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Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career in yoga. Since then, the landscape has changed. Online yoga and social media are now a crucial part of most teachers’ repertoires. Yoga teachers also face broad cultural shifts, an evolving environmental crisis, and resulting anxiety among students, all of which bring fresh challenges to their leadership and teaching abilities. This expanded edition will help you: • plan dynamic classes, including engaging digital content • build a loyal student base and become more financially stable • optimize your own practice • maintain a marketing plan and develop a unique brand • teach yoga to facilitate ease and inspire creative action in a troubled world
Once the province of gurus, yoga is now practised by such media-star personalities as Madonna and Sting. Yoga paraphernalia is everywhere, from malls to supermarkets, and the number of practitioners is growing daily. What prompted the change from spiritual to secular - and who is cashing in? Yoga Inc.examines the trends now sweeping the industry, from large 'McYoga' chains to yoga tournaments to high-profile yogis like Bikram Choudhury. Yoga Inc.asks- Can yoga survive with its good karma intact?
THE FUNDAMENTALS OF YOGA: Discover the history and philosophy of yoga—plus tools for teaching 108 yoga poses, planning and sequencing your yoga classes, and much more. “Will help [yoga] instructors fine-tune their classroom skills and empower their personal practice.” —Yoga + Joyful Living Drawing on a wide spectrum of perspectives and featuring more than 150 photographs and illustrations, Teaching Yoga covers the fundamental topics of yoga for new and experienced yoga teachers. Inside, you’ll find: • A foundational overview of yoga philosophy and history • Presentations of yoga classics like Vedas; Upanishads; Bhagavad Gita; Yoga Sutras of Patanjali • Profiles of the 11 styles of contemporary yoga, including their history and distinguishing elements • Support and tools for teaching 108 yoga poses, breathing techniques, and meditations • Practical advice for classroom setup, and planning and sequencing yoga classes • Guidance through the process of starting and sustaining a career as a yoga teacher • Over 200 bibliographic sources and a comprehensive index • A useful appendix listing associations, institutes, organizations, and professional resources Addressing 100% of the teacher training curriculum standards set by Yoga Alliance—the world’s leading registry and accreditation source for yoga teachers and schools—Teaching Yoga is the perfect resource for experienced yoga teachers, teachers in training, and anyone interesed in deepening their understanding of their yoga practice.
How many more students would you like in your yoga classes? In The Business of Yoga the world's leading sales trainer for the health and fitness industry teams up with an experienced and successful yoga instructor who is also the former owner of an award winning ad agency to show you exactly how to use modern marketing concepts and tools to get more students and enjoy more profits from your studio or as an individual instructor. DISCOVER * Tons of ways to fill your classes with new students ' * How to create dozens of new profit centers within your studio or practice * Key steps to building long term students * How to stop worrying about the competition * The secrets for preventing low revenue periods & maximizing income year round Whether you're a studio owner who wants to take your yoga business to the next level, a yoga instructor who is finding it challenging to make ends meet, or just getting started with your career in the yoga business you will find this book to be transformational! You'll get the exact information, marketing methods and tools need to become successful doing what you love most - teaching yoga!
Many yoga teachers feel overwhelmed when it comes to grappling with the marketing and entrepreneurial aspects of their yoga business. With the market for yoga teachers becoming increasingly saturated, it is crucial that yoga teachers understand what makes their offering unique to implement a focussed business strategy. This part-guide, part workbook helps yoga teachers bridge the gap between the spiritual essence of being a yoga teacher and the financial viability of their business and is based on the authors' two decades worth of experience. Covering everything from the nuts and bolts of starting out as a yoga teacher, to navigating social media there is something for everyone, whether you're just starting out on your journey, or trying to propel your career to the next level. This book is part of the series 'Yoga Teaching Guides', which provides expert information on essential topics as well as ideas for creative teaching.
The truth is, being a yoga business owner isn’t easy. But it is absolutely possible to succeed when you have access to the tools and techniques for success used by close to 1,000 yoga teachers and studio owners who built their successful yoga businesses from the ground up. Your Yoga Business gives you the chance to learn exactly what it takes to build real and sustainable growth as a yoga business owner—without having to learn everything the hard way. In this one-of-a-kind resource, renowned yoga business expert Ava Taylor shares her insights and real-life experiences to give you an honest look at what it really takes to thrive in today’s environment. Learn what works—and what doesn’t—and apply the insights to your own business and philosophy. You’ll find “homework activities” in each chapter, supplemented with 36 downloadable and customizable business forms available online, to guide you through the process of reimagining your business by envisioning your dreams, telling your story, and crafting your visual identity; defining your goods and services such as types of sessions, workshops, trainings, immersions, retreats, and products and merchandise; building a business plan by clarifying your dreams and setting your goals; refining your message by mastering consistent and courageous marketing; implementing your plan by creating connections and identifying strategies; and getting it done by knowing how to be the boss you need to be. Create the business you’ve always dreamed of with Your Yoga Business. It is your road map to success. Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam. Note: A code for accessing HKPropel is included with this ebook.
