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A visual history of the FIAT 500, the ultimate lifestyle car that has remained a timeless classic and design legend. Considered to be one of the most popular models in automotive history, the FIAT 500 has become a legend over time. Its innovative features, the original and recognizable design of its bodywork, and its versatility have distinguished it as an automotive icon with enduring appeal. FIAT 500: The Design Book is an invitation to embark on a captivating journey through the main milestones of the 500 project: from the first series in the 1960s to the public presentation at the Geneva International Motor Show of the Trepiùno prototype in 2004, of the new 500 and 500C, the 500L through to the 500X. This visually rich and fascinating book explains not only the genesis and "design metamorphosis" of each model, but also their backgrounds, and explores the contributions of the designers who have helped to develop them with innovation and foresight.
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A true icon of Italian lifestyle, the 500 was actually supposed to be a niche product, but in just few years, its elegance and affordability made it one of the best selling cars, with 4 Millions units manifactured and sold in a 20 years lifespan. ▹ This volume recounts the story of this Italian symbol from the early models, through the iconic 1957 Nuova 500, up to the current version thanks to the many renderings and original designs included. ▹ The book gathers pictures to witness the relevance of the 500 and its many appearances in art, news, movies and every-day life.
The fascinating story of a century-old automobile dynasty Fiat is one of the world's largest automakers, but when it made headlines by grabbing control of a bankrupt Chrysler in 2009 it was unknown in the U.S. Fiat’s against-all-odds swoop on Chrysler---masterminded by Sergio Marchionne, the Houdini-like manager who saved Fiat from its own near-collapse in 2005 – has made the automaker one of the most unlikely winners of the financial crisis. Mondo Agnelli is a new book that looks at the chain of unpredictable events triggered by the death of Gianni Agnelli in 2003. Gianni, the charismatic, silver-haired power broker and style icon, was the patriarch who had lead the company founded by his grandfather in 1899. But Gianni's own son had committed suicide. Without a mature heir, the dynasty and Fiat were rudderless. Backed by Gianni's closest advisors, his serious, shy, and determined grandson John plucked Marchionne from obscurity. Together, they saved the family company and, inadvertently, positioned Fiat as a global trailblazer when the global storm hit. A classic story of ingenuity and hard work, the book portrays a business dynasty that triumphed over adversity and family tragedy because of its own smarts, sweat, and ability to bend the rules A an engaging tale for those interested in the stories behind the economic crash, the book contains never-before reported material about how Fiat succeeded in making Chrysler profitable where both Daimler AG and Cerberus, its previous owners, had failed. A story for a wide audience, from car buffs, business readers, lovers of Italy, and anyone fascinated by the lifestyle of Europe's most glamorous industrial dynasty, this book tells the tale of how Fiat achieved the seemingly impossible -- turning around an American automotive icon everyone else had given up for dead.
Essential Fiat 124 Spider & CoupT Martin Buckley. Subtitled: The Cars and Their Story 1966-1985. This book traces the Coupe and Spider models from theearly 14cc cars through the 16s and 18s, to the last 2-liter Pininfarina-badged Spider, including A barth versions. Contains special coverage of the cars in the US. Sftbd., 8 1/4"x 1 1/4", 8 pgs., 6 b&w ill., 6 color.
This book is an authentic historical document, supported by extensive analytical information, in which former Fiat top manager Giorgio Garuzzo passionately recounts his experience within Fiat between 1976 and 1996. It is a narrative from the inside that sheds new light on events that have remained cloaked in mystery: the arrival and departure of Carlo De Benedetti, the “march of the forty thousand”, the sacking of Vittorio Ghidella, the clashes between Umberto Agnelli and Cesare Romiti, the Group’s involvement in the “clean hands” scandal, the role of Gianni Agnelli and his relationships with his brother and Cesare Romiti and the intervention of Mediobanca. Garuzzo discusses the issues connected with the range of cars and marques, touching on major themes of national or international relevance that were unrelated to Fiat but nonetheless conditioned its activities: terrorism and the unmanageability of the factories, inflation, the devaluation of the lira, the role of the trade unions and the General Confederation of Italian Industry, Japanese competition and European integration.
FIAT in Motorsport is an in-depth look at Fiat's historical and prestigious involvement in all forms of motorsport from the earliest days of racing right up to the present day. The achievements of the cars and drivers are described in detail, along with many original photographs, sourced from the official Fiat archives. In the early days, before the First World War, Fiat was a major contender in Grand Prix racing, and employed many of the leading drivers of the era. Although it withdrew from Grand Prix racing in 1927, Fiat cars were still to be seen participating in high-profile races, such as the Mille Miglia. In these events most Fiat models were sports editions of the highly successful 'Balilla' range. In 1952 the introduction of the sensational 8V coupé resulted in many racing successes in private owners' hands, while the late 1950s saw the introduction of 'Formula Junior' class of racing and Fiat-engined cars were very successful in the early years. In the 1970s, Abarth, then owned by Fiat, successfully ran the rally team, which resulted in three World Championships. Speed record attempts over the years are also detailed in this fascinating history of Fiat's sporting achievements.