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Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.
With more than 250 lists, home educators, private school teachers, and others will find important facts and essential information in one easy-to-use resource.
How would you like to earn perhaps $100,000 annually as a medical or other specialty ghostwriter? You don't necessarily need a degree in science to earn six figures as a ghostwriter. What you do need is to focus or specialize in one subject or area of expertise. If you choose medical ghostwriting, you'd be writing pharmaceutical reports or informational books about research and clinical trials performed by scientists, physicians, and researchers. You could work with pharmaceutical firms, medical software manufacturers, or for public relations firms or literary agents. You'd be making a lot more than the usual $10,000 a ghostwriter may receive for writing a career development how-to book. Medical ghostwriters can receive up to $20,000 per report. Pharmaceutical and clinical trials reports or medical journal articles often are written by ghostwriters. Ghostwriting medical or other factual information is big business. It's one way pharmaceutical manufacturers communicate with physicians. If you want to ghostwrite in this field, get paid to investigate information physicians receive about medicines and interview researchers, you can take the roads leading to steadier writing jobs, document management, or run your own business as a medical, business, or celebrity ghostwriter. Here is the training you need to begin if you enjoy journalism with an attitude.
The essential handbook for reading teachers, now aligned with the Common Core The Reading Teacher's Book of Lists is the definitive instructional resource for anyone who teaches reading or works in a K-12 English language arts-related field. Newly revised and ready for instant application, this top seller provides up-to-date reading, writing, and language content in more than 240 lists for developing targeted instruction, plus section briefs linking content to research-based teaching practices. This new sixth edition includes a guide that maps the lists to specific Common Core standards for easy lesson planning, and features fifty brand-new lists on: academic and domain-specific vocabulary, foundation skills, rhyming words, second language development, context clues, and more. This edition also includes an expanded writing section that covers registers, signal and transition words, and writers' craft. Brimming with practical examples, key words, teaching ideas, and activities that can be used as-is or adapted to students' needs, these lists are ready to differentiate instruction for an individual student, small-group, or planning multilevel instruction for your whole class. Reading is the center of all school curricula due to recent state and federal initiatives including rigorous standards and new assessments. This book allows to you skip years of curating content and dive right into the classroom armed with smart, relevant, and effective plans. Develop focused learning materials quickly and easily Create unit-specific Common Core aligned lesson plans Link classroom practice to key research in reading, language arts and learning Adapt ready-made ideas to any classroom or level It's more important than ever for students to have access to quality literacy instruction. Timely, up to date, and distinctively smart, The Reading Teacher's Book of Lists should be on every English language arts teacher's desk, librarian's shelf, literacy coach's resource list, and reading professor's radar.
The Disneyland Book of Lists offers a new way to explore six decades of Disneyland® history. Hundreds of fascinating lists cover the past and present and feature everything from the park’s famous attractions, shops, restaurants, parades, and live shows to the creative artists, designers, characters, and performers who have made Disneyland® the world’s most beloved theme park. Inside the pages of this fun- and fact-filled book you will find: • 13 of Walt Disney’s Disneyland® Favorites • 32 Signs and Structures Reminding of Disneyland’s® Past • A Dozen Scary Moments on Disneyland® Attractions • 47 Disneyland® Parades • 18 Secrets in the Haunted Mansion • 30 Jokes from the Jungle Cruise • 25 Special Events You May Not Have Heard Of • 15 Urban Legends • 123 Celebrity Guests • 26 Attractions and Exhibits with the Longest Names • 11 Movies Based on Disneyland® Attractions • A Dozen World Records Set at Disneyland® In addition to lists created by author Chris Strodder (The Disneyland® Encyclopedia), the book will include lists from celebrities, Disneyland® experts and historians, Disneyland® Imagineers and designers, and other current and former Disneyland® employees. People have been making lists since Biblical times (think Seven Wonders of the Ancient World, compiled 2,100 years ago), and to this day various top tens, hit parades, and bucket lists chronicle every aspect of our lives. But until now, no book has used lists to categorize all the diverse elements in Disneyland®. Fun, fascinating, factual, and sixty years in the making, The Disneyland® Book of Lists is the only Disneyland® book of its kind.
Put simply, there is no text about public librarianship more rigorous or comprehensive than McCook's survey. Now, the REFORMA Lifetime Achievement Award-winning author has teamed up with noted public library scholar and advocate Bossaller to update and expand her work to incorporate the field's renewed emphasis on outcomes and transformation. This "essential tool" (Library Journal) remains the definitive handbook on this branch of the profession. It covers every aspect of the public library, from its earliest history through its current incarnation on the cutting edge of the information environment, including statistics, standards, planning, evaluations, and results;legal issues, funding, and politics;organization, administration, and staffing;all aspects of library technology, from structure and infrastructure to websites and makerspaces;adult services, youth services, and children's services;associations, state library agencies, and other professional organizations;global perspectives on public libraries; andadvocacy, outreach, and human rights. Exhaustively researched and expansive in its scope, this benchmark text continues to serve both LIS students and working professionals.
Hundreds of useful ideas for meeting the needs of each child The Differentiated Instruction Book of Lists is the definitive reference for DI for teachers in grades K-12. Ready for immediate use, it offers over 150 up-to-date lists for developing instructional materials, lesson planning, and assessment. Organized into 12 convenient sections, the book is full of practical examples, teaching ideas, and activities that can be used or adapted to meet students' diverse needs. Coverage includes curriculum design, lesson planning, instructional strategies, assessment, classroom management, strategies by subject area (from Language Arts to Math to Physical Education), new media, etc. Offers an easy-to-use guide that gives quick tips and methods to plan effectively for delivering truly differentiated lessons Filled with helpful DI lists, lesson plans, strategies, assessments, and more Jennifer Fox is the author of the bestselling book Your Child's Strengths The Differentiated Instruction Book of Lists is a hands-on guide for meeting the instructional needs of all students so that they can reach their full potential.
The Psychedelic Preparation Workbook (book one) will help you elevate your psychedelic journey, increasing awareness and unlocking deep insights. Using the P.R.E.P.A.R.E. Model, you'll build a framework to create a psychedelic experience primed for integration. Sixty days of activities, assessments, and reflection topics will help you explore your expectations, clarify your values, and build psychological flexibility. Then, the workbook will guide you in crafting a solid intention, creating a safety plan, and deploying a "Race Day" strategy for engagement that will help make your psychedelic experience one that will transform your life.