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A Top Financial Times Recommended Business Book, The Brains and Brawn Company is the grounded, clear-sighted guide you need to blend digital and traditional business functions for long-term competitive advantage Business leaders are continually told they need to embrace digital disruption wholeheartedly to thrive in the 21st Century. Legacy companies, we hear, are all doomed to fail unless they double down on the latest digital innovations, and disruptors are ordained to take over the world. Digital innovation is the answer to everything. False! Nothing in life or business is ever that simple. In The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical, venture capitalist and Stanford Business School lecturer Robert Siegel brings the digital innovation conversation back down to earth. He shows that, while important, digital is only part of the answer―and it’s never the only answer. The vast majority of successful leaders from both incumbents and disruptors focus as much on things like logistics, manufacturing, and distribution as they do on digital innovation. In fact, many established companies are successfully countering young upstarts in other creative ways, and many new organizations are learning from their older brethren. Siegel shows how to create lasting profits and growth in the smartest way possible: by creating a solid partnership between digital innovation and traditional business operations—in other words, by marrying brains and brawn. He lays out the core competencies that today’s industry leaders have mastered and explains how: Charles Schwab uses cutting-edge analytics to better serve millions of investors without violating its original code of values. Align Technology transformed orthodontia by developing creative new business models along with new products. Kaiser Permanente taps into the power of empathy to improve patient satisfaction while controlling costs. Instacart balances ownership and partnerships to balance the needs of four key constituencies. Target, Best Buy, and Home Depot found different ways to blend the best aspects of physical retail with innovative e-commerce. Desktop Metal is innovating high-volume yet affordable production methods that can revolutionize manufacturing. Filled with original research and case studies of Daimler, 23andMe, Instacart, AB InBev, Google, and many other companies, The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical provides practical, proven insights and advice for bridging the gulf between digital vs. physical, disruptor vs. incumbent, startup world vs. Fortune 500, and tech culture vs. industrial culture. The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical provides everything you need to set your company apart from your competitors in real and measurable ways—and take the lead in your industry for years to come.
When the Brawn GP team rose Phoenix-like from the dying embers of the Honda Formula 1 operation, it caused a sensation. The team humiliated Ferrari and McLaren winning the Contructors' World Championship and Jenson Button, written off by many, finished the 2009 season as World Champion.
If you thought Arnold Schwarzenegger put Graz, Austria on the bodybuilding map, how about Stuart McRobert and Nicosia, Cyprus? Imagine, one man, on a Mediterranean island no less, who has the audacity to directly challenge most contemporary bodybuilding advice. Instead of being another me-too bodybuilding book, Brawn is unique: its tone is serious, its manner evangelical, but most importantly, its focus is on things that actually work for the average trainee. "Drugs are evil and the scourge of bodybuilding," says McRobert, in effect "and forget about Mr O-type training -- it just won't work for most people. I'll tell you some things that do work". Brawn has most bodybuilding books beaten hands down in the depth department, but its biggest contribution just might be in breadth: Brawn introduces you to over 90 percent of the factors that will determine your ultimate success in the gym. A very useful book, which can help a lot of people to make tremendous bodybuilding progress.
From Ross Brawn—one of the most successful figures in Formula One auto racing—comes a compelling insider’s account of what it takes to win, featuring practical advice for overcoming obstacles and becoming a champion both on and off the racetrack. Formula One racing is a wildly popular global sport with millions of fans and billions more engineering dollars at stake. For four decades, Ross Brawn has been one of the most innovative technical directors and team principals in the high-stakes world of Formula One. He is considered the most successful competitor in the history of Formula One to date, and “the closest thing there is to a certifiable genius” (The Wall Street Journal). Leading Benetton, Ferrari, Honda, and Mercedes, he has worked with legendary drivers such as Michael Schumacher, Jenson Button, and Lewis Hamilton to make them Grand Prix champions. Now, in this fascinating book, presented as a frank conversation between Brawn and fellow Formula One competitor Adam Parr, Brawn reflects upon his career, shares the philosophies and methods that led to his success, and offers lessons that every leader working with teams—at work, play, or home—can use to achieve their own goals, too. Brawn and Parr share details about the unique pressures of Formula One racing and the intense, cutthroat world they inhabited, where coming in second place is never good enough. Just as Phil Knight recounted his accomplishments and devastating setbacks in the building of the Nike brand in the New York Times bestseller Shoe Dog, this book also provides a blueprint for leading teams, imparting lessons such as “Embrace Humility,” “Invest in People and Culture,” “Strive for Simplicity, Manage Complexity,” and much more.
