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Whether you get your kicks base jumping or street luging, you'll find enough super action here to satisfy your Xtreme Sports.
Pushing the limits. Extreme sports vigorously test the limits of an individual's strength, agility, and courage. One's adversary in these sports is not another athlete but the forces of nature, particularly gravity. Extreme Sports celebrates the wild world of high adrenaline sports with concise profiles of forty-one sports. The sports range from bungee jumping to whitewater rafting. Each sport is described with lively text and illustrated with dynamic action photography. The sports featured in Extreme Sports are organized alphabetically in three major sections: Nine Air Sports: BASE jumping, ballooning, hang gliding, sky diving, sky surfing, etc. Seventeen Land Sports: Ice climbing, ice yachting, mountain boarding, skateboarding, street luge, etc. Fifteen Water Sports: Jetskiing, power boating, snorkeling, wakeboarding, windsurfing, etc. Extreme Sports also features less known sports, such as freediving: a sport that requires participants to swim into the deepest reaches of the ocean carrying only the air they hold in their lungs. Freedivers have pushed the limits of unassisted breathing dives to go below 400 feet. The book includes an extensive list of books, magazines, associations and clubs that would-be extreme athletes can contact to obtain more information for each sport. Although participating in extreme sports is clearly not for every sports enthusiast, Extreme Sports is.
Ellis Cashmore's unique, multidisciplinary introduction to the study of sport in its cultural context reaches its fifth edition, which comes enhanced with new chapters, new features and access to a new online resource center. New material includes discussions of Islam, exercise culture, sports management and the morality of sport. The addition of self-assessment tests, PowerPoint presentations, glossary and original podcasts of the author in conversation with leading scholars of sport supplement the book's value as a teaching instrument.
Are you a thrill-seeker or a chill-seeker? A clinical psychologist lifts the lid on what makes adrenaline junkies tick.
Immersion is about the extreme sport of marathon swimming. Drawing on extensive (auto)ethnographic data, Immersion explores the embodied and social processes of becoming a marathon swimmer and investigates how social belonging is produced and policed. Using marathon swimming as a lens, this foundation provides the basis for an exploration of what constitutes the 'good' body in contemporary neoliberal society across a range of sites including charitable swimming, fatness, gender and health. The book argues that the self-representations of marathon swimming are at odds with its lived realities, and that this reflects the entrenched and limited discursive resources available for thinking about the sporting body in the wider social and cultural context. The book is aimed primarily at readers at undergraduate level and upwards with an interest in sociology, the sociology of the body, the sociology of sport, gender and the sociology of health and illness.
Entry in the On the Radar series focuses on the cool world of board sports.
This high impact volume features the most well-known extreme sports stars. Readers will learn about the humble beginnings of their favorite snowboarder, bmx rider, or surfer. Their rise to fame is described in easy-to-follow language accompanied by thrilling photographs.
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Is it safer to fly or take the train? How dangerous is skydiving? And is eating that extra sausage going to kill you? We've all heard the statistics for risky activities, but what do they mean in the real world? In The Norm Chronicles, journalist Michael Blastland and risk expert David Spiegelhalter explore these questions through the stories of average Norm and an ingenious measurement called the MicroMort-a one in a million chance of dying. They reveal why general anesthesia is as dangerous as a parachute jump, giving birth in the US is nearly twice as risky as in the UK, and that the radiation from eating a banana shaves 3 seconds off your life. An entertaining guide to the statistics of personal risk, The Norm Chronicles will enlighten anyone who has ever worried about the dangers we encounter in our daily lives.