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Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.
Drawing on conversations with hundreds of women about their genitalia, the author presents a collection of performance pieces from her one-woman show of the same name.
This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.
This is a detailed account of a run for state legislature and encounters with voters, party officials, incumbents, and fellow candidates as well as job seekers, handout seekers, axe grinders, clergy, and the religious faithful. Are you considering a run for office? Can you answer why should they vote for you? Can you say, "No," and still get their vote? Do you know how we have gotten to this point? Why the system works the way it does? And why the various positions are held? Do you enjoy endless meetings, hand shaking, and log rolling? This account can help you answer these questions and know if politics is the game for you.
The five and a half month long Somme campaign in the summer and autumn of 1916 was a defining moment in the history of the British Army. From the disastrous opening day on 1 July to the final attacks in November, each large battle and minor action is given equal treatment inside these pages.?The book concentrates on the British Army's repeated efforts to first break through the enemy lines,and then to wear down the German in a bloody war of attrition. By compiling information from the Official History and the printed histories we get a balanced view of the most talked about side of the campaign, the British side.?You will find plenty of information on the reasoning behind each battle and the objectives. There is discussion on artillery bombardments, tactics, zero hours, the terrain and insights into the successes and failures of each attack. Over ninety new maps chart the day by day progress of Fourth and the Reserve Armyacross the rolling chalk downs of the Somme.?Together the narrative and mapsprovide an insight into the British Army's learning curve during that fateful summer; a learning curve which set the scene for future battles on the Western Front. We can see the hard lessons learnt and the solutions used to solve a multitude of problems, from communication and all arms co-operation, to the inclusion of tanks and the growing role of the Royal Flying Corps.?Where possible the men who made a difference are mentioned; the men who lead the assault companies and bombing teams, those who cut the wire and led the survivors into the German trenches, those who stopped the counterattacks and those awarded the Victoria Cross.?Discover the real Somme campaign fought by the British Army and learn how its brave soldiers fought hard to achieve their objectives.
An inflamed revolutionary democrat and the son of a wealthy Argentine ranch owner, Baltasar Bustos, kidnaps the child of the Marquise de Cabra in 19th century South America.
This is a book about the politics of representative democracy, written from the perspective of the politicians who make it work. Typically, political scientists study campaigns from the perspective of the voter and for the purpose of explaining election outcomes. But campaigns also need to be studied from the perspective of the candidate, for the purpose of understanding representation. Richard F. Fenno, Jr., traveled with ten U.S. senators as they campaigned in their home states-using what he calls the "drop in/drop out, tag along/hang around" method of research-to present a developmental picture of their activities. His focus here is on three such activities—pursuing a career, campaigning for office, and building constituency connections. Taken together, the three constitute the political underpinnings of representative democracy. Fenno describes the achievement, the testing, and the maintenance of representational relationships. He examines challengers and incumbents, winners and losers, and motivations, strategies, and behaviors; and he reports on differences, similarities, and patterns among them. In studying the candidates' varied careers, campaigns, and connections in stages and sequences and in depth—and in allowing us to hear them reflect on these experiences—Fenno has been able to offer rare insights into campaigns and elections, insights very different from conventional ones that concentrate on the behavior of voters. In its focus on the process of representative democracy, Senators on the Campaign Trail offers a rich, rounded, developmental view of some high-level individuals who work at the business of representation. For scholars, the book suggests some qualitative confirmation and added stimulation in forging generalizations about politicians. For citizens, the book argues for replacing the conventional blanket condemnation of our politicians, so prevalent today, with more discriminating judgments about what they do, and why and to what purpose they do it.