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The 36 real-life cases in this collection explore aspects of the communication process in business, requiring students to apply theories of communication and integrate them with management strategies. Details of the cases come from public sources such as newspapers, news-gathering organizations, and
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.
An engaging look at the global oil industry and how to navigate the price volatility and new policies associated with it Oil is a constantly changing industry, and with the recent BP oil spill in the Gulf of Mexico, more changes are expected. From extra equipment, higher-cost insurance, and expensive technology to mandatory third-party inspections, costly delays, and shifting investments, analysts say the price tag of regulation will be stiff and not confined to the Gulf. The oil industry affects everyone, and the machinations of a few industry heads, the "Barbarians of Oil," can drastically change the lives of investors and consumers. In Barbarians of Oil author Sandy Franks offers the tips needed to avoid future market dips and dives as well as safeguard your investments and profit in the future. Details the petro-land grab in Africa, the Bush-Halliburton Era, the Gulf Wars, and the political dangers to the United States in Iran, Iraq, and other oil-rich nations Looks at the BP oil spill in the Gulf of Mexico and the impending long-term effects on investments and policy Explores the evolution of the modern oil industry including major corporations such as ExxonMobile, ConcoPhillips, Cheveron, and BP Barbarians of Oil is a timely must read for hard-working Americans concerned with their prosperity, as well as for those fascinated with the inner workings of the oil industry.
Case studies provide a wonderful resource for helping develop the analytic, organizational, critical thinking, and communication skills of today's students. James O'Rourke's The Business Communication Casebook: A Notre Dame Collection, 2e makes it easy to incorporate case coverage into any business communication course. - Back cover.