The Yoga and Chakras of Business (YCB) provides a holistic and comprehensive view to streamline businesses and organizations through yoga and chakras knowledge. It is postulated that in every business or organization, the chakras that exist in each human being are manifested. As a result, a business will achieve its greatest success and development when considering, developing and aligning the energies related to all chakras. This view is based on concepts of yoga philosophy and the chakras, which understand that people are composed of different planes or dimensions that must be worked and balanced to achieve their development. The Yoga and Chakras of Business: • Explains the core elements of yoga and chakras philosophy, • Goes through each chakra, highlighting their main properties and functions, • Analyses how each chakra may manifest at the business level, presenting the main characteristics and functions associated with each one inside an organization, as well as delivering cases that may be related to a (good or bad) functioning business, • Explains the steps to map, open and connect business chakras, with the aim of improving business performance and development.
How To Run A Business - is for yoga/Pilates/fitness instructors and the yoga industry and holistic practitioners. Starting out on your teaching/healing path can be very daunting! For example, it’s very like just passing your driving test and being let out on the road alone for the first time. You can’t help being excited, but just that little bit panicked that you’ll crash your parents car! During your assessment, nobody asked you how you would fill out a room risk assessment, comply with GDPR, or what to be aware of when locking up a room alone at night. These things are never really thought about during your training. And yet, they can create high levels of anxiety when thrown in our path. How To Run A Business is an ebook that helps guide you through many these aspects. We’ve made sure the information is straightforward and to the point, quick effective points for you to expand on. Lesson one – The legal guide Insurance, Risk assessments, GDPR, Music Licences, Consultation forms, Terms & Conditions, Record keeping Lesson two – Finding a premises Hiring a room, Equipment, Locking Up Safely, Online platform, Teaching Outdoors, Working at a gym, Knowing your worth, Places and times Lesson Three – Class planning Planning a class , Putting together your first class, Start with an assessment class, Lesson structure, Assessment class, One to one, Pricing Lesson four – Class paperwork Registers, Payment taking, Booking systems, Invoicing, Record keeping – the documents, Tax returns Lesson Five – You as the product Your Niche, Core Values, Branding, Creating A Logo, Reputation, Websites & Emails, Marketing Who Am I? Hello, I am Anna the creator of WellbeingWinnie – my dream that grows bigger and more exciting everyday, inspired because of an illness called myalgic encephalomyelitis (M.E) which I have had for 25 years. It has been a roller coaster of a ride, but through a continual practice of yoga, dedication to my health requirements, studying and embracing new therapies, I can now treat M.E as a friend that I take care of. It is this ‘ride’ that inspires me to help other people. All of us here at Wellbeing Winnie are passionate about healing. We understand that the sustainability of a teachers health and happiness is dependent on their emotional, spiritual and physical body all working together as one. Bonus Material Secondly, with our How To Run A Business Ebook we are giving away some extras. Because sustainability for the planet in important to you and us, all the bonus material is only in electronic download. By purchasing the how to run a business ebook, you are agreeing to our terms and conditions. All material is for the purchaser only and should not be sold or forwarded to any other individual or company. Canva templates Designed to help support you on your journey, these can be altered to suit your brand colours and logos: Includes: Class Register Welcome Letter Health Questionnaire Invoice Templates Student Feedback Form Students Weekly Check In Determining Your Core Values Risk Assessment Also includes: Chakras: The Beginners Guide Ebook A starting guide to help you understand the chakras and the energetic body.
This book is about decoding business yoga or promising in the chart through some of the below-mentioned Vedic Jyotish tools: 1. Decoding business yoga through Bhava Bala. 2. Decoding business yoga through Apokilam Houses. 3. Decoding business yoga through Chandra Lagna. 4. Decoding business yoga through D10 chart. 5. Decoding business yoga through Ashtak Varga. The author has given the rules to see an astrological combination of business yoga through real-life case studies. The book explains all the case studies with the D10 chart, Chandra Lagna, Apokilam Houses and the Snapshot technique of Ashtak Varga. All the case studies belong to those people who are in a small-scale or large-scale business.