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To make sense of the world, we’re always trying to place things in context, whether our environment is physical, cultural, or something else altogether. Now that we live among digital, always-networked products, apps, and places, context is more complicated than ever—starting with "where" and "who" we are. This practical, insightful book provides a powerful toolset to help information architects, UX professionals, and web and app designers understand and solve the many challenges of contextual ambiguity in the products and services they create. You’ll discover not only how to design for a given context, but also how design participates in making context. Learn how people perceive context when touching and navigating digital environments See how labels, relationships, and rules work as building blocks for context Find out how to make better sense of cross-channel, multi-device products or services Discover how language creates infrastructure in organizations, software, and the Internet of Things Learn models for figuring out the contextual angles of any user experience
Context and Beliefs - What are they? Where do they come from? Can they be changed?Kellan Fluckiger, author of the #1 Bestselling book Tightrope of Depression, is the ultimate catalyst to help you discover, develop and deliver your divine gifts and talents.Coming through decades of depression, the swamps of addiction and attempted suicide, and finally a near-death experience, he has written a manifesto attesting to the reality of your divine origin and opportunity.The Book of Context affirms that nothing is beyond your reach and that the future you imagine is within your grasp.
The author of the Easy Rawlins mystery series explores his political evolution as an African-American writer, during which he experienced a cultural dislocation through his growing awareness of inequalities and social disparity because of which millions of Africans are forced to survive without basic-level resources. Original.
Written originally for a special issue of The New Yorker and reissued here with a new forward by the author, Within the Context of No Context is George W. S. Trow's brilliant exposition on the state of American culture and twentieth-century life. Published to widespread acclaim, Within the Context of No Context became an immediate classic and is, to this day, a favorite work of writers and critics alike. Both a chilling commentary on the times in which it was written and an eerie premonition of the future, Trow's work locates and traces, describes and analyzes the components of change in contemporary America -- a culture increasingly determined by the shallow worlds of consumer products, daytime television, and celebrity heroes. "This elegant little book is essential reading for anyone interested in the demise, the terminal silliness, of our culture." -- John Irving, The New York Times Book Review; "In this elegant, poignant essay, written with the grace of a master stylist, George Trow articulates the accelerated impermanence of American culture with a precision that is both flaunting and devastating." -- Rudy Wurlitrer; "Within the Context of No Context is a masterpiece of the century that belongs on a shelf next to Theodore Adorno's Minima Moralia and Guy Debord's The Society of the Spectacle." -- Michael Tolkin; "Within the Context of No Context may appear to be a book of the mind, for it is suffused with such a keen intelligence, but it is actually a book of the heart -- passionate, brave, and stirring." -- Sue Halpern.
The apparently simple notion that it is contextualization and invocation of context that give form to our interpretations raises important questions about context definition. Moreover, different disciplines involved in the elucidation and interpretation of meanings construe context indifferent ways. How do these ways differ? And what analytical strategies are adopted in order to suggest that the relevant context is "self-evident"? The notion of context has received less attention than is due such a central, key concept in social anthropology, as well as in other related disciplines. This collection of contributions from a group of leading social anthropologists and anthropological linguists addresses the question of how the idea of context is constructed, invoked, and deployed in the interpretations put forward by social anthropologists. The ethnographic focus embraces peoples from regions such as Bali, Europe, Malawi, and Zaire. Primarily theoretical in its aims, the work also draws on expertise from anthropological linguistics and philosophy in order to set the issue as much in a comparative disciplinary perspective as in a comparative cross-cultural one. R.M. Dilley is Senior Lecturer in Social Anthropology at the University of St Andrews.
In 2006, co-authors Robert Scoble and Shel Israel wrote Naked Conversations, a book that persuaded businesses to embrace what we now call social media. Six years later they have teamed up again to report that social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we'll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in a era the authors call the Age of Context. In this new era, our devices know when to wake us up early because it snowed last night; they contact the people we are supposed to meet with to warn them we're running late. They even find content worth watching on television. They also promise to cure cancer and make it harder for terrorists to do their damage. Astoundingly, in the coming age you may only receive ads you want to see. Scoble and Israel have spent more than a year researching this book. They report what they have learned from interviewing more than a hundred pioneers of the new technology and by examining hundreds of contextual products. What does it all mean? How will it change society in the future? The authors are unabashed tech enthusiasts, but as they write, an elephant sits in the living room of our book and it is called privacy. We are entering a time when our technology serves us best because it watches us; collecting data on what we do, who we speak with, what we look at. There is no doubt about it: Big Data is watching you. The time to lament the loss of privacy is over. The authors argue that the time is right to demand options that enable people to reclaim some portions of that privacy.
Although 92% of American households own at least one Bible, their use of the Bible varies significantly. Only 59% of Americans read the Bible at least occasionally, and an even smaller percentage go beyond merely reading the Bible and actually study it. It is no wonder that even those who say they read the Scriptures often don't understand them. Veteran Bible professor Richard L. Schultz believes the misinterpretation and misapplication of biblical texts amounts to a crisis of "interpretive malpractice." In Out of Context he seeks to explain how biblical interpretation goes wrong and how to get it right. He introduces readers to the important concepts of context, word meaning, genre, and the differences between the world of the Bible and our own. Readers who delve into the fascinating world of biblical interpretation found in this book will find their Scripture reading enhanced and be enlightened by Schultz's powerful and ultimately positive message.
In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
A social psychologist focuses on a very common yet rarely discussed bias called the "fundamental attribution error," showing how being aware of this bias can improve our day-to-day understanding of others. Social life involves making judgments about other people. Often these snap judgments turn out to be wrong when we overlook context. Social psychologists call this pervasive bias the "fundamental attribution error." This book explores the many ways in which this error creeps into our social interactions, frequently causing misunderstanding, hurt feelings, and negative treatment of others. Psychologist Daniel R. Stalder examines common examples of this error, from road rage and misinterpreting facial expressions to "gaydar," victim blaming, and prejudice. The common denominator in these diverse examples is that we falsely assume inherent traits or intentions while overlooking situational factors that might explain a person's behavior. Conversely in the actor-observer bias, we explain our own sometimes questionable behaviors by appealing to situational factors. For example, when you tailgate others, there's always a good reason, but when others tailgate you, they are obviously in the wrong. Stalder also reveals little-known information about classic studies of context, considers both the upsides and downsides to bias, and shares numerous strategies to reduce bias. Filled with interesting examples, new insights, and an abundance of research, this informative and entertaining book will help us understand each other and reduce conflict.
Interpreting Isaiah requires attention to empire. The matrix of the book of Isaiah was the imperial contexts of Assyria, Babylon, and Persia. The community of faith in these eras needed a prophetic vision for life. Not only is the book of Isaiah crafted in light of empire, but current readers cannot help but approach Isaiah in light of imperial realities today. As a neglected area of research, Isaiah and Imperial Context probes how empire can illumine Isaiah through essays that utilize archaeology, history, literary approaches, post-colonialism, and feminism within the various sections of Isaiah. The contributors are Andrew T. Abernethy, Mark G. Brett, Tim Bulkeley, John Goldingay, Christopher B. Hays, Joy Hooker, Malcolm Mac MacDonald, Judith E. McKinlay, Tim Meadowcroft, Lena-Sofia Tiemeyer, and David Ussishkin.