Presenting a walking guide book for Lanzarote, this book includes GPS waypoints for navigational accuracy. This work provides information from strolling around historic Teguise to struggling up Guadilama. If you want to go further, routes range from 1 to 6 hours long, you can link our matrix of routes together.
'The story of Brawn GP is legendary... Exciting and magical.' Damon Hill 'Nick Fry and Ed Gorman take us behind the mysterious and tightly closed doors of F1 to tell the remarkable story of the 2009 season.' Martin Brundle Foreword by Bernie Ecclestone The full story of F1's incredible 2009 championship battle has never been told. Until now. In this gripping memoir, Nick Fry, the former CEO of Brawn GP, reveals how he found himself in the driving seat for one of the most incredible journeys in the history of motor sport. At the end of 2008, Nick, then head of Honda's F1 team, was told by his Japanese bosses that the motor company was pulling out of F1 in thirty days. This bolt from the blue was a disaster for the team's 700 staff, for Ross Brawn, who Nick had recently recruited as chief engineer, and for the drivers, Jenson Button and Rubens Barrichello. But in a few short weeks, Nick and Ross would persuade Honda to sell them the company for £1 (plus all the liabilities). Just thirteen weeks later, the Brawn GP team, led by Nick and Ross, would emerge from these ashes, win the first Grand Prix of the 2009 season, and go on to win the Driver's and the Constructor's Championship, with a borrowed engine, a heavily adapted chassis and, at least initially, no sponsors. In Survive. Drive. Win., Nick gives an up-close-and-personal account of how he and Ross turned disaster into championship glory and laid the foundations for what was to become the Mercedes-AMG Petronas F1 team. Along the way he gives the inside track on the drivers, the rivalries between teams, on negotiating with Bernie Ecclestone, on hiring and working with two global superstars: Michael Schumacher and Lewis Hamilton - and offers a unique and thrilling perspective on an elite global sport.
The guidance in this book teaches Course #1. Before anabolic steroids started to infest the bodybuilding world, variations of Course #1 were famous, popular, and responsible for building tons of muscles. But in the 1960s, when the use of steroids became popular among competitive bodybuilders, the popularity of Course #1 began to wane. Since then, the routines most commonly promoted in the bodybuilding world have been those used by physique stars who were genetically gifted for bodybuilding and on steroids. But those routines do not work well, if at all, for most other bodybuilders. This books guidance is founded on the amazing progress that Peary Rader made - around 50 pounds of natural muscle growth following 12 years of failure on other routines. The three primary characteristics of Course #1: 1) It is very effective. 2) It is up to date. 3) It is personalized.
BEYOND 'ECSTASY' "MDMA temporarily lowers interpersonal boundaries," said the Harvard doctor. "Hex dissolves them." "The potential for abuse, for mind control, is terrifying," said the Berkeley psychopharmacology professor. Outside, packs of painfully thin kids in hex-sign T-shirts--the "hexies"--quiver and murmur and make their telepathic suicide pacts. Someone is trying to destroy a generation. Sarah "Sunny" Randall wants to know who. The investigative reporter on the story for New York's Metro Magazine, 5'3", Radcliffe-educated Sunny is clueless in the deadly world of dealers and underground labs. But Sunny has a secret weapon: Sasha. Her "boyfriend"--a streetwise, 6'3", 250-pound Soviet prison camp survivor and ex-boxer who is friendly with the Greenwich Village Don. Sasha can help Sunny root out the evil mind at the source of hex. But when her ambition and her passion to save the kids get her in too deep, can he save her life?
Beauty, Brains, and Brawn offers diverse perspectives on what it means to be a male or female child in children's literature, presenting stimulating views from the field's best-known authors, illustrators, and educators.