentary on consumerism. Professional historians and the general public alike would be remiss if this wasn’t on their holiday wish list.
Françoise Noël explores the social context of Canada’s most famous family to show how family ritual and communal events structured everyday life between the wars.
Newly arrived in New York in 1882 from Tsarist Russia, the sixteen-year-old Bernard Weinstein discovered an America in which unionism, socialism, and anarchism were very much in the air. He found a home in the tenements of New York and for the next fifty years he devoted his life to the struggles of fellow Jewish workers. The Jewish Unions in America blends memoir and history to chronicle this time. It describes how Weinstein led countless strikes, held the unions together in the face of retaliation from the bosses, investigated sweatshops and factories with the aid of reformers, and faced down schisms by various factions, including Anarchists and Communists. He co-founded the United Hebrew Trades and wrote speeches, articles and books advancing the cause of the labor movement. From the pages of this book emerges a vivid picture of workers’ organizations at the beginning of the twentieth century and a capitalist system that bred exploitation, poverty, and inequality. Although workers’ rights have made great progress in the decades since, Weinstein’s descriptions of workers with jobs pitted against those without, and American workers against workers abroad, still carry echoes today. The Jewish Unions in America is a testament to the struggles of working people a hundred years ago. But it is also a reminder that workers must still battle to live decent lives in the free market. For the first time, Maurice Wolfthal’s readable translation makes Weinstein’s Yiddish text available to English readers. It is essential reading for students and scholars of labor history, Jewish history, and the history of American immigration.