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""Better Living": Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955 is a history of how big business learned to be both entertaining and persuasive when talking to the public. Examining the years from the Depression to postwar prosperity, "Better Living" follows the dissemination of a politically competitive claim of "more," "new," and "better" in industry and in life. Beginning with the changes in business-government relations during the New Deal, this study looks at the ways in which politically active corporations and their leaders learned how to speak - at a time when speaking was not enough." "Using archival sources such as the NBC, Ford Motor Company, DuPont, and Franklin Delano Roosevelt collections, William L. Bird, Jr., establishes the importance of industrial films and their role in public relations and employee relations, as well as the use of dramatic radio productions in corporate public relations. The author examines the interplay between general mass radio and print advertising, radio program sponsorship and scriptwriting, sponsored motion pictures and television entertainment, as well as exhibitions and industrial fairs and the role these media played in shaping ideas about American business and political and cultural institutions in this country for the decades to come." --Book Jacket.
A complete book on breeding and marketing the most popular species of pet birds for the pet industry. The author has 25 years of experience in the field of exotic birds.
After a hermit living on a desert island drives off an annoying bird, the results are unexpected.
Includes articles on international business opportunities.
Discusses how a large number of species of birds and other smaller animals have adapted to living in suburban and urban areas and provides ten strategies that can be used to create a friendlier environment in which they can continue to thrive.
In 1897, Maynard Bird, of Rockland, Maine, was visiting an insurance client, Fred Hall, on the island of Vinalhaven at the mouth of the Penobscot River. "You know, Maynard," Fred was saying, "staying in touch with the mainland is getting more important every day. I was thinking on how we might go about getting some telephone service out here." "Let me look into it, Fred," Maynard responded. These sentences were enough to start him on one of his Adventures. Born four years after the Civil War, Maynard saw life as a series of adventures. He was uniquely equipped, through his quick, mathematically analytical mind, and his adventurous spirit, to take advantage of an era of great commercial, industrial and technological innovation. At 24 he started his own insurance brokerage, founded the Knox County Telephone Company, a local bank and a successful investment brokerage. At fifty he met and married a beautiful concert singer. After her tragic death, he left Maine and resumed his career in New York. The Depression found him still affluent, but the final loss of his third wife left him alone bereft of her support. He died at 91, his resources largely depleted; too proud to admit his need to those who cared.
Commodification refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen, and the globalization of Taleggio cheese are some of the exciting but surprising topics in this volume that show how friendship, death, spirituality, and artisanship all have a price after being commodified. This unique collection of essays is a fascinating take on creating consumer products and consumer identities when what's for sale goes well beyond the thing itself. It will be a course-in-a-box for instructors who want to teach their students about commodification.
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.