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This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness advertising campaigns, including the toucan and Pure Genius, and the Festival of Britain.
The history of Guinness, one of the world's most famous brands, reveals the noble heights and generosity of a great family and an innovative business. The history began in Ireland during the late 1700s when the water in Ireland as well as throughout Europe was famously undrinkable, and the gin and whiskey that took its place was devastating civil society. It was a disease ridden, starvation plagued, alcoholic age, and Christians like Arthur Guinness, as well as monks and evangelical churches, brewed beer that provided a healthier alternative to the poisonous waters and liquors of the times. This is where the Guinness tale began. Now, 246 years and 150 countries later, Guinness is a global brand and one of the most consumed beverages in the world. The tale that unfolds during those two and a half centuries has power to thrill audiences today including: the generational drama, business adventure, industrial and social reforms, deep-felt faith, and the beer itself. The Search for God and Guinness is an amazing, true story of how the Guinness family used its wealth and influence to touch millions during a dark age.
Imagine the world before Google or Facebook, when books were the only source of recorded fact. Originally published in 1956, The Guinness Book of Superlatives is the very first book in a series that would one day become one of the most well-known and trusted brands in the world—The Guinness Book of World Records. This is the original fun and informative edition, which gathered world facts and records from the year of its publication and prior. Included within are world records and facts from the sectors of: Science Politics Economics Art Architecture Engineering Accidents and disasters Human achievements The natural world And many more! Pick up this entertaining reference book, and expand your knowledge of the world as it was more than sixty years ago.
A picture book with a narrative storyline detailing the legendary images of John Gilroy, who was responsible for Guinness campaigns we still remember today.
A celebration of the great Guinness® success story; featuring advertising campaigns and a collection of delicious Guinness® inspired recipes. From the beginning in 1759 when Arthur Guinness signed a 9,000-year lease on a Dublin brewery to the present when over 10 million people around the world enjoy Guinness® beer everyday, this book celebrates the story of one the world's most iconic brands. It reveals the compelling history of the beer, with evocative photographs of the people and places that are such a part of the rich heritage of Guinness®, the brand . Added to this are eighteen delicious Guinness® recipes, both classic and contemporary, that make the most of the taste of one of the world's best-loved beers.
Everyone loves pizza! There's no better way to make a great-tasting pizza than to start with great-tasting Sargento cheese. Choose from 40 meat, chicken, veggie and chef-inspired pizza recipes, all with easy-to-follow directions and full-color photos. This is a great gift idea for a friend, or a great addition to your very own culinary library.
A powerful memoir about an epic bike race across one of the most challenging landscapes in the world. Rupert Guinness set out on the trip of a lifetime: to race across Australia in the inaugural Indian Pacific Wheel Race. This would be no ordinary bike race. Unlike the Tour de France, which Guinness made his name reporting on for decades, competitors would ride completely unassisted from Fremantle in Western Australia to the Opera House in Sydney on the other side of the country – a gruelling distance of over 5,000 kilometres that would not only test riders’ physical endurance but their psychological resilience as well. Dubbed ‘The Hunger Games on Wheels’, there would be no help, just riders and their bikes crossing one of the most beautiful – and most inhospitable – places on earth. Rupert’s mission was to test his own grit, physical and emotional, as he followed the trail of the pioneering men and women whose historic rides over the last two centuries unveiled a largely unknown interior. But when a terrible tragedy stopped competitors in their tracks, Rupert was forced to make one of the toughest decisions he had ever faced – and ultimately, what he discovered was the extraordinary power of the human spirit.