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Written in a highly accessible (and often witty) style, this groundbreaking book addresses a number of generational issues. Deal provides a description of each issue, a summary of the relevant research results, a principle that can be applied to resolve (or at least mitigate) the issue, and practical advice for applying the principle in the workplace. Applying these principles will help everyone to work with, work for, attract, manage, retain, and develop leaders of all generations.
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll: Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it's so important to influence. Jump start your planning for content over time with patterns and diagrams. Learn the basics of evaluation to determine whether your web content is making a difference.
"The most creative generation in American History." Martin Scorsese
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History, Romance, & Destiny The Third Novel in the Trilogy Dr. John Burel's great-grandson, John Harrison, was a toddler when his family pioneered from South Carolina to Mississippi. As a youngster, he proudly helped his family bellwether the Civil War and rebirth of the New South. By the early 1900s, he was a prosperous farmer and landowner. Time passed quickly, and too soon he was an old man. Join Grandpa and feel the biting north wind as he shuffled onto the front porch, cupped his hands around his mouth, and shouted, "It's hog-killing day!" Watch the bustling families rush toward the big house to slaughter enough hogs to carry them through the winter. Summer finally arrived and brought old-time gospel singing and preaching to their country church on the hill. Mama rose early on Sunday morning and filled her basket with fried chicken, biscuits, baked sweet potatoes, and fried apple pies. After preaching there was going to be another dinner-on-the-ground. Everyone was excited. Without a doubt, those were the good years. But all that changed. Walk down the dismal road with the Burrell family as they helplessly watched the reckless Roaring Twenties and Great Depression bring a flourishing economy and their comfortable lifestyle to a grinding halt. Feel Grandpa's pain and humiliation when the bank called in his Deed-of-Trust, and he was forced to sell his last 640-acre farm and home for a few dollars. Sit for awhile and listen to his grandson, Cecil Allen Burrell, The Man Himself, as his thought-provoking stories detail how they all survived those disastrous years. With their eyes on the future, John Harrison's children and grandchildren navigated their way back into prosperity and eventually reclaimed their part of the American dream & the same dream brought to America by their Great3-Grandfather, Dr. Jean-Baptiste Elzear Burel in 1778.
This is a reprint of a previously published book. The original title was Playing by Different Rules. It deals with the Genral Mills/ Parker Brothers Merger.
In the spring of 1861, John Caldwell Calhoun Sanders, a 21-year-old cadet at the University of Alabama, helped organize a company of the 11th Alabama Volunteer Infantry. Hailing primarily from Greene County, the 109 men of Company C, "The Confederate Guards," signed on for the duration of the war and made Sanders their first captain. They would fight in every major battle in the Eastern Theater, under Robert E. Lee. Leading from the front, Sanders was wounded four times during the war yet rose rapidly through the ranks, becoming one of the South's "boy generals" at 24. By Appomattox, Sanders was dead and the remaining 20 men of Company C surrendered with what was left of the once formidable Army of Northern Virginia. This is their story.
How do you "hook" a Millennial student into caring about women's issues when feminism has been declared dead for decades? Written in an engaging style that promotes critical thinking, Women's Issues for a New Generation is intended for freshman- and sophomore-level undergraduates who have never heard of Mary Wollstonecraft or Anita Hill. The interdisciplinary text includes three major sections: women in the U.S., women from diverse groups (e.g., Native American and disabled), and women in the global arena. It also stresses the inclusion of men in topics such as body image, since "women's issues" are really issues that affect everyone. Other striking features included the contemporary debates (e.g., War on Women and Hillary Clinton's ambitions) and the current issues such as human trafficking. Textbooks on gender and women's studies often emphasize theory with the assumption that students already know about women's history, the pay gap, and other basic information; Women's Issues for a New Generation serves as a reader-friendly bridge to more advanced analysis of women and gender. Written by a social worker, this textbook applies social work values and the strength perspective to anyone who is fighting gender inequality.