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Rely on Success from the Start for the inspiration and practical business guidance you need to enjoy a long and rewarding career in massage therapy. Business naiveté is one of the primary reasons massage therapists leave the profession. The author has written this text to provide you with the business skills you need to envision and then launch a successful career. Set yourself on your path to success—right from the start.
This is the premiere guide to managing a successful massage career and running a successful holistic business. Written by veteran massage therapist and holistic business coach Jessica Abegg (LMT, MBA, MSIB), this visual, hands-on book contains all the tools readers need. It focuses on both practical concerns (such as finance and legal organization), and intangible elements of success (reflection, balance, and self-care). It also includes vital information on marketing and the Internet: knowledge often absent in the high-touch, low-tech world of massage. Throughout, it reflects the growing recognition that it is urgently important to help practitioners manage businesses and careers more successfully, as reflected in the inclusion of Business Practices in the new Massage Therapy Body of Knowledge.
Massage therapists need basic, practical business advice such as low to mid-cost marketing techniques, taxes, and recordkeeping, but there is also no denying the benefits of “been there, done that” information that can only come from someone else’s experience. How to Start a Home-based Massage Therapy Business offers a gold mine of tips and ideas that can lessen the learning curve, stimulate thinking outside-the-box, and increase the odds of having a wildly successful practice.
Reclaim the magic of massage. If you're feeling burned out, we can beat it. If you're worried about starting your own business, we can conquer those fears. If you think you suck at massage, you're wrong. Massage is weird. There, I said it, and I'd say it again. Whether it's communicating with first time clients, figuring out how the puzzle of pain works (and why it sometimes seems impossible to solve), or creeper-proofing your practice, it can be a lot for one person to figure out all on their own. That's why we'll figure it out together! Take the leap of faith with me and we'll demystify the mysterious, bust a few massage myths, and learn how to drop the worries and start focusing on outcomes. We'll get through it together, one chapter at a time.
A vital, accessible career guide for new, aspiring or seasoned professional massage therapists and a valuable companion to any massage school education program.
The Massage Therapist’s Guidebook is approved by NCBTMB as a home study course toward continuing education credits (CEU’s) for massage therapists. Diane Matkowski shares invaluable insights into the business world of massage. As a leader in the field she gives an authentic and realistic view about how she has thrived as a massage therapist. Drawing on her decades of experience she explains how to: · understand massage as a business · provide excellent client care · continue growing in all aspects of your work · increase self-care awareness as a massage therapist · balance emotional, physical, and financial energy · be more conscious of the human body on many levels · deepen your appreciation for your work and lifestyle By recognizing the value that touch brings, you’ll be able to enjoy your work more and become a better (and more successful) massage therapist. Help your community and make a quantum leap in the booming business of massage with The Massage Therapist’s Guidebook.
Massage therapists are millionaires waiting to happen. Each and every massage therapist has the capability of becoming a millionaire through various business opportunities. This book, "How to Make a Million Dollars as a Massage Therapist" depicts the opportunities available to massage therapists that compliment their core business services. This book does NOT promote MLM opportunities, rather, additional forms of social, promotional and income-generating activities that promote incredible wealth and ongoing income every single month - even while a massage therapist sleeps. This book shows you EXACTLY how to accomplish all of that, while making a million dollars in a reasonably short amount of time (1-2 years). Learn about how to start collecting email addresses on your website, branding, identifying your ideal client, advertising on a budget, ways you can advertise your site for free, how to increase traffic to your website, the millionaire formula (chapter 3) that shows all the different avenues of income available to you that you should be taking advantage of, time management and delegation so you only work a reasonable number of hours per week, word of mouth advertising, referral networks, business to business advertising, how to make money while educating other people, how to expand on your current service and product offering, staying efficient and productive, how to benefit charities while making a lot of money in the process, how to write an eBook, pay-per-click advertising and how to keep your ad costs to a minimum, secrets and tips (best practices) to using each social media channel like Pinterest and Instagram, creating the best videos for your business, app development, making a membership-only section of your website, self-care, unique selling propositions, how to sell, cross-selling and upsetting, how to get people to share your posts, how to sell to women specifically and how men choose to buy things, and much more. Learn about what you, as a massage therapist, need to do to correct your marketing plans, how you are leaving money on the table with each and every service, how you can educate others and earn thousands of dollars even if you're in a massage session or sleeping, how to promote your business without discounting services, how to drive traffic to your website without spending a fortune, and much, much more. This book focuses on diversification of income-generating opportunities, including how to be efficient, delegate and be incredibly productive. You can make money through self-care, too! Build expertise, improve your reputation dramatically, build an unbelievable following on social media, and be a creator of amazing materials and avenues of media for your clients and the world to benefit from. Pick and choose which channels of income work best for your business in the formula initially while you get other creative elements ready for sale to compliment your business!
This text gives instructors and students a structured format for teaching and learning ethics and standards of practice for massage therapy. Discussion topics include core industry standards of practice, laws, morals, rules, and regulations. It is an ideal textbook for ethics courses in massage therapy programs and prepares students for the ethics questions on the National Certification Exam. The book guides students through the process of putting ethical standards into practice, and explains what is expected of them in a professional setting. Role-playing exercises and example scenarios prepare students for situations and dilemmas that arise in practice.
Easy and Inexpensive Strategies for Making Big Profits from Your Small Business By Jay Conrad Levinson
4-in-1 VALUE PACKAGE - This massage marketing publication assembles four books, all of which detail techniques for streamlining your massage business, growing your clientele and selling more services.If your specialty lies in massage therapy, spa packages or energy healing, don't work like a slave for your business. Put your business to work for you. Earn more money in the massage and spa industry by adopting the prescriptions for success in this one-of-a-kind massage-mentoring guide to success. Every entrepreneur knows that the keys to sustainable prosperity and growth are a healthy curiosity and constant learning. This 4-book volume, The A -Z of Massage Marketing, is packed cover to cover with the earned wisdom of years of experience making a profitable enterprise out of the massage, spa and healing market. You have the gift of healing, it's time you had a healthy bottom-line. All you need do is embrace the easy-to-follow techniques contained in this book that's brimming with massage-mentoring and business coaching secrets, which will help you earn the money you deserve for the healing gifts so generously shared with your clientele. This book is a distillation of four massage business marketing books, all of which hinge on boosting profits, creating efficiency in your business model, and massaging your business into one that works for you, not the other way around. Add On Serenity explores techniques to up-sell clients with creative upgrades to earn more money. Sorry We're Booked delves into the world of low-cost or free marketing to broaden your reach and multiply your clientele. Ultimate Gift Card Sales Marketing Secrets adds another dimension of profit sources. Doubt Your Holiday Gift Card Sales builds your business.Combined, these four books are seamlessly brought together in a step-by-step prescription for business success. This is an indispensable tool for any entrepreneur to build a lucrative operation in the massage, spa and healing world. You have the magic touch; it's time to realize your true worth by learning the business coaching and massage-mentoring strategies that will earn you more money. Order The A - Z of Massage Marketing - How To Turn Your Business From Blah to Fabulous today. Don't delay prosperity a minute longer.