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You don't have to have an MBA to get ahead in business. You don't even need a college degree. All you need is intelligence, drive, creativity, courage, and The Cilantro Diaries. Lorenzo Gomez went from the stockroom of a grocery store to the boardrooms of two private companies without a formal higher education. In his inspiring and humorous true story of hope and accomplishment, he shares the steps he took up the ladder and the guiding principles that got him to the top. The direction and motivation he provides in The Cilantro Diaries will help you find a mentor, build a network, establish a reputation, rise above the competition, and move far beyond entry-level jobs into a profitable and satisfying professional career. Even if you don't have the interest or the means for pursuing a university education, you can be a success. Lorenzo Gomez did it. Now you can do it, too.
The great lie of our society is that mental health and mental illness are the same. Lorenzo Gomez wants to dispel that notion for good. In his new book, Tafolla Toro, he reaches back in time to share stories of his turbulent, traumatic, and often violent middle school years in one of San Antonio's most crime-riddled neighborhoods. He opens up to reveal the fear, anxiety, and hopelessness he felt as a teenager and how those forces shaped his life until he began taking steps as an adult to improve his mental health. Alternating between shocking stories from his youth and letters written to his 12-year-old self, Lorenzo shows young people how to retake the battle of their mind by dealing with what is true and dismantling the lies that lead to self-deception. In Lorenzo's journey, readers will see someone who understands what they feel, knows what they're going through, and is standing up to tell them: Decide today that you are worthy.
"I'd always thought food was pretty straightforward: you're hungry, you eat; you're not, you don't. Then I became a mother." So begins Betsy Block's humorous, life-changing book on the ultimate of all makeovers: improving the family meal. But how is her plan even possible when eleven-year old Zack's favorite food is Halloween candy; little Maya is so picky that she'll only eat cut squares of white bread; and her husband's idea of a gift is an electric fryer? Determined not to give up the good-food fight, Betsy comes up with a creative ten-step makeover plan. She consults experts, visits farms, and shows how she and her family manage the pitfalls, struggles, and triumphs of eating well when busy schedules, surreptitious lunch trades, snack machines, permissive grandparents, and willful temptations intervene. With helpful charts, food lists, recipes, tips, and suggested culinary and farm programs for kids, The Dinner Diaries chronicles one family's intrepid ten-month challenge to change the way they eat—one forkful at a time.
Some recipes are dreamed up in the kitchen. Others are dished up from the dirt. For Andrea Bemis, who owns and operates an organic vegetable farm with her husband in Parkdale, Oregon, meals are inspired by the day’s harvest. In this stunning cookbook, Andrea shares simple, inventive, and delicious recipes for cooking through the seasons. Welcome to life on Tumbleweed Farm—where the work may be hard, but the stove is always warm.
Gonzalez explains how companies can use temporary retail to generate customer loyalty, understand new markets, and test innovative concepts. She shows the seven most important ways that your brand can benefit from a pop-up ; why educating and empowering the customer is often the best marketing tool ; where retail is going and how to stay ahead of the curve ; and what to consider when launching a pop-up.
In the past few years, Austin has grown--and its appetite has kept up Tiffany Harelik, Austin's resident food truck ambassador and cookbook author, digs into her hometown's vibrant food truck scene for a third helping of local recipes. Meet the chefs behind the trucks and their sweet and savory specialties while gaining an insider's view of local recommendations. From basil spritzers and mint limeades to lomo saltado, chicken in mushroom-caper cream sauce and fried strawberries and everything in between, the recipes within are certain to inspire.
In this Texan tour for the taste buds, Tiffany Harelik takes readers to some of Austin's most unique and acclaimed restaurants on wheels -- and shares the recipes that made them great. A history of the blooming trailer food business with rich photographs and evocative descriptions, blending travel guide, coffee table book, and cookbook. Trailer food carts have been steadily increasing in popularity in hip places like Austin and San Francisco for years. This book captures the heart of this unique culture and the personalities behind its success. Nearly one hundred one-of-a-kind recipes. Owners of the featured trailers share amazing and creative recipes, ranging from waffle breakfast tacos to African peanut soup to Argentinian empanadas to candied-bacon ice cream. Each recipe serves as a testament to both the culinary creativity and the attractive simplicity of trailer food. Contributions from some of Austin's best chefs and entrepreneurs. As each trailer owner reveals a recipe, Tiffany delves into the history of the trailer and how the owner came to choose the food cart lifestyle.As she tells the story of each of these restaurateurs, she involves a diverse and well-connected group of people in the project -- each of whom will have a stake in promoting the book.
Bring the street food movement into your kitchen and make the easiest, tastiest, and most original street food at home! There’s simply nothing tastier than homemade food cooked from scratch. And these days, the street is where you’ll find the best homemade dishes you’ve ever tasted. Whether he’s serving up outrageously delicious sandwiches from his popular Fidel Gastro’s food truck or across North America on the hit reality TV show Rebel Without a Kitchen, Matt Basile is always looking for inspiration to create amazing food that is simple enough to be mobile, different enough to make you talk about it, and awesome enough to make you crave it! Street Food Diaries features over 85 irresistible and original street food recipes plus mouthwatering photography and stories of the food and people at the core of street food culture. Matt’s recipes are fun, outrageously delicious, and totally inspired by the most vibrant food movement on the planet. So, try your hand at making Peanut Butter Cookie Fish & Chips Sandwiches, Philly Cheesesteak Tostadas, Maple Habanero Turkey Wings, Pad Thai Fries, or the infamous Alabama Tailgaters. If it’s on a stick, in a bun, or covered in bacon (a lot of bacon!), then it’s in Street Food Diaries!
A former "New Yorker" editor chronicles her quest to overcome the convergence of the sudden loss of her brother, being dumped by her fiancé, and being evicted from her apartment by cooking her way across the country while staying with friends and family.
In 1998, the thought of launching a startup in San Antonio was ludicrous-but that didn't stop Rackspace's founders from planting their flag in the heart of Texas. Just over two decades later, the scrappy little underdog that no one believed in is a billion-dollar business with more than 6,000 employees worldwide. One of the first ten account managers hired at Rackspace was Lorenzo Gomez. He was there when the company became the host for YouTube and saw the decade-long stretch where each month brought one-hundred new hires. The rocket ship growth was exhilarating but exposed Rackspace's early flaws, including avoiding customers at all costs. When the mission shifted to becoming one of the world's greatest service companies, everything changed. Suddenly, Rackspace had a rallying cry-"fanatical support"-and a culture that few companies could match.  The Rack We Built is Lorenzo's recollections from those days, told only as he can tell it: through stories packed with style, heart, and humor. With the principles in the book, you can create the type of culture that makes people want to volunteer their best.